Shopping Mall'S Future Business Mode Development Direction

< p > (1) shopping center for retail, leisure, entertainment, catering and so on.

A variety of formats coexist, all formats support each other, and interact with different functions and thematic elements to create an interactive effect, so that < a href= "http:// www.91se91.com/news/index_c.asp" > consumer < /a > has a unique novelty experience while enjoying enough shopping and entertainment pleasure, which is more suitable for consumers' needs and behavior.

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< p > (two) on the gathering capacity, the shopping center has a large volume and is located in the core business district of the city center. It has convenient pportation, dense flow of people, and has many famous stores such as international famous brands, department stores and supermarkets. Compared with traditional business, its gathering capacity and commercial radiating ability are self-evident.

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< p > (three) in the profit mode, < a href= "http:// www.91se91.com/news/index_c.asp" > shopping center < /a > through the rational allocation and integration of resources, we get the double profits of the development of real estate and the added value of real estate property.

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< p > (four) in the form of < a href= "http:// www.91se91.com/news/index_c.asp" > Management > /a, most shopping centers are separated from ownership and management rights, and are managed by professional business management companies, so as to reduce operating costs and investment risks, which is conducive to the realization of the overall competitiveness of commercial property, and promote the long-term development of property and rents, so as to maximize the profits of businesses.

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< p > with more and more shopping centers opening, how to turn from "big to whole" to "exclusive and full" has become the focus of business. Although the upward trend will make profits increase, but with the increasing number of similar businesses and the homogenization of their main brands, the lack of rents and brand richness of shopping centers in department stores makes shopping centres lose confidence in department stores, which will result in the waste of social resources.

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< p > under such circumstances, there is a misunderstanding in the adjustment of the major shopping centers. The experience will be increased unilaterally to increase the entertainment and entertainment formats. Some will even introduce the catering industry as a life-saving straw.

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< p > nowadays, more and more shopping centers often aim at attracting famous brands, but the homogenization development of shopping centers is more and more obvious. The adjustment of format ratio and brand renewal have always been the direction of shopping center pformation.

The future shopping center will become the center of lifestyle and a platform for communication.

The adjustment of the format can optimize the brand structure, upgrade the format and become a social platform.

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< p > with more and more electronic commerce platforms attacking the tradition, for traditional shopping centers, how to expand their own advantages will become the key to fight against the electricity supplier.

Shopping centers should rise from the concept of shopping malls to social places, not only to introduce formats, but also to enhance the function of lifestyle from all aspects.

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"P > brand stereotyped, for the shopping center, the consequences are extremely serious, because this means that when competing with peers, shopping centers will often fall into the whirlpool of price slaughter.

Shopping centres want to highlight differentiation, the first thing to do is to spend time digging out the local characteristics of the region is the key, especially for the needs of ordinary people.

Like the "night market", "stall" and other popular people's favorite business model, shopping centers can be reinvigorated.

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