The Sixteenth National Conference On Textile New Product Development

< p > at present, < a href= "http://sjfzxm.com/news/index_z.asp" > China's textile industry < /a > is in a new development period. This period is the critical period for the upgrading of the textile industry. Many enterprises are making continuous efforts to enhance their competitiveness.

Sun Ruizhe, vice president of China Textile Industry Federation, said that under this background, textile enterprises should achieve three points: recognize the new normal, adapt to the new changes and inject new connotations.

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< p > Sun Ruizhe pointed out that although the textile and garment industry is in existence, the textile and garment industry is not independent in the global economy. We must pay attention to the development of the global environment economy and domestic economy.

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In the international arena, the new normal is mainly reflected in the following: the world economic recovery environment continues to improve; the momentum of global economic growth is still weak; the momentum of trade recovery is obviously insufficient; the unemployment rate in developed countries is still at a high level; geopolitical risk has risen significantly.

At home, it is reflected in the new normal of economic growth rate, that is, the shift of economic growth from high speed growth to medium and high speed growth; the new normal of structural adjustment, that is, from structural imbalances to optimization and rebalancing; the new normal of macroeconomic policy, that is, to maintain policy strength and give profits to the market.

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< p > in the new normal, textile enterprises have no choice but to follow the trend and adapt to the new changes in the international and domestic industries, and do the pformation of industrial development.

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< p > the core technology is the vitality and competitiveness of the brand, and the key to realizing the pformation is to do well in technological innovation.

We can create a pformation from China to China, change China's speed to China's quality, and pform Chinese products to Chinese brands.

The development of new textile products should comply with these three changes and take on three missions, namely, the mission of technological innovation, the mission of product quality management, and the mission of product brand cultivation.

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In the future, product development should follow certain principles, that is, enterprise independent innovation as the main body, industrial chain integration and innovation as the means, environmental friendly and people-oriented as the mode of production, and the goal of expanding consumption and increasing supply is the fundamental goal. P

At the same time, we should focus on three issues.

First, research new needs and guide new consumption; through technical means, reduce costs, save energy and reduce emissions; two, structural problems, including fiber structure and export structure; three, recycling economy, such as fiber recovery and reuse.

Thus, new connotation is injected into product development.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_z.asp > Product > /a > development achievement > /strong > /p >

< p > If a textile company metaphor a team, market sales is a team's forward, then market development is the center of the team.

From the point of attack, the role of the center doesn't need to be emphasized.

From the defensive point of view, the role of the center is still very obvious.

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Zhang Xiaohua, who began to engage in textile industry in P > 1977, is currently Deputy General Manager of Zhangjiagang Jinling Textile Co. Ltd.

She believes that in the textile market, there are numerous demands for customers, and enterprises are doomed to fail to satisfy all the needs of customers. What fabric enterprises can do is to understand their expertise, create additional value of products, find suitable customers in the adjustment, locate the right brand with the right products, and find the best resources in the right operation to match the positioning products, so as to get the best economic benefits.

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< p > with the coming of the cloud age, big data has attracted more and more attention.

According to Xu guide, executive deputy general manager of Jiangsu Dan Mao textile Limited by Share Ltd, big data is not a very profound and mysterious thing. As long as the textile enterprises keep recording data regularly, with the increase of product development quantity, the data accumulated will become more and more meaningful, and these data will play a very good guiding role in the production, operation and development of enterprises.

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Dong Kuiyong, deputy chief engineer of the Chinese Textile Information Center, Dong Kuiyong, also shared his views, different from the 2 times of business represented by the 1 era of business and the information revolution dominated by PC. The current business pattern is entering the 3 era of business, which is swept by the mobile Internet, and another major disruptive technological revolution after the cloud computing, the big data is reconstructing the business model and human behavior in the way of openness, equality and participation.

In this era, technology driven and demand driven are complementary to each other, rather than a new product development motivation. Based on this new pattern of business innovation and its trend of change, more attention should be paid to it.

Textile enterprises need to learn from each other, adopt new technological innovation models, and pay close attention to the new changes in the innovation mode.

Find the best way to suit yourself.

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< p > < strong > the key point of industrial innovation is < /strong > < /p >

Li Binhong, director of the national textile product development center, pointed out that in the past 30 years, China's textile industry has been gaining a rapid linear growth. In the next 5 years, the index change of China's textile enterprises will show or flourish or decline. Grasping the comparative advantages of the existing scale, technology and industrial chain support, and combining with information technology and sustainable development technology will be the main points of the new round of industrial reform.

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< p > the influencing factors of textile and clothing consumption market are increasingly diversified and complex. Based on the analysis of fashion trend information and historical sales data, accurate prediction of purchase demand has become the key to product development of textile enterprises.

Based on the development trend of the industry and the advantages of the enterprises, a clear positioning of market segments and the establishment of a systematic product structure can significantly improve the market rate of new products.

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< p > > a href= "http://sjfzxm.com/news/index_z.asp" > Enterprise < /a > through the synergy of supply chain management, strategic alliances, industry university research cooperation, globalization, etc., we should give full play to the internal and external resource allocation functions, and establish a complete and efficient operation system to meet the needs of customers and achieve a win-win situation. This will enhance the efficiency of time and improve the cost structure and form a unique product competitiveness.

In addition, with the continuous growth of personalized demand and the rapid popularization of online retail mode, textile product orders are gradually pforming to mass customization from small batch, multi variety and short delivery period, and the product life cycle is obviously shortened. From product planning, organization production to market sales, the flexibility and quick response of enterprise innovation become more and more important. Flexible management provides an overall solution to achieve customer value growth through information sharing, virtual organization, competitive cooperation, diversity complementarity and social innovation.

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< p > in conclusion, the more open market will bring more intense competition. The real business operation ability is based on customer value orientation, products as the core, technology and capital as the link, and the value chain that can lead the supply chain system.

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< p > the National Conference on textile new product development is based on upgrading the level of product development and building a dialogue platform for deepening the exchange and cooperation of the whole industry chain in the industry.

Through market demand analysis, trend forecasting and innovation technology sharing, the development trends and solutions of textile product development are explored at different levels and levels, so as to promote enterprises' product development in line with market demand in a specific economic environment, and achieve value creation combined with technological innovation and fashion creation.

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< p > this is the best era. The market is bursts, capital is active, information is accessible and industry is open.

But at the same time, this is also the worst era. Monopoly of giants, capital stagnation, bad environment, opponents "cunning" and "cruelty".

But this is what textile companies need to experience and have the courage to strive for.

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