Low Cost Sunscreen Clothing: Add Inferior Sunscreen Additives Or No Additives.

Many consumers spend hundreds of dollars to buy a set of sunscreen clothes, but often find that the products are coarse and lack of parameters. After the actual use, not only the effect of sunscreen is greatly reduced, but also there is no way to carry out after-sale complaints. In twenty-first Century, when the economic report reporters visited the production and marketing channels of sunscreen clothing in the middle of July, it was found that the sunscreen clothing sold on the market was almost half of the qualified people.

In a sunwear clothing storage center in Shanghai suburb, the twenty-first Century economic report reporter met Mr. Zhou, the head of a small sunscreen clothing company. He told the business reporter in twenty-first Century: "the clothing of the textile itself has some slight sunscreen effect, but now the high efficiency sunscreen effect is not much different from that of ordinary clothes."

"Itself" Sunscreen clothes The biggest difference from ordinary textile technology is the addition of sunscreen AIDS in the fabric. These ingredients block the ultraviolet rays in the sunlight. At present, quite a few sunscreens are sold in the market, which are inferior sunscreen AIDS, or even without sunscreen AIDS. After all, the psychological role of consumers is easy because of the placebo effect, and they feel that wearing sunscreen suits is really a lot better. Mr. Zhou said.

　　 Low cost sunscreen trap

Mr. Zhou's sunscreen clothing business has been booming since 2010. In many universities, residential areas and outdoor amusement parks, sunscreen clothing with its brand name can be seen. From the start of the June high temperature season to the end of 9, sunscreen clothes are not selling well.

Besides solid bulk sales, there are also Mr. Sun and its distributors' sunscreen clothing business on Taobao B2C website. "Basically, young women are the main buyers of sunscreen clothing. This group is the main force of online shopping in China. There is no reason not to open up new channels. Sales of online sunscreen clothing are considerable now. "

But in his view, regardless of the current sunscreen clothing. Price How huge the difference is, at least half of the products have varying degrees of problems. The sunscreen effect is unworthy of the name. Last summer, the Shanghai Consumer Protection Commission launched a spot check on the sunscreen clothes sold on the market. The results showed that: "the rate of sunscreen clothing sold by the market is only 3.13%."

　　 Shanghai The consumer protection committee revealed that the 32 samples from dozens of yuan to 500 yuan in the spot check samples showed different ways to express or hint that they had anti ultraviolet or sunscreen functions. However, the actual situation is worrisome. Only 1 of them meet the requirements of the national standard. The products emphasize the special effects of "anti ultraviolet, strong ultraviolet isolation", "anti sun", "comprehensive UV protection technology, effective filtration of sunlight, and provide perfect protection for the skin" and so on.

The reporter entered Mr. Zhou's sunscreen clothing storage center with the intention of joining his agent. According to the different product specifications, design and SPF, sunscreen clothing was classified into a warehouse which is not commodious, waiting to be sold to all parts of the city.

Mr. Zhou told the twenty-first Century economic report that sunscreen clothing is also a relatively new concept in big cities, and the demand in the three or four line cities is obviously weak. Even in the second tier cities, there are no one or two authoritative brands, so sundry clothes of various brands have relatively relaxed living environment, and sales are stable.

"A lot of businessmen doing casual wear business are beginning to play the idea of sunscreen clothes, and those producers with small workshop resources are also beginning to receive more and more OEM business with sunscreen clothing." Mr. Zhou bluntly said, "sunscreen clothing itself is not too complicated in production technology, and the price is low, but the price can be adjusted by itself, so all kinds of small factories produce a lot."

Reporters saw in their warehouses, many kinds of candy color, ultra perspective sunscreen clothes the most inventory, such products are also popular sales now. "The styles that young girls welcome on the market are usually between 100~300 yuan, and the actual cost is only tens of yuan or even lower. If we want higher profit returns, we can easily get" less weight "on fabric selection and sunscreen auxiliaries.

Earlier, some experts in the industry reminded the public that sunscreen clothing with a thin fabric must be added with anti ultraviolet coating if they want to achieve sunscreen effect. The UV resistant additives contained in this kind of processing coating are usually expensive and far from the price of 100 yuan or so. Therefore, it is possible to estimate that many "cottage" skin fabrics are almost impossible to use UV resistant additives.

However, this does not seem to affect the sales of many sunscreen clothes to publicized the effect of sunscreen.

As a matter of fact, although there is no direct regulation for sunscreen clothing in our country at present, since January 2010, China's implementation of the new national recommended standard "textile UV protection performance evaluation" (GB/T 18830-2009), has a guiding rule for textile anti UV.

"Only when the UPF of the product is greater than 40 and the UVA transmittance is less than 5% can it be called" anti ultraviolet product ". Among them, UPF is the "ultraviolet protection coefficient", which refers to the ratio of the average ultraviolet radiation calculated from the skin without protection to the average effect of ultraviolet radiation calculated by the skin when the fabric is protected. In addition, the standard also emphasizes that anti ultraviolet products should be labeled on the label in 3 aspects: the standard number is GB/T 18830-2009; when 40< UPF is less than 50, it is marked as "UPF40+"; when UPF>50, it is labeled "UPF50+"; when used for a long time and under tensile or humid conditions, the protective performance of the product may be reduced.

　　 Fabric sensitization who passed?

Mr. Zhou, who is only responsible for sales and logistics, has 3 suppliers of production technology in the Jiangsu and Zhejiang provinces. The production environment of the workshop has been whitewashed through the flow of links. The products that finally arrive in the hands of consumers have completely failed to see the original appearance and become bright and unusual.

One of the production shops is located in Wenzhou, the garment production center of Zhejiang. After the introduction of Mr. Zhou, the economic report reporters and producers repeatedly negotiated in twenty-first Century. The other side still declined the request of the visit on the grounds of "keeping the wind tight" for external secrecy, showing the prudence of its industrial chain. However, in twenty-first Century, the economic report reporters met Xiaowen, the sales liaison officer of the factory, who was not far away from the Wenzhou factory.

Xiaowen said that after the delivery of each piece of goods, the factory will carry out the improvement according to the characteristics of the latest products. After the deduction of the smart products, these products will become the publicity highlights of "high permeability", "no poison and no smell" and "easy to clean". "But the quality of real fabrics and the effect of sunscreen are rarely noticed. Because sunscreen clothing basically plays the role of protection, and rarely wears people out, so businesses basically have no fear.

　　 Is it really safe to exaggerate the sunscreen clothes?

In some of Taobao's pre sales sunscreen shops, when asked about the textile texture of such products, the usual reply is polyester or polyester. And some small and medium-sized shop owners, and even it is difficult to answer the principle, but repeatedly stressed that "definitely sunscreen, buy a lot of people".

At present, the sun protection clothing on the market is mainly made of polyester fiber and polyester fiber. The two are officially certified to have certain UV protection properties. The fabrics produced are lightweight fabrics, and the final sunscreen clothing is lighter and more popular.

However, because of the breathability of these fabrics and the clothes of cotton and linen fabrics, many businessmen are worried that consumers will not buy sunscreen clothes because of sultry and replace the material of sunscreen clothing, and expand the area of ventilation and bare area in appearance design. Although it has slowed down the problem of muggy, it has also largely sacrificed the original intention of sunscreen.

People from the national textile product quality inspection center have explained to the media: "the UV protection performance of clothes is related to many factors. For example, the fabric's structure, color, thickness and so on. The effect of sunscreen will be better if the clothes are darker and thicker. At present, most of the enterprises producing sunscreen fabrics in China are using coating to achieve the effect of UV protection.

Not only that, sunscreen clothing fabric bag head also makes many consumers not only failed to effectively prevent sun, but also cause skin allergies and other hazards. It has been reported that many consumers reported that after buying a rough textile sunscreen clothing, they were covered with prickly heat and rash due to poor moisture absorption and permeability. Some sunscreen clothes that are not in the production line even cause allergic reactions such as redness, itching and skin irritation.

Qin Yanhua, senior engineer of the national fiber quality inspection center, said that some businesses now use the concept of sunscreen in ordinary clothing, and the public knows little about sunscreen fabrics. Inevitably, there are some false cases. "Don't be attracted to all kinds of fancy propaganda when choosing sunscreen clothes. Regular sunscreen clothing will mark the protective index on the clothing tag, if not, advise not to buy it.

　　 The path of safeguarding rights is blocked.

In the list of sunscreen clothes suspected of exaggeration and fraud, there are many world-renowned big clothing companies. In the past, Shanghai's relevant departments failed to spot checks, including NIKKO (day high), Pathfinder and other well-known brands are in the list. The UV protection coefficient of these samples is less than 15, which is not in line with the product's indication value.

Last year, consumers in Ji'nan, Shandong complained about the dispute over the effectiveness of sunscreen clothing. They complained to the famous Japanese brand UNIQLO. Although they received the UNIQLO's reception and recall the related products, however, after the exposure of the big brands, the repair of a single store's "repaying the sheep" can reverse the defect of the product from the root. It also needs the attention of the industry.

Besides, the tricks of sunscreen clothing manufacturers include the lack of various invisible services after sale. Aforementioned experts said that such products in the production process due to the addition of auxiliaries to help prevent ultraviolet radiation, if repeated washing or washing after exposure will affect the long-term performance of its performance, and ultimately affect the service life. Generally speaking, the product labels of the formal sunscreen clothing will mark the above attention information. Nowadays, many of the sunscreen products sold in the market do not even have product labels.

When asked about the risk of product defect exposure, Mr. Chou said with a smile, "nowadays, there are very few brands of sunscreen clothing that have a clear brand awareness and accountability mechanism. Most of them rely on the word of mouth and circulation resources to do business. Once consumers find sunscreen is not as effective as expected, quite a few people do not want to spend more than 100 yuan on their complaints and accountability.

"Even after a real complaint, the industry and Commerce regulatory authorities are very difficult to pursue. Many sunscreen clothing itself is a mixed brand, and its brand value is very low. Eliminated a brand, the factory changed the OEM and changed it again. "Now is the perfect time to do sunscreen clothing business," he said.