Yonghui Supermarket Opened In Shijiazhuang For 9 Years In 3 Years

< p > < strong > three years to expand 9 stores, Yonghui rooted in "business sea Bermuda" < /strong > /p >

< p > > a href= "http:// www.91se91.com/news/index_c.asp" > Yonghui supermarket < /a > was founded in 2001. It is one of the first circulation enterprises to introduce fresh agricultural products into modern supermarkets in mainland China, and has developed into a leading retail industry.

At present, there are more than 440 supermarket chains in 17 provinces (cities), such as Fujian, Zhejiang and Guangdong, with an area of over 3 million 500 thousand square meters, ranking thirteenth in China's top 100 chain enterprises in 2013.

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< p > < a href= "http:// www.91se91.com/news/index_c.asp" from Fujian > Yonghui supermarket > /a > Why did you choose to enter the Shijiazhuang market? Do you know that many foreign supermarkets have "lost" Shijiazhuang? Since the opening of Hebei's first store Shijiazhuang people's heart square shop in 2011, Yonghui supermarket has attracted the attention of its peers.

Some even ridicule: "another is not afraid of death."

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The reason why P is being questioned is that in recent years, Shijiazhuang, known as "Bermuda", has become the heartbreak of many foreign supermarkets.

Beijing Hualian, Holland Wan long, Shenzhen Ren Ren Yue, Beijing Huapu, Thailand lotus.

Even the Shanghai supermarket chain, which once ranked first in China's chain supermarkets, failed to get rid of the "bad luck". The last store was finally brought to the supermarket by the local hegemony North State supermarket.

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< p > for these supermarkets, apart from their own reasons, the competitive force of the largest local supermarket camp, the North supermarket, is undoubtedly the biggest external force.

It is understood that at present, there are 21 stores in the capital city of North China, with the largest number of supermarket brands, and a stable consumer group and a higher brand awareness in the provincial capital.

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< p > however, after Yonghui entered Shijiazhuang, it quickly sprouted and sprouted, and the number of stores expanded to 9 in just three years, of which 5 have been opened.

Although there are Carrefour, such as supermarket, WAL-MART, a href= "http:// www.91se91.com/news/index_c.asp" and Huarun Wanjia /a, the provincial capital has not yet been able to prevent Yonghui from becoming the "supermarket second" of the provincial capital.

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< p > < strong > external "category killers", against the "comprehensive" local leader, < /strong > /p >

"P", "Yonghui supermarket can survive and grow rapidly, thanks to its biggest advantage - fresh agricultural products."

Cao Runting, Secretary General of the Provincial Federation of Commerce, said that Yonghui is a "category killer" to bring the advantages of fresh products to the extreme.

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< p > according to the responsible person of Yonghui supermarket, its business features are: first, the introduction of fresh agricultural products into modern supermarkets, which combines the advantages of traditional farm markets and modern supermarkets, and the area of fresh agricultural products accounts for nearly 50% of the total.

The two is to insist on self-produced fresh agricultural products, and grasp the autonomy of fresh agricultural products, which is different from other supermarket's "joint venture" and "rental business place" in the way of fresh agricultural products.

The three is to adopt "direct mining" agricultural products, and set up a procurement team of nearly 1000 people. A number of agricultural and super docking bases have been set up nationwide to cooperate with farmers, cooperatives and agricultural companies, so as to reduce intermediate circulation and reduce procurement costs and circulation costs.

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< p > "fresh agricultural products is an important direction for the development of future supermarkets."

Cao Runting said it is clear that Yonghui has been at the forefront in this regard, and to a large extent, in terms of price and category, it fits the consumption needs of ordinary people.

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At the same time, Cao Runting also believes that, compared with "category killers", most stores in the North supermarket belong to "comprehensive" players. They have unique advantages, such as the high influence of local brands, the high degree of integration with local consumption habits and consumer culture, and the more flexible and flexible sales promotion, which makes it difficult for P to shake easily.

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< p > < strong > who can be more adaptable and close to the consumer, who will be able to go longer? < /strong > /p >

< p > a large number of supermarkets in Shijiazhuang have proved that competition is a constant business theme.

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< p > "the business of a city should be a hundred flowers bloom. It needs and welcomes the flow of fresh blood. Whether it is local or external, diversified competition can promote the development of Shijiazhuang's commercial market to a higher level."

Cao Runting believes that for consumers, competition means having more choices and a more comfortable shopping experience.

"Who will be closest to and adapt to the terminal consumer in the future supermarket?"

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< p > at this point, Yonghui supermarket is rapidly occupying the "vegetable basket" and "rice bag" of the provincial capital through the strategy of "fresh agricultural products, general merchandise and clothing shoes and hats supplemented". In the future, it will also locate and build a logistics distribution center that radiated North China, so as to provide strong logistics support for regional expansion.

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Less than P, the more competitive competitors, the more comprehensive local leading north country supermarket has also taken a new move -- moving the supermarket to the Internet, carrying out 99 yuan package, 12 days before the day, and ordering service, so as to optimize the "last 500 meters" shopping experience.

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< p > experts predict that in the future, the development trend of provincial supermarkets will become more community-based, and the value-added services of extended supermarkets should become a new growth point for every supermarket planning.

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