Hundreds Of Merchants Signed Into Heyuan'S Kennedy Shopping Centre.

Last Friday, on Friday, the p a www.91se91.com/news/index_c.asp "http://" www.91se91.com/news/index_c.asp "Heyuan" /a "Yue Wang Boulevard" and "Yongkang Avenue" at the intersection of the Jian shopping mall (JJMALL) held investment promotion appointments, hundreds of businesses signed up, officially announced the arrival of the era of the shopping center.

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< p > < a href= "http:// www.91se91.com/news/index_c.asp > > Guangdong /a > Jian Yuan Industrial Group Co., Ltd., President of the Tianhe City, Yu Lai, said that the shopping centers in the first and second tier cities are generally excessive, and the development trend of the future shopping centers is in the three or four line cities.

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< p > Jian a href= "http://? www.91se91.com/news/index_c.asp" > shopping center < /a > is the first shopping center project in Heyuan built by Guangdong Jian Ji group to invest 1 billion 500 million yuan.

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< p > as a super regional shopping center which integrates shopping, dining, leisure, entertainment, tourism, social interaction and culture, the Kenji shopping center also has supporting resources such as the peach blossom jellyfish Grand Theatre, Yue Wang square, Yue Wang street, convention and Exhibition Center, Heyuan Petronas Twin Towers, Jian Ji Mansion and City mansion. It will provide consumers with one-stop consumption demand and fill the gap of Heyuan business market.

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< p > it is understood that the recent official opening of the rainbow convenience store "micro Oh" about 100 square meters, unlike other convenience stores, in addition to the display of goods in stores, the store also set up online shopping area, customers can use the tablet PC shopping, you can also sweep the two-dimensional code to buy posters on the goods.

In addition, there are also dining areas and free wifi.

According to the positioning of "micro wow", the convenience store, relying on the existing commodity supply chain and community retail operation experience, will serve as a wise housekeeper for the last mile service station and home life of the residents living online and offline, and build it into a line purchase order point of the rainbow line business, forming a O2O closed loop.

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< p > reporters learned that in 2013, Tianhong mall put forward the development strategy of all channels and formats, integrating online and offline resources, and creating O2O business models to enable consumers to localize consumption and experience. The "Rainbow store" opened last October is also part of its layout.

Prior to this, Gao Shulin, general manager of Tianhong shopping malls, revealed in 2013 annual performance briefing that Tianhong will first develop a direct convenience store and start the development alliance plan.

Logistics distribution will rely on the existing distribution system, build and integrate the business requirements of convenience stores, and make dynamic planning and construction according to the development of business.

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< p > in fact, there is a precedent for traditional department store convenience stores. The most typical example is Huarun's VanGo under Wan Jia banner, which opened several chain stores in the original area of Shenzhen.

Why do the traditional department stores have convenient stores? Many people in the industry agree that the department stores are having a hard time and the declining sales volume is the most fundamental reason.

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< p > "the rapid development of electricity providers has gradually penetrated into traditional department stores. It is an indisputable fact that sales volume of Chinese department stores has been declining in recent years."

In the observation of Xu Feng, director of the National Research Center of the United States alliance, the electricity supplier has seriously diverted the consumer groups, and the factors such as rents and operating costs have seriously dampened the profit level of the department stores.

Against this background, the department store industry has been seeking frequent pformation and developing new product lines. Previous online shopping centers, high-end boutique supermarkets, shopping centers and other formats have never been let go, trying to find new profit points.

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