Experiential Business Needs To Suit Local Conditions To Gather Momentum And Promote Overall Performance.

< p > < a href= "http:// www.91se91.com/news/index_c.asp" in the East Fourth Ring Road, "the ocean future Hui square" < /a >, has only been opened for a month, but has successfully gathered the surrounding people.

According to Ma Jie, deputy general manager of Sinop future Plaza project, "ocean futures will provide business services for the surrounding business people and permanent residents."

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< p > Ma Jie said that the focus of future exchange is the new white-collar crowd. This is the clear purpose of the future development of the ocean future.

In terms of catering, the future of ocean will be introduced into high-end business places, special quality museums and petty bourgeoisie style leisure space.

In the future of the entertainment sector, we will join hands with Yao Lai Jackie Chan studios to create the only five star movie city on Chaoyang Road.

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< p > in accordance with the consumption habits of the surrounding people, the format of the industry is planned. Meanwhile, the future ocean exchange also caters to the characteristics of the target population.

For example, after the opening of the future ocean business, an official WeChat was established to accumulate fans through joining WeChat activities in the future and sending coffee free.

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< p > > and set up < a href= "http:// www.91se91.com/news/index_c.asp" > SHOW GIRL < /a > commandos, in the ocean world and the residential area of 2000, the residents can scan SHOW GIRL and hold two-dimensional code to pay attention to the future WeChat. If you follow the photos of SHOW, then upload photos to micro-blog and @ Ocean future remit or share to WeChat circle of friends, you can get souvenirs.

Through this way of publicity, sinoocean future WeChat has rapidly accumulated popularity.

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< p > in addition to planning the formats and customizing < a href= "http:// www.91se91.com/news/index_c.asp" > marketing < /a > according to the target group, some thematic activities have also become the winning magic weapon for experiential shopping centers to enhance popularity, expand the scope of radiation and improve sales performance.

Taking the hottest sunny city in the East as an example, the mall regularly launches different theme activities to enhance popularity and improve customer experience.

At the end of April, Chaoyang Joy City launched a two month "100 duo A dream secret props Expo".

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On the day of "P", the "blue fat" fans from all sides flocked to Chaoyang Joy City. Except for the exhibition, all the restaurants in Chaoyang Joy City were overcrowded, and basically had to queue for more than half an hour.

In addition to the outdoors area of any gate and props Exhibition Area, a memorial gift box, souvenir sales area and secret props exhibition area are set up on the first floor of the shopping mall. There are three groups of different classical scenes on the two to four floors. The seven floor is duo A dream theme restaurant.

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< p > most merchants in Chaoyang Joy City have launched corresponding activities accordingly.

According to Chaoyang Yuecheng relevant person in charge, duo A Dream Theme Exhibition held, Chaoyang joy city overall passenger flow showed an increase of 45%, the overall sales increased by 30%.

Duo A after the dream exhibition, Chaoyang Joy City recently launched the Joy City Ocean Festival, the largest domestic fish tank has moved into the Chaoyang Joy City, and synchronized launched the "ocean purchase season" activities.

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< p > a commercial real estate operation expert points out that experiential commerce requires more stringent capabilities for commercial real estate operators. Unlike department stores, experiential commerce can form an experiential mode, but it can not be duplicated simply.

Each experiential business conducts in-depth analysis of the characteristics and consumption ability of the customers in the planning industry.

In addition, experiential business is not simply catering, cinemas, KTV.

A good shopping environment, a reasonable distribution of formats, and different theme settings are all a good experience business.

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