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    Beijing's Online Retail Sales Grew By 53%

    2014/8/3 18:00:00 34

    BeijingOnline Retail SalesConsumption

       Online retailing Increase by 53%


    More than half of the year, the online shopping lady, the total number of online shopping bills in July this year totaled nearly 40 thousand yuan, basically spent about 5000 yuan per month in online shopping.


    Besides buying women, they never buy enough clothes. shoes Cosmetics, this year, Ms. Bei found that buying delicious food all over the world on the Internet is a good way to achieve "China on the tongue". "Sichuan's mulberry juice, Shanghai Gorgon cake, head cake, Yunnan's Gleditsia, peach glue, dates and raisins from Xinjiang, also bought the big fish heads of the Qiandao Lake. Now they are ordered to catch fish. Then they are frozen at low temperature and sent to the foam box or cool, so great."


    The online shopping force like Ms. Bei has been growing rapidly in recent years. According to the statistics of Municipal Bureau of statistics, in the first half of the year, the wholesale and retail enterprises above Designated Size achieved retail sales of 58 billion 100 million yuan, an increase of 53% over the previous year, accounting for 13.6% of the total retail sales of social consumer goods in Beijing, 2.5 percentage points more than in 2013, and a 5.1 percentage point increase in the city's retail sales, which is the main driving force for the growth of Beijing's retail sales. In the first half of this year, urban households bought 335 yuan of goods or services through the Internet, an increase of 76.3% over the same period last year.


    It is noteworthy that the time-honored brand companies are also actively exploring online sales. Online retailing The "sales radius" of the old brand has been expanded. In the first half of the year, online retail sales increased by 91.4% over the same period, and the growth rate was 92 percentage points higher than that under the net.


       Lower consumption per capita in high-end hotels


    During the peak season of tourism, the four star and five star hotels in this city are no longer available for a single room.


    When online retail has become the main driving force for the growth of retail sales, the per capita consumption of the five star hotels is decreasing. According to the statistics of the Municipal Bureau of statistics, in the first half of the year, the per capita consumption of the five star hotels decreased by 3.5%, and the four star hotels decreased by 10.8%.


    According to the insiders, the consumption of "four-star" or five star hotels is closely related to the "eight regulations" issued by the central government. "Eight regulations" immediately suppressed the three consumption of the hotel industry.


    The responsible person of the Beijing Municipal Development and Reform Commission said that under the circumstances of the traditional consumption hotspots and the small scale of new consumption, the city actively innovates the policy mechanism, optimizes the consumption environment, cultivates new consumption points, and promotes the gradual increase of consumption scale. For example, actively promoting information consumption, information consumption has increased rapidly in the first half of the year, and the retail sales of communications equipment retail enterprises above the quota level have increased by 59.7%, and the operating income of software and information service industry has increased by 12%. Among them, millet mobile phone sales in the first half of 26 million units, an increase of 271% over the previous two years, the total sales volume.


       Consumption of tourism and entertainment increased rapidly.


    Fangshan's long ditch "waterfront flower field", "Han flower village", "Miaofeng Mountain's Rose Valley", Miaofeng Mountain's Rose Valley, Shunyi's dancing color hill, Huairou's full rhyme soup River, Pinggu's nine Li mountain peach blossom Valley, Yanqing's Four Seasons flower sea and Bai Li Gallery...... The residents in the urban area of Beijing will be able to come to the suburbs to build a beautiful, fully equipped and unique gully landscape at weekends.


    According to the statistics of Beijing Municipal Bureau of statistics, over the first half of this year, there were more than 15 million sightseeing parks and folklore tours in the city, with a total income of 1 billion 480 million yuan. Among them, the reception of folk tourism reached 8 million 175 thousand, an increase of 5.6% over the same period last year, with a total revenue of 480 million yuan, an increase of 10%. "Landscape agriculture is constantly emerging, and the function of urban agriculture is constantly improving." The head of the Municipal Bureau of Statistics said.


    Corresponding statistics show that in the first half of this year, the per capita service consumption expenditure of urban residents in Beijing was 4283 yuan, up 10.9% over the same period last year, which is 3.3 percentage points higher than that of per capita commodity consumption expenditure. The responsible person of the Municipal Bureau of Statistics said that the service consumption of urban residents has maintained a relatively fast growth trend, mainly because of the increasingly rich activities such as leisure and tourism, cultural and entertainment activities of the residents, and the two is that the consumption demand of residents' related services such as residence and household chores continues to grow.


    Data show that in the first half of the year, the expenditure of group tours, sightseeing tours, family services and Cosmetology expenses per capita of urban residents in Beijing increased by 25.3%, 55%, 44.4% and 39.5% respectively. This shows that the consumption growth point of urban residents is gradually turning to culture, entertainment, information and family services.

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