Tianjin's Major Shopping Centers Adjust Brand Density

Tianjin Corporation held the 2014 half year press conference. Mr. Gao Ju, general manager of Tianjin and Shandong, summed up the development and future trend of the real estate market in Tianjin in the first half of 2014.

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< p > in the second quarter of 2014, there was no new supply of grade a rental office buildings in Tianjin, and the total stock of Grade A office buildings in the city remained at 810650 square meters.

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< p > this quarter, the rental market of Grade A office buildings is active. Many enterprises have pulled up the whole layer of leasing cases, and the net absorption of quality office buildings in the city has reached 13851 square meters, which has increased significantly compared with the previous quarter.

These leasing activities often occur in new office buildings which are newly entered. First, compared with earlier projects, new projects have more vacant areas and are more flexible for large customers to choose. Two, new buildings are more advanced in hardware specifications, and are favored by large business customers, especially in financial, real estate, consulting and other industries. These customers pay more attention to the comfort and corporate image of office space.

The increase in intake has reduced the vacancy rate of Grade A offices in the city to 14.27%, down by 1.71 percentage points.

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< p > this quarter, the rental of Grade A office buildings in Tianjin is 124.23 yuan (19.88 US dollars) per square meter per month, or 4.14 yuan per square meter per day (0.66 US dollars), a slight decrease of 0.75% in the previous quarter.

The increase in the amount of absorption did not bring the rent up. The main reason is that as some quality projects are about to be put into use and the potential customers have begun to store water, the mentality of the original owners has begun to change, lowering the rent expectation and reducing the actual rent by giving a certain rent free period.

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"P," Tianjin and Shandong general manager, Gao Ju, said: "the quality buildings in Tianjin's core business circle are still relatively short. Therefore, once the quality property is entering the market in the future, it is expected that a considerable number of enterprises will be released to release the accumulated office improvement and expansion needs."

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< p > fast fashion, designer tide brand in Tianjin, active layout, the main shopping center brand adjustment strength increased < /p >

< p > 2014 1-5 months, < a href= "http:// www.91se91.com/news/index_c.asp" > Tianjin < /a > the total retail sales of social consumer goods reached 186 billion 961 million yuan (29 billion 914 million US dollars), an increase of 4.3% over the same period last year. This growth rate dropped 8.9 percentage points from the same period last year, mainly due to the restriction of car purchase policy, high-end consumption and the reduction of group consumption.

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< p > China's first < a href= "http:// www.91se91.com/news/index_c.asp" > designer /a /a fashion life concept store DB.GROUP is located in Tianjin ocean future square. The most prominent feature of this designer brand integration store is originality, design and individuality, and is creating a brand new shopping experience.

At present, the location and expansion of the personalized fashion tide brand is more selective, and it also prefers the layout of the shopping center which is superior to popularity, passenger flow and format richness.

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During the P season, the major shopping centers generally increased the intensity of brand adjustment.

Among them, poorly managed projects try to attract customers by increasing the proportion of catering, children entertainment and other formats, while well run projects gradually remove some non mainstream brands with low sales volume, and focus on introducing fashionable fashion cards that cater to young people in order to raise the price of single customers and maximize the increase in rental income.

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< p > > a href= "http:// www.91se91.com/news/index_c.asp" > GAO Ju < /a > said: "this year, the high quality commercial projects such as Hang Lung square, Century City Hall and so on will be opened one after another. It is expected to bring new brand names to Tianjin, the market will bring new vitality, and the consumer market is expected to be hot."

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< p > the spread of the wait-and-see sentiment in the housing market, the tightening of credit is not loose now, and the excessive supply pressure of pre supply appears < /p >.

< p > April 2014, Tianjin announced that since May 31st, foreign provinces and municipalities have stopped buying blue houses by investing in commercial housing, investing in enterprises and attracting talents, and the blue ink registration policy has been implemented in Tianjin for nearly 20 years.

The cancellation of blue printing led directly to the policy of landing in late April to May.

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< p > March 2014 to May, only six districts and Binhai New Area increased 1 million 284 thousand and 200 square meters of approved pre-sale area, an increase of 43.32%.

In addition to seasonal push ups, the supply rise during this period does not exclude the fact that a small number of main blue ink developers occupy the last factor of the policy.

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< p > paction price, from March 2014 to May, the average price of the six districts and Binhai New Area was 13758 yuan (2201 US dollars) per square meter, which decreased by 0.50% compared with the previous quarter, showing a trend of volume rise and fall, reflecting the prudent attitude of the development enterprises.

Among them, the average price of the six districts in the city reached 21626 yuan (3460 US dollars) per square meter, up 5.22% over the previous quarter, and the average price of the Binhai New Area reached 9345 yuan (1495 US dollars) per square meter, a decrease of 2.47% over the previous quarter.

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< p > in the first half of 2014, the residential market in the whole country was affected by the inflection point of the property market and the negative impact of the crash. Buyers were not optimistic about the market, and the sentiment was strong.

As far as Tianjin is concerned, after the withdrawal of blue ink, the favorable policies such as restriction and deregulation, integration of Beijing, Tianjin and Hebei have not yet landed, and the credit policy is still tightening, which has aggravated the wait-and-see sentiment of the market.

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< p > GAO Ju thinks: "in the second half of the year, it is unlikely that housing prices will be reduced in Tianjin, urban areas and suburban areas where the demand is mainly in the second half of the year. However, due to the considerable number of Housing enterprises in the early stage, the market pressure should not be underestimated. The pressure on outskirts and districts is more pronounced."

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