Fashion Retailers: Sexy Fashion Is No Longer Popular.

The sexy fashion posters of < p > a href= "http://sjfzxm.com/news/index_cj.as" > American dress < /a > have lost their appeal. However, the American Apparel Company is not the only hot fashion retailer recently operating.

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< p > as a company trying to sell sexy as a selling point, the sales volume of Ab Fitch clothing (Abercrombie & Fitch) and fashion retailer Bebe Stores continues to decline and management is constantly changing.

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< p > strong > it is obvious that sexy fashion is not selling well in fashion retailing.

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< p > although the poor performance of these retailers reflects the downturn in the operation of the youth chain fashion industry, it also shows that their greater failure lies in their inability to attract consumers, and consumers become numb and resentful about the sales and marketing of the immovable flagship brand.

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"Even in the hottest fashion season, including well-designed hollows and ultra short hot pants, consumers do not want to associate styles with scandals," said Susan Skafidi, Susan's Scafidi, executive director and founder and law professor at the Fordham Law School School of law at Fordham Law School.

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"P," she said, "from the outcry against Terry Richardson, to the decision to remove Lady Gaga and R. Kelly pornography videos, and to dismiss Dov Charny from American apparel companies, fashion influencers are responding to the new generation of young women who express their ideas through social media." Talley Richardson said.

Today's fashion people want to be envied and possessed, rather than materialized.

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< p > sadly, these "a href=" http://sjfzxm.com//business/ "retailers" /a "seem to be totally ignorant of today's cultural atmosphere.

Experts say that retailers who listen to social consciousness and reflect consumers' interests and lifestyles are brands that resonate with current shoppers.

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< p > but this does not mean that sexy is dead.

Kit Alo, the consumer psychologist of Decoding The New Consumer Mind, said that these three brands are stuck in the time tunnel and have not made progress.

Beibei store improved its sex appeal last year, but sales remained stalled.

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"P" > strong "Beibei store" raised the sex appeal last year, but sales volume is still stalled.

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< p > Ya Luo said, "they are too popular for a long time.

There is no enduring style in the world - it is out of date.

Young people always want to find new styles and identify with this style.

If the fashion style has been going on for generations, it's hard to sell it to the next generation of trend setter.

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< p > however, other fashion styles are still popular.

"The appeal of sexy fashion is very limited now," Jane Hali, vice president of WGSN group and Jane, a customer research director of trend forecasting service, told Forbes.

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"P >" customers tell us that they want to wear comfortable and casual clothes. They can dress up or dress casually, whether in the street, in the gym or on a date.

They want clothes that are suitable for various occasions - and sexy clothing has limitations.

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"P", which is a monotonous small chain store, is also adversely affected by the consumer mentality after the recession. Harry said: "consumers are cautious in buying things, and sexy clothes can only be worn one or two times.

Female customers no longer afford such clothes.

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< p > according to data from eMarketer, a market research firm, retail sales of American apparel companies were basically flat in 2013, and increased by only 0.7% after 10.9% growth in 2012.

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< p > this company is famous for selling fashionable T-shirts and sportswear, and has a youthful and sexy and attractive style.

In the company's iconic advertisements, the young models display various suggestive gestures.

But this gesture is becoming increasingly obsolete for the millennial core audience, according to YouGov BrandIndex, a daily consumer research service. These eighteen and nine year old shoppers are now thirty.

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< p > < a > href= > http://sjfzxm.com//business/ > > strong > Bei Bei Shang > /strong > /a > strong > the strong sex appeal of the shop is just the opposite.

At the same time, the fashion retailer's P store has further failed to enhance its appeal.

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Steve Bickhold Birkhold, the chief executive of the retailer, resigned last month. He failed to reverse net loss and sales decline in his 17 months in office, P Steve.

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Last year, Beibei store announced that the target customers of the company were "sexy modern women", instead of selling more pornographic fashions, such as short blouses and tights, launched a more explicit brand promotion campaign, and produced the characteristic slogan of "the best time of the day is night and evening". P

But these initiatives failed to boost passenger traffic and sales.

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< p > this is not surprising.

Steve Neville Steve Nevill, director general of retail department of Alix Partners, told Forbes that aggressive sex appeal has been overflowing, and to some extent, the young age has become numb to sexy temptation in the digital age.

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< p > "from the perspective of sexes, enterprises are not as rewarded as they used to be," he said. "Just look at the number of celebrities who make sexy photos on Twitter and Instagram every day, and you will know the result.

Not only are teenagers feeling more numb, but it is no longer a good way to innovate.

Many celebrities make sexy almost vulgar or low-grade. Even teenagers know that they have crossed the acceptable bottom line.

All our data also show that teenagers want to pursue fashion and create images.

Many sexy clothes are just objects, not fashion. "

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< p > < strong > Ab Fitch company < /strong > < /p >

The trouble of Ab Fitch P has been widely reported in the media.

Although the teenage clothing chain reported its losses in the latest quarter than expected, the retailer's hype, the sexy atmosphere of California nightclubs and the male model of bare upper body are somewhat outdated.

Many of the core consumers of this brand have switched to H&M and other fast fashion retailers.

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Ab Fitch P board of directors has been laying the groundwork for replacing the controversial Mike Jeffries. Jeffries's remarks about unwilling to meet obese shoppers and prefer "beautiful children" sparked protests by consumers last summer. They described the chain as a bullying girl in the retail industry.

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"P >" the retailer's standpoint of discrimination appears to be incompatible with the spirit of the age, because more and more consumers are interested in the consumer brands that show strong heart and soul.

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< p > now, the desire of consumers includes "connecting with brands at the emotional level". Bridget Weshall, a securities analyst at Morning Star Inc (Morningstar), told Forbes, "therefore, we find that some retailers who care about lifestyle or social consciousness perform better than other companies, especially in the young consumer groups." (Bridget) Weishaar

She also mentions retailer Toms, who sells a pair of shoes to a child to donate a pair of shoes to the child in need.

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"P", she said, consumers want brands to "share and reflect their enthusiasm and interest".

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