The Business Model Is Still Blurred. Wanda Electricity Supplier Is Accused Of Quick Success And Instant Benefit.

< p > Wanda chairman Wang Jianlin is now ready to readjust Wanda's "plate": in the mid July Wanda Group half year working conference, he revealed that he would invest 5 billion yuan to jointly set up the largest number of China's largest e-commerce providers to establish the brand of Wanda electricity supplier, and strive to achieve profits or at least find a profit model in 3 years. By 2020, Wanda electricity supplier will constitute five business segments of Wanda with real estate, cultural tourism, finance and retail.

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< p > although this is not the first time that Wanda has set foot in the field of electronic commerce, such a big investment is not the same as Wanda. However, "brave words" can hardly cover the dilemma of Wanda's long term business: the Wan Hui network, which has been operating for many years, is silent, and the top management team of electronic business is leaving the team.

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Can Wanda electric providers, who invest heavily in P, find new profit models? Relying on the huge assets of hundreds of Wanda Plaza in the country, Wanda electricity supplier is likely to follow the same route as Alibaba and Jingdong.

This electronic business platform can serve Wanda's own business system, realize the sharing of resources under the line and online, and achieve the purpose of revitalize the stock assets.

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< p > < strong > < a > href= < http:// www.91se91.com/news/index_c.asp > > Wanda electricity supplier < /a > /strong > /p >

Less than half a month before Wanda announced the investment of 5 billion yuan to restructure the electricity supplier, Ma Haiping, a well-known professional manager and Wanda electricity supplier, chose to leave Wanda to start her own business. This is another executive who left the company in the past year. The former COO and Liu Sijun COO, who also joined the Wanda electricity supplier, soon left the company to join another COO.

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< p > since its establishment in May 2012, the Wanda electricity supplier's turbulence has always been like a shadow: in June 2013, Gong Yitao, former director of e-commerce technology department of Google headquarters and senior director of Alibaba international trading technology, left the office of general manager of Wanda electricity, only half a year's time from her position. Subsequently, Wanda's electricity supplier was briefly taken over by Wanda Group CIO Zhu battle preparation until July 2014, and the former COO Dong ce of luxury goods business Jiapin net served as Wanda electricity supplier CEO.

At the same time, in addition to the executives, a large number of middle - level backbone has also been lost, the former employees of Wanda electric business have revealed that in the last one or two years, the middle level has lost more than 50%.

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< p > a widely spread bridge is that Gong Yitao left because he could not accept Wanda's management.

He said in a media interview: "in Wanda, we usually use the PPT mode to report to the leadership, and everything needs leadership approval.

Our Internet companies are not accustomed to this habit. Our thinking is divergent.

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< p > "as" a href= "http:// www.91se91.com/news/index_c.asp" > traditional enterprise < /a >, Wanda's internal culture is relatively conservative, which makes it difficult for Wanda to excavate talents from Internet Co to adapt to Wanda's enterprise ecology.

Li Haigang, a well-known IT industry analyst, believes that if Wanda doesn't change its management thinking in the field of electricity, it will continue to run away.

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< p > the use of traditional enterprise management and operational thinking to do business is regarded as the key reason for Wanda's electricity supplier's operation for the first time in two years.

I am afraid that Wang Jianlin is aware of this. When announcing Wanda's new electricity supplier strategy, Wang Jianlin said on the spot, "from me to the president to the vice president, we will not use Wanda's traditional management thinking to manage the electricity supplier. We will not think about the electricity supplier development with the real estate thinking mode. It will give the electricity supplier innovation, decision-making and financial autonomy."

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< p > however, for Wanda, which has a considerable scale and volume of traditional enterprises, the precipitation of management mode is not a day's work, and it is even more impossible to make changes. Although Wang Jianlin said that "not using traditional management thinking to manage the electricity supplier", the management mark of Wanda will be deeply rooted in the day-to-day operation of Wanda electricity supplier. "The business of the electricity supplier still needs strong supervision, and there must be assessment objectives, including annual targets and half year goals, and the group will be evaluated according to objectives."

Wang Jianlin reiterated that "if we fail to achieve the goal one or two times, we must adjust our thinking. If we fail to accomplish it, we will have to adjust people.

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< p > in the absence of grope for patterns, the practice of supervision and assessment by wishful thinking is evaluated by the Internet industry as "outside supervision and professional conduct". "This is still the traditional corporate culture of Wanda, which is a contradiction between traditional business thinking and Internet thinking."

Geeks network columnist Zhu Fei believes that the Internet is an industry that needs to be adjusted at any time.

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< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > profit > /a > examination > /strong > /p >

< p > high level turbulence is still hard to "settle" Wanda electricity providers, obviously not enough strength, as Wang Jianlin expected to promote the integration of resources of Wanda, this is perhaps the reason why Wang Jianlin joint electric giant set up Wanda electricity supplier.

"Even if it is not profitable, let me see the direction of profit."

Wang Jianlin said.

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After the setbacks of the previous two years, Wanda has changed at least in the operation strategy of P: no longer rely on its own to fight alone, but a joint strong power business enterprise, rapidly expand the scale of Wanda electricity supplier, and start the brand of Wanda electricity supplier.

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< p >, but whether the strategy can be successful first lies in whether anyone is willing to "enter the board". "The question of Wanda is whether we can cooperate with the brand of the first tier e-commerce brand. From the current situation of the electricity supplier industry, it may be Wang Jianlin's wishful thinking."

Li Haigang said that 5 billion yuan is not a huge sum of money for the Internet enterprises, which are famous for burning money. Therefore, the brand of the first tier e-commerce brand may not be valued. Wanda may eventually introduce some two or three line business cooperation, but the integration risk of weak and weak alliance is also a great challenge for Wanda.

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< p > however, the advantages of Wanda are not only the bait of funds, but also the powerful offline resources of the group or become the heavyweight chips of Wanda electric business to attract partners.

According to the data revealed by Wang Jianlin, Wanda now owns hundreds of Wanda Plaza in the whole country, and the number of consumers under the line breaks through 1 billion 500 million people. In a few years, Wanda Plaza will expand to nearly 200, and has more than 100 hotels and 8~10 open holiday resorts, and has several billion passengers per year.

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< p > in Wang Jianlin's view, "how to turn such a huge consumer into a profit is a problem that Wanda electric providers need to think seriously."

Despite its resource advantages, the three year period of Wanda's electricity supplier still makes many people feel unrealistic and eager for quick success and instant benefits.

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< p > in the view of the real estate industry, Wanda's current play is closer to the gameplay of the real estate developers. "Spend 5 billion yuan to buy land, you have to bring back 5 billion yuan of the proceeds, Wanda must learn to weaken capital orientation."

Rand consulting President Song Yanqing pointed out.

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< p > "the Internet industry needs a lot of expenditure in the early stage, but it can not see direct income in the short term, which is obviously different from investing in traditional industries."

An electricity supplier told reporters that Wanda is currently using capital as a gimmick and simply can not realize that it is still in the start-up stage. This "investment mentality" is obviously not in line with the development rule of the Internet industry.

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