Evaluation: The Core Market For Outdoor Products Will Grow By 12~15% In The Next 5 To 10 Years.

< p > CHINA OUTDOOR ASSOCIATION (COA), through the main brand visit to the domestic market, large-scale regional dealer visits, official research reports, corporate business reports, industry statistics reports, network data collection, annual reports of listed companies, and more than 130 industry researchers, the results of the 2013 outdoor market retail sales and shipments were released during the 2014 Asian outdoor exhibition.

COA predicts that in the next 5~10 years, the annual growth of outdoor products core market will be 15% and a conservative estimate of 12%.

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< p > 2103, the outdoor core market reached 15 billion 380 million yuan, increased by more than 3 times in 5 years, an increase of 16.2% over 2012.

The number of core outdoor brands was 693, an increase of 12.3% over that of 2012, of which 409 were international brands, 40 more than those in 2012, and 284 domestic brands, 36 more than in 2012.

Compared with 2012, < a target= "_blank" href= "http://www.91se91.com/" > clothing "/a", "a target=" _blank "href=" http://www.91se91.com/ "shoes", "category", "backpack" and other products proportion did not change significantly.

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< p > with the expansion of the market scale, the entity store < a href= "http://www.91se91.com/news/index_s.asp" > sales /a > points (including street shops and shopping malls) also increased correspondingly, reaching 12420 in 2013, including 8742 single brand stores and 3678 multi brand stores.

But the growth rate slowed down significantly. Compared with 2012, the number of sales outlets in physical stores increased by only 11.9% in 2013, compared with 43.1% in 2012 and 2011.

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< p > although network sales have attracted much attention, physical stores are still the main channel of outdoor core market, accounting for 79.2% of retail sales, of which single brand stores account for 59.7% and multi brand stores account for 19.5%.

In the survey, the Internet market is only the B2C market, excluding the B2B and C2C market segments, about 3 billion yuan, accounting for 19.5%.

Compared with the brilliance of previous years, the group buying market has shrunk dramatically. It is no longer a panacea for handling inventory, accounting for only 1.3% of retail sales.

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