Why Did Wanda Store Not Appear In The New Generation Wanda Plaza?

< p > according to informed sources close to Wanda Department store, the first generation Wanda Plaza project is a simple large box; the second generation Wanda Plaza project is the main store in the supermarket; the third generation Wanda Plaza project is a commercial complex, and the Wanda shopping center is set up through the sales of the blocks, and the Wanda Plaza project of the fourth generation is a large-scale comprehensive area planning combining culture, commerce, tourism, office buildings and apartments.

A few days ago, people familiar with Wanda Department said, "there will be no general merchandise in the new generation Wanda Plaza project."

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< p > the new generation Wanda project mentioned by the above-mentioned persons refers to the fifth generation Wanda Plaza, which has not yet been launched.

However, the above information has not been confirmed.

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< p > for this reason, Guo Zengli, director of the China shopping center industry center, believes that Wanda Department store and Wanda Plaza are the relationship between lips and teeth. If the department stores are cut down, Wanda Plaza will also be hurt. Wanda Department has led the investment effect, the number of shops, and the brand effect has already been made, at least let the consumers feel that its richness is enough, so its role is here.

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< p > however, the Longyan Wanda Plaza, which is scheduled to open in November 7th, and Fuqing Wanda Plaza, which opened in December 5th, will be reduced to 4 floors.

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"P > Hefei Swan Lake Wanda Department Store merchants told reporters that the mall has cut off the operating area of the high floor, and returned the 6 floor to Wanda Commercial Management Co., Ltd." before, the six floor is home furnishing products and children's clothing, after cutting down, children's clothing on the five floor. "

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< p > "Wanda Department store has not performed very well in the past two years. The understanding of < a href=" http:// www.91se91.com/news/index_c.asp > > Wang Jianlin < /a > may be dragging the whole development of Wanda.

Guo Zengli, director of the China shopping center industry center, said that since 2012, not only Wanda Department Store's operation is not good, but actually the whole department store industry has been plunged into the dilemma of "profit decline".

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< p > the industry insiders familiar with Wanda Department think that at the beginning, Wanda made their own department stores instead of crossing the border to do retail business, but to serve the high-speed expansion of Wanda Plaza. "If Wanda doesn't do its own retail business, there is no" a href= "http://" www.91se91.com/news/ index_c.asp "> department store < /a > opening speed can be consistent with the speed of Wanda Plaza opening.

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< p > > a href= "http://? www.91se91.com/news/index_c.asp" > Wanda Department Store < /a > official website shows that in 2013 alone, the number of stores opened by Wanda Department store was 19.

In 2013, Wangfujing stores opened 2 new stores, closed 1 stores, opened 7 stores in Parkson, closed 2 stores, and opened 7 stores in new business mart and 2 stores.

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< p > 2013, the total passenger flow of Wanda Plaza was 1 billion 220 million, with an average daily passenger flow of 52 thousand people per square meter.

Among them, the daily average passenger volume ranked first in Shanghai Wujiaochang Wanda Plaza daily passenger flow of 170 thousand people.

According to the plan, by 2015, Wanda will open nearly 140 Wanda Plaza, with an average of 50 thousand passenger flows per square day, and the annual passenger flow in all squares will exceed 2 billion.

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< p > for Wanda Department store, it was born for Wanda Plaza, and such a chess piece is also faced with a "chess game" that needs to be solved.

A staff member of Wanda Department said there were rumors inside that if the task could not be completed this year, the department store would be cancelled.

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At the same time, Wanda has begun to divide different development models for department stores and squares. P

It is reported that Wanda spared no expense to dig corners from Disneyland and other companies, and vigorously develop children's entertainment business.

According to Wanda's planning, children's entertainment will open 8 stores in 2014, and twenty stores will be opened next year.

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