Quanzhou Outdoor Brand Absent Outdoor Exhibition Selection Consolidate Basic Rational Development
< p > > a href= "http://sjfzxm.com//business/" > exhibition < /a > is an important platform for brand image and roadshow business mode. It is also a weathervane for the development of the industry.
At this Asian outdoor exhibition, sensitive observers noticed that almost all the outdoor brands in Quanzhou were different from previous exhibitions. This year, the Quanzhou Legion has shrunk dramatically, leaving only CAMKIDS and other individual companies to participate in the exhibition.
< /p >
< p > this is a signal.
After the rapid and extensive development, Quanzhou brand choice has laid a solid foundation and rational development after the channel and brand have taken some advantages.
This is also confirmed from the relevant surveys of this exhibition. The press conference on the same day revealed that the scale of China's outdoor market in 2013 (2013 stores) increased by 12.9% compared with that in 2012, and the total scale reached 38 billion 800 million yuan. In 2013, the outdoor core market reached 15 billion 380 million yuan, which was 16.2% higher than that in 2012.
Compared with previous years, the outdoor industry showed a 20% to 30% growth rate. Last year's overall growth has slowed down, but compared with the last two years, the outdoor sports industry and the leisure apparel industry, this data has been commendable.
< /p >
The Quanzhou brand of < p > a href= "http://sjfzxm.com//business/" > exhibitors < /a > has decreased, but the exhibition has attracted many brands to watch the market.
The outdoor official of Tianlun Tian (Tianlun Tian store) said: "amateur looking at bustle, professional watch the doorway.
For brands, exhibitions tend to be in the forefront of information and fashion trends.
We can also observe suppliers' new products while communicating with some distributors. "
It is reported that Tian Lun Tian outdoor on the opening day of the exhibition, the R & D departments have been organized to the relevant personnel.
< /p >
< p > but industry insiders say that even if there is no a href= "http://sjfzxm.com//business/" > exhibitors < /a >, we will take a look at the international brand display and related activities at the exhibition, and study how the international brand can convey the functional properties of the product to the outdoor enthusiasts. These are all local outdoor brands should learn.
< /p >
- Related reading
Wenzhou'S More Than 30 Shoe-Making Enterprises Unveiled GDS International Shoes Exhibition
|South Korea'S SK Networks'S Three Brands Will Hold A New Autumn And Winter Preview.
|- market research | Clothing Shop Offline Shop Entity Shop Can Only Try Not To Buy.
- Local hotspot | The Development Way Of Economic Benefits And Social Responsibilities Of Zhejiang Textile Machinery
- Women's Shoes | 2013 The Eight Python Shoe Matching With The Full Blast.
- Female house | Retro Bra Shows Women'S Sexy Curves.
- Men's district | Men'S Underwear Makes Men Attractive And Confident.
- Female house | Fashionable Fur Looks For Natural Feeling In Luxury.
- Casual shoes | Dragon Business Casual Shoes Create Chinese Men's Shoes Brand Legend
- Foreign trade information | The Negative Impact Of Weak External Demand On Shantou'S Clothing Exports Will Continue.
- Recommended topics | 2013 Spring And Summer International Leather Shoes Trend Released
- Local hotspot | Five Big Plates To Create Chongqing Clothing 100 Billion Market Blueprint
- Behind The Image Of Shoes And Clothing Enterprises: Upgrading The "War"
- August Look At How The Electricity Supplier To Attract Money.
- Luxury Big Card To "Money" Not To See The Right Thing To Play Crossover
- BELLE Is Going Against The "Sports" Trend To Develop The Sports Brand Market.
- Fake Door Did Not Cause Heavy Damage To The Electricity Supplier Jingdong Shares Rose
- Liu Qiangdong: Deciphering Jingdong'S "Ten Sugarcane Theory"
- Wenzhou'S More Than 30 Shoe-Making Enterprises Unveiled GDS International Shoes Exhibition
- Adidas'S Slow Sales Growth Is Hard To Fulfill This Year'S Profit Target.
- Nike Joined Hands With Kobe To Start The World'S First "Black Mamba" Stadium.
- Fosun International Shares German Apparel Brand Tom Taylor