Africa Accelerates Urbanization, And Luxury Goods Market Is Booming.

< p > < a href= > http://sjfzxm.com/news/index_cj.as > DDT accounting firm < /a > indicates that the economic growth rate in sub Saharan Africa is second only to that in the Asia Pacific region. The luxury market in the region grew rapidly, and its growth rate reached 35% in 2008 -2013. < /p >
RodgerGeorge, head of DDT Africa consumer business, said P, the process of urbanization has made more people feel confident about the future. They also have more money in their pockets to support their ambitions. < /p >
< p > > "we a href=" http://sjfzxm.com/news/index_cj.as "> < /a >, the luxury market in developed countries will recover in the following year, and there is not much debt in emerging economies like sub Saharan Africa. In the long run, luxury goods in the market are very promising. George said. < /p >
< p > South Africa and Nigeria are regarded as the most important emerging markets in the region. The purchasing power of these two countries has been increasing, attracting many international brands' attention. < /p >
P, the famous men's clothing brand, has been custom-made for many Hollywood stars. Jaani opened a store in Lagos, Nigeria last year. It is understood that Jaani also plans to open 3 stores. At the same time, the French clothing brand HugoBoss, Italy famous brand Prada will also set up shop in Lagos. In addition, Armani, Versace, Paul Smith and Longchamp will open their stores in South Africa in November. < /p >
< p > according to the data of British duty-free shops, Nigerians spend the most in many international consumers who buy luxury goods in Britain. In addition to shopping for luxuries in South Africa and other places, consumers in East Africa often buy in Dubai. < /p >
< p > > a , but < /a >, there are also problems in the international luxury brands entering the African market. The area lacks decent shops and high-end shopping malls. In addition, opening a shop in a foreign country will be difficult without the assistance of local partners, so many famous brands have adopted the franchise mode, George pointed out. < /p >
< p > however, South Africa is an exception. There are many large and small shopping malls in its territory, which is the most developed luxury retail market in Africa. Despite the slowdown in South Africa's economic development, South African demand for designer brand clothing is very strong. < /p >