Chengdu Shopping Center Stands At The Crossroads.

< p > according to the survey report of World Bank Consultation Service Co, Chengdu ranked the top 1 million 66 thousand in the top 10 of the newly completed shopping center last year.

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Under the background of the pformation of the electricity supplier and the a href= "http:// www.91se91.com/news/index_c.asp" > department store "/a", will the development speed of Chengdu shopping center exceed the carrying capacity of the consumer? Will the p be faced with the problem of partial oversupply and excessive competition?

< p > < strong > > "shopping" out of shopping center < /strong > /p >

< p > even in the discount season, the about 100000 square meter Suning living square is still somewhat deserted in the west of Tianfu road.

Every weekend, the shopping mall is full of cool air, but consumers do not enjoy it in twos and threes.

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< p > in Chengdu, most shopping centers are usually left behind after a few months of business.

"This is the first time in 2011 and the introduction of" City outlets "in April this year, but it didn't last long.

A businessman who was admitted to Suning Life Plaza admitted that the days were already very bad and he did not know how long it would last.

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Less than P, it is even more noticeable that in the intersection of Tianfu Avenue and beltway, with the largest single building in Asia, the global center after a great deal of popularity has been saved. Will the operation be better? < /p >

On the morning of July 11th P, reporters at Lotte general store in the global center saw that the number of consumers was not as large as that of salesmen. Many salesmen who had nothing to do were simply playing with their mobile phones.

"There are usually fewer people here than usual."

A salesperson told reporters.

Another salesperson beside her added: "although many people come to the weekend, most of them are busy watching, and really buy very little."

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Unlike P, the restaurant on the 4 floor of the global center is very popular.

It hasn't arrived at noon yet. Many restaurants are already crowded, and the delicious mouths are lined up.

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< p > in Chengdu, in the past, shopping, catering and entertainment were arranged according to 5:2:3, and the "golden ratio" of this shopping center format was being broken. Instead, it was the consumption mode of shopping, dining and leisure 1:1:1 co starring.

"More than 80% of the shopping malls in Chengdu mainly rely on catering to increase their popularity. Not only new business entities choose to focus on catering, but also boost their popularity. Many old shopping malls also break through development bottlenecks with catering."

One industry insider attributed the change to the fierce competition in Chengdu shopping center and joked: "Chengdu's shopping center is not sold, but eaten."

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< p > < strong > "adolescent" trouble < /strong > < /p >

< p > reporters visited the "a href=" http:// "www.91se91.com/news/index_c.asp" shopping mall near the Tianfu Avenue, and found that the low flow of people and insufficient consumption were the common predicaments faced by the new shopping centers.

According to statistics from the British Lai Fang real estate brokerage company, the vacancy rate of the second tier shopping centers in China increased from 10.2% last year to 10.5%, and Chengdu's vacancy rate is only 16.2% after Shenyang, far exceeding the 6% warning line.

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Compared with the P, the shopping center in Chengdu is 3 million 200 thousand square meters in size, ranking second in the world, second only to Shanghai, which is 20 times the area of shopping mall in Paris.

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< p > but many people in the industry believe that this is a normal development situation.

Sun Qiang, senior manager of RET Rui Yide, believes that the high vacancy rate and high volume of work in the Chengdu market is the inevitable link for the rapid development of shopping centers, which is called "adolescent performance".

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< p > "as long as time goes by, the volume of development slows down, and enough new brands to fill shopping centers, we can gradually reduce the vacancy rate."

Sun Qiang said.

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< p > actually, before 2005, there were very few shopping centers in Chengdu.

After the about 1000000 square meter shopping center was added last year, the urban complex built in Chengdu exceeded 15 million square meters, which is equivalent to 1 square meters of urban complex area per person, and still below the international standard of 1.2 square meters.

"At first glance, the number of shopping centers in Chengdu seems to be excessive, but this is a catch up after a long period of weakness. There is still a gap between Beijing and Shanghai and other international metropolises."

One industry insider said.

"The situation of Chengdu's centralized supply and intensive market in the past two years is similar to that of the developers. The government stipulates that the construction of the shopping center must be completed in a specified time."

These people believe that the large population base in Chengdu, and the Western business center are being built, the consumption crowd will continue to expand, and the demand for shopping will also increase. The new supply of shopping centers will gradually be digested.

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< p > < strong > the choice of crossroads < /strong > < /p >

< p > report shows that in 2014 1-5 months, < a href= "http:// www.91se91.com/news/index_c.asp" > Chengdu < /a > the total retail sales of consumer goods reached 170 billion 300 million yuan, an increase of 12.9% over the same period last year, and the growth rate was 0.7 percentage points higher than that of the same period last year.

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< p > although most people are optimistic about shopping centers in Chengdu, some people are beginning to worry about whether the slow growth of consumption capacity can support the rapidly expanding shopping centers. Will Chengdu repeat the mistakes of shopping centers in Beijing, Shanghai and Guangzhou?

Peng Fangqi, deputy director of the research department of West China, believes that precise positioning will be a survival strategy for future shopping centers.

She said, "this is a question of quality and choice. Whether the shopping center can survive depends on its quality."

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Ran Lichun, President of Sichuan provincial Chain Commerce Association, agrees with Peng Fangqi's view. P

He believes that a shopping center must have the eyesight of location, the strength of funds, the ability to integrate businesses and the endurance of cultivating business circles, so as to gather popularity.

Taking Chengdu's IFS international financial center, which opened in January this year, for example, the shopping center has introduced more than 300 international brands to make up some of the international first-line brand flagship stores that are missing from the luxury market in Chengdu. It has provided a luxury shopping center for Chengdu luxury consumers with a complete and convenient high-end shopping center.

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< p > at present, the shopping center must deal with another strong opponent, electric business, in addition to dealing closely with colleagues.

Ran Chun believes that no matter how the development of information age, but consumers always have to go to a coffee shop to drink a cup of coffee, and friends in restaurants, these are all electricity providers can not be achieved.

"The electricity supplier is absolutely impossible to replace the shopping center, but shunting part of consumers is inevitable."

He suggested that shopping centres should work hard on their personalized service and do well in thematic services of shopping centres to attract consumers.

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The shopping mall in Chengdu seems to be standing at the crossroads, and the direction of choice is correct, leaving the space for P to expand.

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