Hangzhou West Lake Yintai Will Invest 100 Million Major Adjustments

　　 Issue in brand and carry out unified management

In June 24th, Yintai group The 2014 annual commercial conference was held at Yintai Center in Beijing. At the meeting, Yintai released the "in" brand. "In" is a brand new brand created by Yintai luxury management company, and it is managed uniformly from the aspects of investment, operation, design and market. "In" currently has 4 commercial projects, Beijing Yintai Center IN01, Beijing Wangfujing in88, Hangzhou lakeside in77 and Chengdu Yintai Center in99.

Among them, IN01 advocates art and life, is an international shopping center integrating ideological, artistic and business vision; in88 is committed to achieving the perfect integration of cultural heritage and young dynamic; in77 is the only complex urban complex in lakeside area, and it is a comprehensive high-end commercial district integrating commerce, humanities and scenery. The upcoming Chengdu Yintai Center in99 is the perfect carrier to meet the international lifestyle of all guests.

　　 Focus on developing experiential shopping centers

Shen Guojun, chairman of China Yintai Investment Co., Ltd. believes that the future department stores will no longer focus solely on shopping, but will become a place for people to gather, experience, exchange or even appreciate an activity, and the international shopping center is the future.

Yintai since May 27, 2009 " Wuzhen Conference "Since", in order to comply with consumers Experiential form One stop shopping needs, focusing on the development of experiential shopping centers, the main development of "Yintai city" format brand, the introduction of luxury goods, catering and entertainment, boutique supermarkets and other types and commodities, and constantly deepen the connotation of business, enrich the business format.

Under the guidance of the development strategy of "multi format and multi brand", Yintai accelerates the construction of Yintai city through the efficient and flexible "Yintai mode", and has initially realized the transformation from a single department store model to a consumer solution provider integrating department stores, shopping centers and e-commerce.

As of June 23, 2014, the large department stores and shopping centers operated by Yintai group have reached 47, with a total construction area of more than 2 million square meters. Among them, the shopping center area has exceeded the general merchandise area, and the ratio of shopping, entertainment and catering industry has increased greatly.

The adjustment of Hangzhou West Lake Yintai is precisely a change made in the business mode from the idea of "developing experiential shopping center", which is worth looking forward to. Reporters will continue to pay attention.