After Shanghai World Port Is One Year Old: Moon Star Group Wants To Ramp Start.

< p > this is the "three step" strategy proposed by Ding Zuohong, the head of moon star group, for his Shanghai global port.

"The average daily traffic volume is about 6-10 000, the rest days are about 200 thousand, and the full rate is 95%."

The world wide port, which is already one year old, has clearly made the first big step.

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< p > he likened himself to a senior driver with a manual car driver's license. In an interview with reporters, he said he was about to upgrade gears to lead the world port "ramp start".

Obviously, he cleverly compares the upgrading of business with driving.

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The difficulty of driving the manual gear of P is "ramp start". What about the 500 thousand square meter Shanghai global port? < /p >

The world wide port with a distinctive architectural style, P, has a long 265 metre straight "Han Han Po". It can drive straight from the ground to the five level of Roof garden, and can go straight back to the ground.

Is it a coincidence or a coincidence of years ago?

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< p > < strong > inverse law < /strong > < /p >

In July, a month ago, the P group opened its doors to the global port.

High temperature and scorching sun, at this time, such a large volume of commercial shopping centers, many business people called "do not understand".

The world wide port, which is only one year old, is born in doubt.

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< p > "don't understand" does not mean that you can't succeed. There are two consequences of not taking the unusual path: to enter a blind alley or to find a new continent.

Ding Zuohong's "inverse law" presents the latter result: opening 500 thousand days in three days.

This data obviously makes some practitioners who believe in inertial thinking produce psychological changes.

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< p > "high temperature season is a low season for business, and there are few new shops. Therefore, the efficiency of opening information is more smooth and the rate of arrival is even higher."

"The global port combines commerce, culture, entertainment and invitation. A large volume of buildings can fully support multi format layout. This is a distinctive shopping center. It can be seen, has great scenery and has something to buy.

Consumers who avoid the hot summer sun can make use of the seamless connection between the global port and the three subway lines, so that they can easily see the film quickly.

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"P," said Ding Hong.

It seems that the inverse law of Ding is not profound.

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< p > > Ding Ting Hong has given birth to the "one year old pcript": the average daily traffic volume is about 6-10 000, the rest days are about 200 thousand, and the national holidays are about 800 thousand.

The full shop rate is about 95%, and the average daily traffic volume is more than 10 thousand vehicles, < /p >.

< p > < strong > growing pains < /strong > /p >

< p > Shanghai, capital of Commerce.

As a new army or a dark horse, the global port is hard to imagine.

Why is there such a brilliant pcript? < /p >

< p > "many people believe that Yue Xing group is an enterprise that produces household goods. In fact, Yue Xing group has been a commercial company for 26 years.

The essence of shopping centers is business, not real estate.

The commercial logic is the same regardless of which commodity it operates.

"Moon star is no stranger to the various formats that the shopping center needs to drop."

For the control of the shopping center, Ding is very confident.

It seems that he does not accept "cross boundary theory".

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Less than P, but in the face of the world's first year old port, Lao Ding was somewhat annoyed.

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On the one hand, the flow of people has been vigorous, on the other hand, the service strength has not been able to keep up; on the one hand, the experience shops are full of bursting; on the one hand, the online families are eating the goods "tuckel" is hard to find; on the one hand, the parents experience queuing and waiting; on the one hand, the new parent child businesses are also hard to get; on the one hand, some businessmen are full of customers; on the one hand, some business families can be rodbirds; on the one hand, some traditional luxury goods businesses haven't been settled yet; on the one hand, the super crocodiles of the United States, Japan and other commercial and entertainment industries frequently come to discuss cooperation.

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< p > Ding Ding Hong set off a list of contradictory points by his fingers. He was a little excited.

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< p > "I have a three year plan before opening the business. It starts in one year, goes uphill for two years, and steps three years."

Now I'm going to go up the slope plan. "

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"P >" has done a good basic job since its opening, < a href= "http:// www.91se91.com/news/index_c.asp" > management level < /a >, but there is still a long way to go with the target requirement of the two year old global port.

Lao Ding said, "the road behind is more difficult, but it has confidence to go well."

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< p > < strong > Ding's theory < /strong > < /p >

< p a > for "a href=" http:// "www.91se91.com/news/index_c.asp" > shopping center < /a >, for shopping mall such as universal port, such as big Mac shopping center, especially for those who are ambitious and somewhat perfectionist, the entrance to the uphill area should be considered.

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< p > "design household products need to conform to the principles of human body function. Shopping centers should be consistent with human experience."

"Humanity experience" is not invented by Ding, but I have not yet verified it.

The following paragraphs of Lao Ting should be regarded as the Ding's annotation of this experiential study: < /p >

< p > "business is the essence of service, consumers to shopping centers, the first experience is not shopping, but services, including the creation of hardware environment services, including service personnel interaction services.

Experience service is the first priority in the global port. "

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"P" service needs to be pposition experience, the operators change into consumers, all problems can be solved.

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< p > "service must have the concept of time and space. In the Internet age, especially when the mobile terminal becomes a new portal, the content and mode of service must match.

As for APP or O2O, this is not important. The core is the idea of leading the service, and the service should use new tools. "

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< p > "business model is valuable, but not necessarily universal.

What is more valuable is to design the format mix and commodity line according to the right place and the right time, and every influential shopping center should be the only one.

The accumulation and analysis of big data from the global port in the past year can support this design.

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< p > "to do the shopping center with uniqueness, operators should take good care of both ends and enrich the two ends, one end is suppliers, one end is the buyers experiencer, and the operators only play the role of" two hands and a line ", but how to lead, lead and learn from others.

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"P", "universal port" to achieve Ding's ramp start, seems to have many points and many points.

Compared with the vision of the "three becoming" of the global port, it is "pressure mountain": "the global port should become the best shopping center from the largest shopping center in the central city, and become a 100 year old shop in China and become an international famous store".

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Below P, the compatibility with upgrading gears must be the survival of the fittest.

With this problem solved, Lao Ding can not relax at the moment.

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< p > < strong > > towards ramp < /strong > /p >

The upgrading of P port is the top priority in the agenda.

Because he once served as the leader of Shanghai's main leaders and ministries and bureaus, and stood in front of the 900 guests at the opening night of the "global port sailing night": "the world port is my first born daughter and is still very young, but I will do everything I can to make her go to youth and perfection."

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It is not easy to achieve the goal of "P".

The reporter raised questions, which further opened the old man's speech box: < /p >

< p > > "a href=" http:// "www.91se91.com/news/index_c.asp >" global port < /a > upgrade shift work, I personally catch! "This is Lao Ding's first sentence.

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"P", "Yue Xing group" has set up a special operation team of global port operation and upgrading.

In the past few years, the group has accumulated many business operators, and the other part will also recruit leading elites from the industry.

The combination of internal and external integration, new and old, especially the injection of fresh blood, is easier to find problems, easy to think, inspire and create. It can also examine the ramps ahead from multiple dimensions and perspectives, so that human experience can be accurately dropped.

More importantly, we have to see how the future steps are crossed. This is coherent action.

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< p > "this team is my one year old gift to my daughter."

Old Ding did not forget his silence.

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"P", "upgrading the team, making solid services, matching the landscape, delivering experience and selling goods, the global port should be as convenient and warm as home."

Old Ding seems to have a good idea of how to go uphill.

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P? Do you want to do your home? The reporter finally raised a cross-border topic beyond the global port.

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P's answer is somewhat unexpected: "the traditional magic weapon of moon star is home, the global port is a new member, but the global port has already had new sisters in Changzhou, Suzhou, Xuzhou, Shenyang and Xinjiang.

"Moon star never abandons its old business and expands its new industry at full speed."

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