Beijing's Chain Stores Have A Vacancy Rate Of 50%.

< p > in the two quarter of 2014, Beijing's high-quality office buildings, industrial properties and advanced housing market maintained steady development momentum. Only the retail property market, shopping center and department store performance showed polarization.

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In the past few quarters, there has been a continuous withdrawal of items in the department store format of "P". Compared with that, the development of shopping centers with diversified shopping experiences is obvious, and the opening rate and rental level have steadily increased.

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< p > < strong > increase of 500 thousand square meters retail property < /strong > < /p > in the second half of the year.

< p > < a href= "http:// www.91se91.com/news/index_c.asp" in Wangfujing business district > New Yansha Golden Street shopping plaza < /a > began trial operation in the two quarter of 2014, bringing about 78 thousand square meters of new supply to Beijing's retail property market.

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< p > it is understood that the new Lufthansa Golden Street shopping plaza rented better.

Therefore, even with the launch of such a large shopping center, the overall vacancy rate of Beijing's retail property market remains at 10.8% level, which has not changed much compared with the previous quarter.

It can be seen that market demand for mature shopping centres is still very large.

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The demand for such a strong P has also prompted some old shopping malls to adjust their location and tenants in the light of market changes.

The adjustment has been effective, and the improvement of business has naturally increased the level of rents. Especially in the more mature business circles, such as Sanlitun, Wangfujing and other shopping centers, the rent rising trend is very obvious.

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< p > according to the statistics of World Bank Richard, the first floor rent of retail property in Beijing increased by 2.4% in the two quarter of 2014, which is considered a high level in the whole country.

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< p > in the next six months, the retail property market in Beijing will have an additional supply of nearly 500 thousand square meters, including the IKEA shopping center located in Daxing District and the two shopping mall in Wanda Plaza, Tongzhou District, with a volume of more than 200 thousand square meters.

In view of the good progress of the two projects mentioned above, the overall vacancy rate of the market is expected to remain stable in the future.

The first floor rent of retail property will continue to increase steadily, but the growth rate will slow down.

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< p > < strong > traditional department stores retreat steadily < /strong > < /p >

There is a sharp contrast between the development trend of < p > and < a href= "http:// www.91se91.com/news/index_c.asp" > shopping center < /a >, the traditional department stores are showing a trend of gradual decline.

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< p > in the past four or five quarters, there has been a case of shopping malls and shops closed down every quarter, whether in Beijing or across the country.

In the two quarter of 2014, the halls shopping center located in Wangjing business district (expanded site selection information) was closed, and a case of department store withdrawal was added.

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< p > it is understood that the closure of the halls is due to the expiration of the lease.

Shopping malls are not very well managed and the rents of retail property in recent years have been increasing.

From the perspective of cost-benefit analysis, it is more difficult to continue to operate, so opt out.

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< p > Hua Tang's exit is not the first nor the last one.

According to the news, a chain store in East Fourth Ring Road has been closed since the end of last year, and the vacancy rate of the whole project has reached 50%.

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Below P, today, department stores are facing the pattern of internal worries and external difficulties.

The internal worry is mainly caused by the characteristics of the department store itself. First, the limited business area of the department stores restricts its further development. Two, the domestic department stores have long been relying on the joint mode and lack of self-supporting capacity.

External hardship comes from slowing economic growth, slowing down the growth of total retail sales, rising of diversified retail formats, continuous upgrading of business competition, the impact of online shopping on physical retailers, the greater impact of department stores, and the rising cost of rents and rents.

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< p > for this reason, it is suggested that department stores should be driven by two wheels, and the lease should be kept in parallel with the self-supporting stores.

Although many department stores have said that considering the cost of rent control will increase the proportion of self-sustaining stores, but the rental stores should still be an important choice for department store real estate strategy.

Leasing and self-supporting two wheel drive are the inevitable choice for department stores to balance the scale, capital and operational risks at this stage.

The two real estate strategies have their advantages and complements in the expansion process of department stores.

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< p > strong > a href= < http:// www.91se91.com/news/index_c.asp > > real estate strategy < /a > /strong > /p >

At present, the domestic retail property market is still on the rise in P.

According to research data of World Bank Richard, the rental index of major cities in 2013 has increased by 3.8% in real terms, rising for fourth consecutive years since 2010, and at the end of the year, the vacancy rate is 9.9%.

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< p > but in recent years, the hidden worries of commercial real estate development have begun to appear. In the next 3 years (2014 to 2016), the new supply of quality shops is expected to reach 23 million 700 thousand square meters, which is 59.5% of the stock in 2013.

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< p > the performance of the shops in different cities will be divided: there is a strong demand in the first tier cities and major second tier cities, and there is a long-term upward trend in the rental of the shops.

However, the development of some second tier cities and low-level cities in the short term is too large, especially those located in non mature business circles and developers who do not have the experience of shopping arcade operation. The market vacancy rate may continue to be high in the next period of time, the downward pressure of rent is increasing step by step, and some projects will encounter difficulties in attracting investment.

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< p > based on the above judgment, department stores can adopt different real estate strategies according to local conditions in expanding stores.

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On the one hand, on the one hand, the first tier and second tier cities of the shops with a rising trend of rent increase choose to increase the proportion of self sustained property, effectively resist the rising cost, and create a great asset appreciation income.

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< p > on the other hand, the national department store chain still has strong brand effect when entering the second tier and below tier cities, while the supply of local shops and the owners, especially those who lack experience in operation, are in urgent need of the high quality main businesses, so that department stores are in a dominant position in business negotiations to a certain extent.

But at the same time, department stores should not neglect the lack of proprietor's experience and poor maturity of the business district, and consider leasing property to avoid potential business risks.

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