Transformation Of China's Garment Industry

< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > opportunities and challenges in the pformation of garment industry < /a > /strong > /p >

< p > under the influence of the global economic crisis, people's consumption concept has changed. Fast fashion brands, which are cheap, fashionable and mass produced, have sprung up, such as Zara, h&m and UNIQLO, which occupy a large share of the global clothing market.

These fast fashion brands quickly occupy the market in China. It also shows that China has a very rich and fertile fast fashion soil and the most valuable market share, which is also a challenge to China's fast fashion brand.

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< p > "in recent years, with the continuous development of China's economy, many foreign brands have already felt the momentum of China's own brand.

Maybe in five years, with the continuous development of China's economy, the future will be China's brand.

Ding Yifan, deputy director of the World Development Institute of the State Council speech research center, said.

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< p > recently, < a href= "http:// www.91se91.com/news/index_c.asp" > electricity supplier < /a > has become one of the most growing channels for clothing product sales, and is also an inevitable trend for the development of garment industry in the future.

Under the specific geographical conditions and conditions of today's wholesale clothing market, the application prospect of Internet in the clothing sales industry will be better.

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Zhao Ping, deputy director of the Consumer Economics Research Department of the Ministry of Commerce, said that according to the statistics in 2013, the amount of online shopping pactions in e-commerce has reached 1 trillion and 850 billion yuan, accounting for 7.8% of the total retail sales of social consumer goods.

The scale of e-commerce development has surpassed that of the United States and has become the number one in the world.

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< p > for clothing, this is the consumer industry that everyone needs. Moreover, the biggest feature of clothing is the obvious characteristics of impulse consumption, and the high frequency purchase rate leads to the rapid rise of clothing sales.

Clothing wholesale business pformation of electricity providers, in the context of the government's request for industrial pformation and upgrading, is one of its important paths.

"Wholesale market pformation and upgrading to do business, the biggest advantages are several aspects. First, the radiant radius is infinitely expanded. All buyers and retailers in the country can see on the Internet that there will be more customers.

Two is the ability to create Chinese brands, so that the original brand in a broader market, so that more consumers are familiar with, and create their own brands, through the accurate analysis and marketing of big data, so that the private brand can be established in the minds of consumers.

Zhao Ping said.

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< p > < strong > will create a unique < a href= "http:// www.91se91.com/news/index_c.asp" > O2O mode < /a > /strong > /p >

< p > Li Guibin, chairman of Guangyao Orient Group, said that the pformation of garment industry has become the only way for the rapid development of fast fashion brands and the rapid development of e-commerce.

In line with the development trend of e-commerce, the mobile network actively creates a O2O business mode with unique advantages and online shopping. It helps merchants create and develop their own brands and make them bigger and stronger so as to achieve the geometric growth of wholesale and retail businesses.

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< p > it is reported that the "three shops and one network" of the century Tian Le refers to the integrated operation of "three entity shops + an electric business network", including the dynamic batch network, the century Tian Le electronic shopping experience square, the century day Le international clothing wholesale market and the century day Le Mei Bo Hui.

The commercial project is a masterpiece of the innovation and upgrading of the century's "Tian le" brand.

The three stores and one network linkage led by the dynamic batch network will form the first O2O wholesale business in the field of wholesale clothing in China.

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