How To Give Shopping Center Management Ideas

< p > it seems that everyone has a consensus that the shopping center should be built into a "place", a place that is different from the virtual sale of the Internet.

This is indeed the case.

However, what does it mean to create a "place"? How should the place be built step by step? Do you want to know clearly? We are trying to make bricks and mortar, hoping to work together with you to sort out a thread for the "place" of the shopping center.

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< p > place is an activity place.

Place = site + behavior on the site.

In urban planning, the definition of place is the premises of a specific building or public space.

Obviously, "place" is not equal to the site. It has a necessary factor - behavior.

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< p > for shopping centers, when the shopping center buildings are completed and not opened, they are only a venue.

Once the shopping center opens, businesses and consumers interact and consume, the shopping center becomes a "place".

From this level, building a "place" is actually concerned about the two main activities of shopping center consumers and merchants, focusing on their behavior in shopping centers.

This means that shopping centres must be given more business ideas rather than simple shops.

How to create a "place" step by step? < /p >

< p > first, it is clear that "a href=" http:// "www.91se91.com/news/index_c.asp" > place /a /a is created for whom.

When the a href= "http://? www.91se91.com/news/index_c.asp" > shopping mall < /a > establishments establishes the idea of management, our ultimate concern will naturally fall on the sales performance of the shopping center, that is, sales volume.

Who is paying for the business performance of the shopping center? Obviously, it is our consumers.

In this case, with the principle of "beginning with the end", the "place" of the shopping center should be built around the consumer terminal of the shopping center and the consumers.

Perhaps some people would say that for the owners of shopping centers, the rental income of the shopping center is the core source of income for the shopping center. Should the "place" be set up for the merchants? Please remember that the rental capacity of the merchants is closely related to their business performance.

If consumers do not want to pay for the business, how much rent cost can the merchant bear? Otherwise, there will be no "empty tide" in Huaihailu Road, which is located in the commercial core area of Shanghai.

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< p > Second, set a label for "place".

Facing the large, small and numerous shopping centers in the city, ZARA and H&M are everywhere. Activity roadshows are very similar.

For consumers, it is nothing more than a shopping venue.

For shopping centres, it is a more serious business problem.

Because of the lack of consumer loyalty, steady sales volume is likely to be discounted if there is no need for a large flow of random flow.

In the future, how many of the new shopping centers are in the high mobility city center or sub center area? Therefore, in the shopping center army, we need to give ourselves a label to make it easier for us to find us.

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< p > this label needs to be told "a href=" http:// "www.91se91.com/news/index_c.asp" > consumer < /a >: what kind of consumer group I am facing, what kind of consumption demand can I satisfy you, what kind of value do I create for you?

The reason why we can tell the difference between shopping centres such as Joy City, impression city, Kade MALL and K11 is that they answer the above three questions clearly to consumers.

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< p > Third, changing all the time: let the label of "place" be worthy of the name.

The development and operation of shopping centers is a complex system, involving architecture, interior design, investment promotion, marketing (copywriting, activities), IT......

These contents are divided into two categories: hard and soft.

Only by always remembering your labels, will the consumers' demands and values run through all the lines, then we can make sure that the labels are worthy of the name.

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