Wearable Equipment Dilemma User Demand Is Difficult To Scale

< p > Millet's first < a href= "http:// www.91se91.com/news/index_c.asp" > smart Bracelet < /a > release, officially cut into the increasingly popular wearable device market.

Prior to that, Qihoo 360 launched the child smart bracelet, the main child safety distance positioning function; Alibaba has also heard the news of water test wearable devices.

Even Jiayuan, the website of love and marriage, is about to launch its first generation smart bracelet, taking location and voice pmission as its core functions.

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Before P, Qihoo 360 launched the children's smart bracelet, the main child safety distance location function; Alibaba also heard the news of water test wearable devices.

More and more Internet Co begin to enter the wearable hardware market. Even Jiayuan, the website of love and marriage, is about to launch its first generation smart bracelet, taking location and voice pmission as its core functions.

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< p > but at present, the wearable device market still takes the start-up company as the main force.

The main health concept of time cloud technology, positioning independent smart watch shell Electronics will launch new products in September.

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< p > from the domestic wearable device, it can be roughly divided into three categories: watches, bracelets and rings. The functions are mainly focused on positioning, communication alerts, ID authentication, health management and sleep monitoring.

Xu Peng, head of the electronic smart wear Department of nutshell, told reporters in an economic report twenty-first Century, although there are many styles of wearable devices on the market, there is a lack of killer application or function to activate users' needs in a large scale.

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< p > single function, weak user demand, and difficult to form scale is one of the biggest predicaments in the wearable device market.

Many wearable brand makers interviewed by the twenty-first Century economic report said that if the iWatch and Microsoft's wearable devices were launched in the second half of the year, the domestic market would be possible.

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< p > when the industry chain is lagging behind, there are so many companies joining the wearable equipment army. The strategy behind it is to seize the next traffic entrance. In the industry, it is called the "fourth screen" after TV, PC and mobile phone.

But wearable devices are also different from mobile phones, lacking a strong demand function such as communication to solve users' pain points. Therefore, users become the first "cannon" of wearable devices.

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< p > however, Internet Co's entry makes the wearable device's business model explore not only on hardware.

The back-end platform is built to realisate traffic through other ways, which is more in line with internet thinking.

However, this will also become the second "kan" of wearable device players after users.

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< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > entry location < /a > difficult problem < /strong > /p >

"P" > shell electronics released the first generation smart watch last year, and the second generation of products will be released in September this year.

Xu Peng said that the second generation of products to solve a major problem is backlight, the first generation of products like mobile phones, watch the table need to click to display numbers, and the second generation watches will be able to display figures without backlight.

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< p >, he said, the first requirement of users for watches is time and then other functions.

In the current three categories of wearable devices, watches are regarded as the most intelligent products.

But from the perspective of user demand, there are still many problems.

Zhang Yahong, executive vice president of Jiayuan century, for example, when flying, if the smart watch is built with SIM card, it must be shut down. How do we see the time? More importantly, as a symbol of identity and taste, watches are very demanding for watches. Whether smart watches can attract users through intelligence without sacrificing this principle is a problem that brands must consider.

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< p > according to Xu Peng, the fruit shell watch is equipped with Android system, built-in sensors, which can download many applications, and its watch desktop has been set up in the shell Market.

The overall form is basically similar to that of mobile phones, so as to achieve some simple functions such as positioning, health management, step counting and social networking.

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< p > the smart watches in the market are similar in form and function, but this continuous smartphone mode has great limitations in user experience through the architecture of "operating system + application".

All functions focus on a small screen, both input mode and visual experience will be affected.

Xu Peng also admitted that smart watches may only be suitable for the application of tools, while applications such as social networking and electronic commerce will be relatively poor in experience.

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< p > based on the small screen problem, Zhang Yahong said that if the project is projected at any time and anywhere, these problems will not be difficult to solve. However, the projection has high requirements for electricity and light, and can be realized only after technological breakthroughs.

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< p > communication is another major demand created by smart watches manufacturers for users. This is also one of the directions of smart watches.

But when the SIM card becomes an independent communication tool, this way returns to mobile phone logic, which is equivalent to a mobile phone added by the user. The cost of mobile phone number change also needs to be considered.

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< p > "the location of the shell is to make an independent watch, rather than an extension of the mobile phone and other equipment."

Xu Peng said.

However, as accessories, it has become another major school of wearable devices, which is related to other devices such as mobile phones.

Samsung's Gear watch, millet smart bracelet, and so on are all extended outside the mobile phone equipment, through the main device to drive wearable device users.

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< p > millet ID verification instead of password lock, can be directly unlocked through the bracelet, at the same time, the call reminder function is added; the Samsung watch is synchronizing with the mobile phone information, realizing caller SMS alerting; the nut watch is also added to the function.

It is understood that this function is generally achieved through Bluetooth, and will fail beyond a certain distance.

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< p > a wearable device brand manager said that these demands are not strong demand in strict sense. If we can simply realize some functions on the main device, manufacturers will add another hardware to achieve the same function. For users, it will increase burdens, "cool" but little effect on increasing user stickiness.

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< p > Zhang Yahong said that the breakthrough point of wearable devices is in the vertical subdivision area. Whether it is independent equipment or related to the main equipment, it is the key to solve the needs of subdividing users, such as children, the elderly, and even pets.

Jiayuan is the main group of lovers and the concept of "passing love", which aims to precipitate users through the location of lovers' bracelet and the pmission of simple emotional information.

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< p > recently, a product named "positioning sugar" started, with a daily sales of 140 thousand.

It is understood that the positioning of the product as the main function, does not carry the operating system, only GPS positioning.

Users can hang the device on pets and monitor the trajectory and location of pets in real time through mobile phone clients.

The design logic is similar to that of Qihoo 360's child smart bracelet, which tracks children's movement trajectory in real time.

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< p > in the form of implementation, compared to the Bluetooth connection mode between millet, shell and Samsung's hardware, positioning sugar, Qihoo 360 uses the form of "hardware + client" through the Internet connection to achieve remote data collection, pmission and display.

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< p > < strong > multivariate a href= "http:// www.91se91.com/news/index_c.asp" > commercialization < /a > Design < /strong > /p >

Prior to the twenty-first Century P economic report, Wu Yun, the founder of cloud technology, said that hardware is only a data entry, and the ultimate goal of cloud technology is to do health management through data analysis.

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People who interviewed by P also said that the business mode of wearable devices will never stay on hardware only. After reaching a certain user scale, the realization of traffic volume is the ultimate goal through data analysis and application.

This means that even if the front-end user needs are solved, the design of the business mode of the back end is also crucial.

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< p > whether it is hardware + client, or pure hardware mode, wearable brand merchants have joined the cloud platform, that is, data generated by user interaction on wearable devices will be sent to the cloud, and then generate new business mode through big data analysis.

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< p > century Jiayuan Wu Linguang, an interview with reporters before, said that Jiayuan has always focused on the matchmaking market. Once the user succeeds, the user will run away from the platform, and through the smart bracelet, this part of the users can be retained to enter the marriage and love market. "CEO"

It is understood that Jiayuan design mode is to serve single users through the traditional marriage service mode, and then track the successful users through smart bracelet, obtain relevant data, and then achieve the push of products such as wedding and so on, thus get through the whole production chain of marriage, marriage and wedding.

Therefore, the Miss U smart bracelet of shijiayuan increased the screen for information display.

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< p > shell electronics is not limited to hardware only. Xu Peng said it will rely on smart watches to form a platform to extend more services.

But he did not disclose specific business models.

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At P, cloud technology is a pioneering company focusing on health data analysis.

According to Wu Bing, time cloud technology to build data model, through the analysis and comparison of human body signs data, thus giving the analysis results, and then provide doctors and other professionals to make medical judgments.

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< p > he said that most of the previous market related products were mainly single point detection and lack of continuity.

Wearable devices can provide a continuous and orderly data collection channel.

Users' heart, heartbeat, blood pressure and other data are uploaded to the cloud through wearable devices. On the one hand, it can be synchronized to the user's APP on the one hand, and on the one hand, it remains on the cloud platform of the cloud technology.

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< p > Wu Bing said that this part of data will enter the data model of time cloud technology. After data comparison and analysis, it can cooperate with health management organizations, enterprises, institutions and even insurance companies to share the data.

According to the planning of time cloud technology, time cloud technology makes recommendations based on the analysis results, but the final judgement will be responsible for the professional medical staff.

Health management agencies can provide health warning and preventive services to their customers, and insurance companies can adjust the premium standard through the data.

As a result, time cloud technology is based on wearable devices, forming a complete industrial chain.

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The technology of P, which has launched smart watches, has begun to explore in another direction.

Lan Xiaodan, vice president of tman technology, said that watches are just the beginning of hardware products, behind the launch of other hardware. The data collected on the watch can be applied to other intelligent hardware, such as smart home, through service and platform profit, and the specific mode is still being explored.

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< p > but there are also enterprises that insist on hardware as the main mode of profit. 3dB Hard Suits Inc is in charge of a mobile terminal and camera lens connected box to solve the problem of taking pictures under the situation of night clap or larger color difference.

Zhu Jizhi, the founder, said that for a Hard Suits Inc, it would be untenable to make money by back-end data and services.

He said, in marketing, brand and sales, we must use the Internet, this is a way of thinking with the Internet, rather than using the idea of Internet products to do hardware, today's intelligent hardware many functions can not be accurately realized, it may not be done in ten years.

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