Rethinking The Structural Adjustment Of New Textile Product Development

Under the impact of the international financial crisis, sales of Chrysler, general motors and Ford, the three largest car companies in the United States, fell sharply, and they were in trouble and had to seek help from the government. When analyzing the current situation of the three giants, people from all walks of life believe that the financial crisis has only accelerated the decline of the three giants, and the drawbacks of their new product development and product mix are the root causes of their failure. Experts say Chrysler and other companies are overly pursuing luxury cars, and even despise the "American arrogance" of low emission, energy saving and light cars. They are out of line with the current consumption concept of energy conservation and environmental protection, which has led to the decadence of the three giants car sales a few years ago. However, this "American arrogance" exists not only in the automobile industry in Detroit, but also in other parts of the world, including the development and production of Chinese textile enterprises. Therefore, the plight of the big three today has aroused people's rethinking of new product development and product structure adjustment. Establishing a market oriented product R & D system When it comes to the failure of the three giants of the US automobile industry today, it is not because they are numb, they are not aware of the strong competition from Japan, Korea and the European automobile industry, nor are they not aware of the new consumption concept advocating energy conservation and environmental protection under the increasingly tense Global energy, but they still ignore it and stick to their lofty and luxurious "king style". "In recent years, the sales of American cars in the international market have been on the decline, including its domestic market, which has been occupied by nearly half of Japanese cars and European cars such as TOYOTA. A fundamental principle of product development is market orientation, and no market oriented product development is not recognized by the market and consumers. Du Yuzhou, President of China Textile Industry Association, has repeatedly stressed that in the process of transformation and development and industrial upgrading of China's textile industry, speeding up product research and development, especially strengthening the research and application of original technology, is very important. At the same time, industries and enterprises urgently need to establish an organic, scientific and perfect product R & D and application system with market orientation, industrial chain links, upstream and downstream linkage and production, teaching and research integration. However, at present, domestic textile enterprises still have many problems in product development. Reporters learned in the interview that last year's domestic high count yarn and worsted fabrics