Shopping Centres Borrow Children'S Formats To Get Gold.

< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > children > /a > > /strong > /p >

< p > China has now become the largest consumer of maternal and child products after the United States. In the second tier cities, the most popular form of business is not the children's format, which drives the whole family to consume. This makes children's business a "killer" for the retail industry to earn both popularity and earn word of mouth.

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< p > in the past two years, < a href= "http:// www.91se91.com/news/index_c.asp" > children's market < /a > rapid development, with the country's "two child alone" policy landing, shopping centres seize the opportunity to begin to substantially increase the proportion of children's formats in the adjustment and introduction of brands.

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< p > earlier, the 20 thousand square meter children's city appeared in the blue harbor. The largest Snoopy theme park in Asia settled in Huarun multicolored City, Chaoyang Joy City and Kade MALL introduced the children's experience Museum.

At the same time, < a href= "http:// www.91se91.com/news/index_c.asp" > luxury children's shoes < /a > Gusella Beijing China World Trade Center shop also opened recently, officially entered the Beijing market, targeting high-end people, their love for luxury goods extended to children.

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< p > < strong > super strong suction force < /strong > /p >

< p > promoting family consumption through children's formats is a force for businesses to increase children's formats.

Children are increasingly becoming the core of a family. The phenomenon of "one child and six adults" has become more and more common in China, especially in the second tier cities.

As for the traditional retail industry, children's performance has begun to show a strong ability to absorb gold.

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< p > statistics show that the expenditure of children in some families accounts for 30%-50% of the total household expenditure.

At the same time, with the full implementation of the "two child alone" policy, it will bring 1 million 500 thousand -200 million new births per year.

This is a huge business opportunity for children's industry.

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"P > Chaoyang Joy City Promotion Department is responsible for human Juan, said Chaoyang joy before the city is one of the highlights of adjustment is to increase children's formats.

At present, the proportion of children in the Chaoyang Joy City has increased from less than 10% in the first place to 20%, and gradually expanded to preschool children's retail brand and family consumption.

Wen Juan pointed out that in June 1st last year, children's Day was the highest single day passenger flow in the whole year.

This year's "Duo A dream Exhibition" and children's day are the top two in the first half of this year.

Among them, the "Duo A dream Exhibition" has a maximum passenger flow of 140 thousand in Tianda.

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< p > high passenger traffic brings high returns.

According to the statistics of Chaoyang Joy City, the sales volume of shopping malls increased by 35% during the "6 / 1" period, the sales of children's clothing increased by 50%, and children's articles increased by 200%.

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< p > as a successful representative of the community business, the children's format has made great contributions to Huarun multicolored city.

Five color city official told the Beijing Commercial Daily reporter that the children's format is very helpful to the early shopping and stable operation of the shopping mall.

At present, NIKE Kids and other brands have achieved a daily turnover of about 300 thousand yuan.

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< p > < strong > still need deep ploughing > /strong > /p >

< p > super strong gold absorption does not mean that children's business has become the master key of traditional retailing to open up difficulties.

In the view of Wen Juan, children's formats have a positive effect on the catering industry, but they have no effect on the category of light luxury.

At the same time, the low rental capacity of children is also criticized for its format.

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< p > Fang Juan pointed out that at present Chaoyang Joy City's children's format is enough, the future will not increase substantially, but it will make deep tillage in the adjustment, and children's business must conform to the overall positioning of the shopping mall.

Wen Juan pointed out that Chaoyang Joy City is the main young customer group, and children's formats should also aim at young parents.

In the future adjustment and investment promotion, shopping centres will pay more attention to tenants' standards.

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< p > the above five color city leaders pointed out that children's formats would be done well without introducing children's formats, children's formats had lower rent level, and the flat efficiency was very low, too much introduction was not appropriate.

In its view, if we want to pull other formats through the form of children's business, the proportion of retail, education and entertainment in the children's format must be well planned in the early stage, and the association effect will be produced by the combination of position.

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< p > at the same time, deep tillage should be done in children's business.

In the view of the leaders of multicolored City, children's formats should be covered by two full coverage, one is the full coverage of children's functions, that is, not only retail, but also entertainment and other assistance. In addition, it is also necessary to provide full coverage for age groups to provide services for children of many ages, so as to attract more families.

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