Leather City Anti Season Survey Third Episodes: Sheepskin, Cowhide Or Land?
according to China The news "evening peak" reported that leather and fur are highly seasonal products, mainly concentrated in the autumn and winter season. In the summer, leather cities, big or small, are quite desolate. This is a half year's low season. How can we make money from the opening of the leather city?
In Zhaoyuan, Shandong, if a taxi wants to go shopping in Leather City, it must be clear to the driver that it is the two phase instead of the first phase. Xu Chuanyun, general manager of Zhaoyuan Leather City Co., Ltd. introduced that the first phase had been used for other purposes instead of leather business.
Xu Chuanyun: now the first phase of the project is cancelled, and it can not be said to be invalid. The thing is that we start other markets, and we do not need to do the leather business in that building.
Zhaoyuan The city of leather The two phase is a provincial key project in Shandong. The main building of the leather city is four stories, with a total of 188 thousand square meters. It's not easy to walk around and turn around. This is only part of the leather city of Zhaoyuan. Zhaoyuan leather city has a total construction area of 320 thousand square meters. Besides the leather city which manages fur, leather clothing and bags, it also has over five star hotels, commercial blocks and so on.
Xu Chuanyun: our two phase is equipped with five star hotels, a star hotel apartment, otherwise we will also have business hotels, catering and catering street, there will be some leisure and entertainment facilities, including our east auxiliary building, we have an independent luggage city and gold jewelry jewelry market.
Zhaoyuan leather city is not the leather and fur business, rather than the real estate business. Xu Chuanyun said, they are doing commercial real estate:
Xu Chuanyun: our group itself is a real estate development company. From 07 to 08 years, it began to transform into commercial real estate. Leather city should be a project of our commercial real estate after transformation. We are building a concept of commercial complex, which is mainly used to serve these people who are shopping in Leather City, and of course will take into account other functions.
Zhaoyuan leather city's main product is fur, but half a year's off-season, at this time most of the leather city closed business. Can Xu Chuanyun make money for such a long time? For this, he admitted that although Leather City, it is not for them to make money by leather city itself.
Xu Chuanyun: in our own case, the management of leather city is not a fast forward business. In itself, the gains of our interests are not in the market itself. There may be some extensions. For example, the property around our market, including the business matching that I have told you, may be our profit point.
Looks like Selling leather But the essence is real estate. Tian Yingshen, deputy general manager of Xinji International Leather City, has been engaged in leather industry since 1986.
Xu Chuanyun: mainly rely on the collection of rent, in addition to collecting rent, for example, I have more than 10 billion a year, then 1.2 billion, then profit 20 million, leather city is mainly because of its own is a business, it does not commercial real estate business, is to rely on rental venues to make profits.
So is this the business of cowhide or sheepskin, or is it going to land? Is the leather city everywhere taking the place of leather city? For this reason, Ren Youfa, chairman of Haining China leather city stock company, said that the local government is willing to invest in such projects, and the leather city has some choice and the price is also favorable. To Haining Leather City, at present, it does not exceed 1 million of the price per mu in the provincial capital city.
There is no law: when we go to a new business district, we will bring a lot of economy to the region and solve the employment of thousands of people. So many salesmen will also pay a lot of taxes to the local government. So the local area is more like, so every place to our resources are still more favorable.
Take Leather City as the core to do commercial real estate, and do the matching calculation is not a horse racing enclosure? Tian Yingshen, deputy general manager of Xinji Leather City, thinks that the cost of enclosure is large, and no leather city is only for enclosure. The chairman of the China leather city stock company in Haining seems to be in charge of law. Cities at all levels are engaged in leather cities. Many of them are speculative in nature and are engaged in commercial real estate.
On the one hand, leather cities were built in many places, and many leather cities collapsed quickly on the other side. At the beginning of this year, the world trade center of Beijing international leather city began to run out of business. The leather city of Beijing opened in the autumn of last year. According to the merchant's view, it was also popular at the beginning. But soon the business will fail. The leather city says to merchants that they will not make money and stop doing so. They must terminate the contract ahead of time.
Merchant: you say you need to do an activity in a shopping mall, you need to advertise, you need to invest. You said you didn't throw in anything, you wanted to cheat the class, didn't you? We don't match Jimei. What I do is your leather city shop, right? Although you leather city is rented in Jimei, I have nothing to do with Jimei, I do not owe Jimei money.
The leather city is bustling with doors, but it is not the only one that eventually closes up. The chairman of the China Leather City company in Haining has no doubt that the leather cities have been going all over the city overnight.
Most of them are speculative, or aim to sell houses and sell commercial real estate. Some use resources from local governments.
This year, for example, after 10 years of rapid development, leather city has more and more capital flowing into the industry, so that raw material prices this year dropped by more than half. Ren said that leather city is experiencing shuffling. He expects leather city to pour more this year.
Ren has the law: last year, a group of dead, will die more this year, the rest will not be too much. One is the purpose is not pure, not to do the market, is to make such a pretext, sell the house, money back, regardless of the other, and one is that I did not succeed in other markets, I think you have done very successfully, I will do this, can not do it.
In Haining and Xinji's Leather City executives, it seems that only if they focus on creating leather fur professional platforms will they stay and grow. In the future, there is no doubt that we have confidence in the form of leather city. At the same time, we also propose that we should adapt to the new form and embrace the Internet.
Ren has the law: three years later, the remaining 5% of e-commerce, and 5% are street stores, and 5% is OEM, and 85% is going to take the main line of such a leather market. This commodity is different from other commodities. Other commodities are difficult to go in the development of e-commerce. We will go on so healthy because we are factory stores, and the factory comes out with 1000 yuan of clothing, and he sells one thousand two or three.
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