Network Changes Public Consumption Habits, The Pformation Of Traditional Department Stores Can Slow Down.

< p > Wang Jianlin, the richest man, after investing in 2012, invested 5 billion in playing the electricity supplier, and laid down a military order for "all resources on the line should be given to the electricity supplier".

People in the industry are watching the bustle, and others are watching the doorway: Wang Jianlin is going to be an electric supplier. You are not so rich as he is. He is slower than he is. /p

< p > < strong > > a href= "http:// www.91se91.com/news/index_c.asp" > Network < /a > changing public consumption habits; traditional department store counters become "experience shops" < /strong > /p >

< p > comprehensive media reports in recent years, the decline of traditional retail industry is obvious. Carrefour, WAL-MART and other large chain supermarkets have long been on the road of "breaking arm to survive", and have gradually closed some loss stores, even in the obvious demographic dividend market in China.

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< p > take the industry's recognized domestic business magnate Wanda as an example. In 2013, the a href= "http:// www.91se91.com/news/index_c.asp" > mall > /a > its department stores realized 15 billion 490 million yuan of revenue, though it increased by 39% compared to the same period last year, but the net profit increased by 7%. As for May this year, the enterprise made the decision that "some new projects no longer have department store main stores" and "several months later" to enter the electricity supplier again.

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< p > "conform to the trend to find a better way of life, so is the electricity supplier."

Chengdu Wanda Plaza, the person in charge of Li surname said in an interview with the website.

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< p > it seems that all directionality is bad for department stores.

In fact, even in the traditional CBD region, which is most popular in Chengdu, the business of department stores is not good.

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< p > "relatively few people in peacetime, after five or six p.m. a little better, but many are just browsing or trial."

A brand cosmetics salesperson of maiye department store, Tianfu Plaza, told the net that many consumers regard their counters as experiential shops, and even if they are satisfied with the products, they will eventually fight for online purchases.

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< p > to this phenomenon, Chengdu Haibo Real Estate Service Co., Ltd. sponsors the Yellow Sea believes that there are two reasons. First, the Internet has changed the public's consumption habits, and two consumer prices such as housing prices have overdrawn the purchasing power of the general public.

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< p > department store exploration O2O McKinsey said 10 years later the Internet contributed 22% GDP /p to China.

< p > electricity supplier, as a trend of future commerce, is very important in all kinds of business activities. It is hard to be ignored by operators.

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< p > 2013, BBK issued the net declaration. In order to realize the O2O business mode that integrates offline and online, the company intends to invest 100 million yuan with its own capital.

Tesco, Yong Hui, Verma Sam member stores have built their own business platform one after another...

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P shopping mall has become the focus of the pformation of traditional department stores. Various clothing brands have begun to explore the O2O mode, by changing the offline sales mode, and increasing online sales channels to seek breakthroughs.

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< p > the brand that is better done in the traditional industry, the more unambiguous investment in the electricity supplier, hundreds of millions of dollars, the investment in advertising and talent reserves is not stingy, but the turnover is thousands of yuan per day sales and poor website traffic, the result is sob.

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The story of "P" is not an example. The traditional retail giants are not immune.

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< p >, however, the latecomers still keep on looking at the electricity supplier's huge growth potential.

According to the latest research report released by Mackenzie, a world-renowned management consulting company in Shanghai in July 24th, by 2025, the Internet will probably contribute to 22% of the total GDP growth in China, equivalent to 14 trillion yuan GDP total, which is only 4 trillion in 2013.

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< p > "the bigger the cake in the market, the more entrants, the competition will be more intense."

Insiders said.

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< p > < strong > > a href= "http:// www.91se91.com/news/index_c.asp" > online shop < /a > not counting the electricity supplier traditional industry to enter the electricity supplier is difficult. < /strong > /p >

< p > "not to open an online shop, even if the electricity supplier, to play the electricity supplier to have a way of thinking of the Internet, the traditional industry to enter the electricity supplier in changing the way of thinking is more difficult.

"An industry expert expressed his views on the failure of a giant in the electricity supplier.

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< p > "to do more detail, pay attention to the user experience of every detail may be able to go farther and better, such as the establishment of high-speed wireless network in shopping malls, and encourage consumers to pay online, which can effectively reduce the queuing phenomenon of mall cashiers, and can also more effectively deploy the commercial field human resources."

The expert said at the same time.

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< p > of course, for capital, finding a new profit model is the long-term survival way.

Today's online shopping and online shopping in the future are still smaller than the scale.

So what matters today is not how much money is made, but how much online shopping and users are aware of.

It can be slow but can not be done.

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"P >" since March 8th this year, the Chengdu Wanda Plaza "one card" has a good opening capacity. These members are precious resources for us, and will definitely produce an unprecedented effect in the future electricity supplier operation.

Wanda Chengdu company surnamed Li is full of confidence.

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