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It'S Hard To Be Alone: Why Do Fake Electric Goods Sell Repeatedly?

2014/7/30 16:09:00 14

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Less than 30 years ago, most consumers in China did not know what luxury goods were. Nowadays, China is already the world's largest luxury market. It is reported that China's luxury consumer market accounts for 29% of the world's total, and its overall size exceeds 100 billion US dollars. P

10% of them were purchased directly in China, and up to 19% were purchased through overseas travel or online shopping.

< a href= > http://sjfzxm.com/news/index_z.asp > China luxury goods > /a > market and consumer group has become the focus of global attention.

Luxury electric business is also one of the key points.

Tencent technology yesterday, headlines like a stone stirred up waves, all platforms have been shot.

Liu Qiangdong, speaking at the Business School of central Europe (China Europe franchised store) two days ago, pointed out that the sale of the platform was severely attacked by P.

Now, every day sampling inspection, once found fake goods, a fake 1 million fines, joint SAIC, once found that there are problems, synchronous state, and ABC3 level can not raise wages, found several times, all expelled.

but why does the luxury goods supplier fake the goods repeatedly?

> a href= "http://sjfzxm.com/news/index_z.asp" > Ali Ma Yun < /a > gives the view that the whole society is running rampant, and how to make the electricity supplier platform independent. Simply speaking, China is a global counterfeit base, and the source of a continuous supply of fake commodities is the foundation.

no crime without consumption. Chinese consumers of chicken thieves are another reason.

Luxury goods sold in China are more expensive than overseas, regardless of the reasons for taxes and fees, or the brand's deliberately differential pricing.

Otherwise, there won't be so many people traveling abroad to buy luxury goods every year.

well, Chinese consumers are already the most powerful consumers in the global tourism industry, and many luxury stores also have beautiful women who know Chinese.

The lack of luxury stores in deep inland areas makes it easy for consumers to pfer to Internet channels, while cock wire users want to buy low-priced luxury goods.

because of the need to install, it has stimulated the demand for luxury goods in China. Because of geographical location and price factors, consumers have flocked to the e-commerce channel to buy luxury goods.

Less than P, on the other hand, there is a demand, and it is the current situation of luxury shopping in China, which is just part of the status quo, not all.

It is definitely not just a buyer's seller's problem that luxury goods suppliers are repeatedly banned.

platform business omission /p >

the jumei.com announcement of the event said: "the company has produced a complete business license, a relevant commodity authorization letter, an import declaration form for related goods, and information on cooperation with a number of e-commerce providers.

We will never shirk our responsibilities.

For the mistakes in the qualification examination of the third party platform and the loopholes in the business process of the cooperative business, we will be deeply responsible for the consumer's attitude, and be deeply introspective, accountability, and serious rectification and handling.

if the brand is authorized, the platform side will make more phone calls to confirm it.

There is no fake commodity, for core business, random sampling, to brand inspection, it is not so difficult.

In the case of potential counterfeit goods, the platform business chose to turn a blind eye.

brand does not supply directly, /p >

third sellers sell fake goods. Why do they not introduce real sellers or simply run their own businesses? In fact, platform vendors have been working hard to directly introduce luxury brands to live directly, such as Burberry's cooperation with Tmall a few months ago.

And more luxury brands refuse to cooperate. Of course, there are various reasons.

One of them is that luxury brands have cooperation with domestic agents. If direct online sales are actually infringing on the interests of agents, the sales of offline brands will occupy a large proportion.

This is not just a luxury issue. When some offline brands are doing online business, they are forced to withdraw new products and even close stores because of complaints from offline agents.

there are mainly three channels of luxury supply for e-commerce platform luxury.

One is the direct cooperation of suppliers, one is the sea Amoy, some people buy overseas express into the territory, and the other is offline agents.

Of course, there are a lot of fake sellers on the line are counterfeiting themselves as luxury goods agents, offline stores turn online sales, and there are a group of people who claim to be factory end orders.

Of course, the safest is the first, and the latter two kinds of customs declarations, invoices and so on can be faked. Those who think that they can buy super cheap luxury goods are not naive.

official strike is not strong enough.

Less than two years ago, Taobao was still a blacklist of intellectual property rights in the White House of the US. Although it was removed, it still did not change the fact that Taobao sold a lot of fake goods. P

in Singapore, the law stipulates that shops sell fake products. Once discovered, they will be flogging in addition to heavy fines, and shopkeepers will become penniless.

France has passed the Runge act in 1994 to protect intellectual property rights.

At the time of customs inspection, the staff of the brand manufacturers usually assist the customs officers in carrying out the work together. These people are called "brand inspectors". Whoever buys or uses fake brand-name products in France will face heavy penalties. 5 or less of them will be confiscated; 5 to 10 pieces will be fined; 10 or more will be considered as counterfeiting products, which will be sent to the court for trial, and the maximum penalty for sanctions is 300 thousand euros and is sentenced to 3 years' imprisonment.

, therefore, in a country that attaches importance to the protection of intellectual property rights, one is that businessmen dare not sell fake goods, and the other is that consumers dare not buy fake products.

It is not surprising that penalties for intellectual property protection are inadequate in China, and counterfeit products are flooding.

what is interesting is that you know Baidu's "fake punishment". Most of the search results are "what kind of punishment will be imposed on selling fake products online?" one of the answers is: "Hello! If he is reported and confirmed that he is selling fake goods.

XX customer service will track him down. When the number of reports appears more than 10 times and is true, XX will shut down its shop for one month.

So you know, the risk of selling fake goods is actually very low.

finally, give a good advice to friends who like online shopping. Cheap goods are not cheap, and too cheap goods are not real.

Of course, it is another matter if we buy fake knowledge.

repeated prohibition, not because there is a steady stream of selling fake goods, but a large number of consumers who know fake buying.