Hangzhou Wulin Road Women'S Wear Street High Rent Business

< p > "in a few months this shop will be closed, and the boss has a store in the mall. I am going to work in that store."

The road has been working for 3 years in a clothing store in Wulin Road, Hangzhou. The boss is doing the young people's clothing and the style is lovable. In 2014, the small road obviously felt that the business was slowly fading. "Our single product is less than 1000 yuan. In the previous year, it can do about 100000 yuan. Now it is almost half of the cost and all kinds of costs are shared. The boss feels it is not meaningful to maintain it."

< /p >

< p > yesterday, the reporter saw that the shop was still open, but the door was "rented", which is not unusual in this street.

This famous women's clothing street seems to be much less prosperous than before.

Like a city card, pformation is perhaps the biggest challenge now.

< /p >

< p > < strong > < a > href= > http:// > www.91se91.com/news/index_c.asp > Gold > /a > period.

< p > < strong > more than 30 < a href= "http:// www.91se91.com/news/index_c.asp" > Guan Dian < /a >, more than 10 want to pfer < /strong > /p >

< p > on the hot noon of this Monday, the reporter counted from north to south along Wulin Road. It turned out that although there were more than 10 shops with "rent" and "pfer" at the door, there were more than 30.

Especially in the vicinity of Changhua Road, 4 of the 11 shops along the street are closed. There are 4 shops closing on the roadside in Anji and across the Jiangshan lane.

Some shops still have the word "2014 new shops" on the glass, which seems to be closed for a long time.

< /p >

< p > "4 years ago, I opened second stores in < a href=" http:// www.91se91.com/news/index_c.asp "> Wulin Road < /a >.

At that time, due to the impact of the previous economic downturn, just a few empty shops were released, and I hurriedly took them down.

The first business is good, so I'm not particularly worried. "

Thirty, Xiao Hu likes to dress up. He likes to build a complete set of himself every day, and insists on opening up shop as a dream for a girl.

Therefore, her shop has always been a good match for the boss to attract a large number of old customers.

< /p >

< p > "opening second houses is not a whim, and has been concerned for a long time.

When the Wulin Road is very prosperous, you can't find any empty shops. Occasionally, there's one that needs to be smashed up and robbed by others.

But now it's different. Look at my first store. "

< /p >

The first shop of Xiao Hu has not been on the street for 7 years. In September this year, the contract expired, and it came to the end of the season.

< /p >

"P >" "shop clearing, all 50 percent off". The poster of white wall red and yellow characters outside the store is very striking.

In the shop, the reporter could not see a few years ago a few shop assistants talking and laughing, the guests picked up the noisy scene, only a shop assistant and a reporter, a guest.

The clerk told the reporter lightly: "it will be closed in a month or so."

< /p >

< p > < strong > business difficult to make rent high < /strong > < /p >

< p > < strong > "life is not so good" < /strong > /p >

< p > "the rent is too high for business to go on."

On the other side of the phone is Xiao Lu, the boss of thirty.

He opened in the Wulin Road tide shop, opened in 2011, then signed for 5 years, but now he is ready to withdraw early, "fortunately, the landlord is still good to talk, let me inform him earlier on the line, did not mention liquidated damages."

< /p >

Shops with less than P > 30 square meters have a yearly rent of 320 thousand (the annual rent of the last tenant is 220 thousand, up 100 thousand). When the new business starts, they can do about 100000 yuan a month, but they can not afford it even though the rent is not rising.

"There are so many people shopping now that they can only do sixty thousand or seventy thousand yuan a month.

Salesperson 4, monthly salary of about 3000 yuan, an increase every year.

We can barely see the prospect of this store.

< /p >

< p > similarly, the most direct reason for Xiao Hu Guan's shop is rent: "after the expiration of September, the landlord raised the price, and I simply did not do it."

Two years ago, I wanted to withdraw. Some of the old guests came to stay at that time because they liked the atmosphere of our shop and insisted on it.

When young people have dreams, they have to bow to reality.

< /p >

< p > the earliest stores on Wulin Road can be traced back to around 1995, such as the old store of Wei Yun.

It also witnessed the rise and fall of the surrounding shops over the years.

"In 1995 and 1996, the annual rent of a 16 square meter store was twenty thousand or thirty thousand yuan, which began to rise in 2000. It was almost more than 50 thousand in 2002 (10 yuan /1 square meters and 1 days). After 5 years, it rose rapidly, from 12 yuan, 16 yuan to 30 yuan, up to 16 yuan in 2007, and last year to 250 thousand yuan, which has just been reduced to about 80% this year."

Shop owner told reporters, "I own another shop about 80 square meters, the annual rent of about 600000 yuan, was 3 years one sign, almost from 2005's about 100000 yuan, to about 200000 yuan, about 400000 yuan up to now about 600000 yuan.

Last year some stores began to cut rent, because landlords realized that it would be more difficult to rent out.

< /p >

< p > a director who focuses on making O2O website told reporters that he has been paying attention to the shops of Wulin Road because of the need of development.

"2010~2013 is the peak period of the shop rent of Wulin Road, which was generally 11000~12000 yuan per square meter per year, or even higher in 2013. Now it can be reduced by seven thousand or eight thousand yuan."

He said.

< /p >

< p > < strong > less personal shops and cheaper prices can not compete with the electricity supplier < /strong > /p >

< p > < strong > women's wear. A street looks forward to turning to < /strong > /p >

< p > "our shop pfers, the whole field starts 50 yuan."

The famous "Mediterranean" on the Wulin Road is also ready to close. Many of the old customers regret it while they are shopping.

Reporters saw in several old stores that their clothing prices were down compared to the six or seven years ago when they opened their shops.

"But this still can not resist the impact of the electricity supplier, many people rush to online shopping."

Xiao Hu reluctantly said to me.

< /p >

< p > a boss who has a shop in the shopping center told the Qianjiang Evening News reporter why he decided to withdraw from Wulin Road: "now Shopping Mall environment is good, eating and playing, and most importantly, parking is also convenient.

Parking is too inconvenient here.

In addition, in the past few years, the brand shops represented by local women's clothing have been joined in large numbers, and the personality of Wulin Road has been almost smoothed out.

There is no uniqueness, how can we attract customers? "A girl who was shopping in the shop told reporters:" there is a brand store such as autumn people in our doorway. It is not always a special shop to buy. It is mainly directed at several personality shops. "

< /p >

< p > there are quite a few shop owners who have a lot of complaints about "brand shops". In their eyes, it seems that they are very rich in money. They have raised the rent of the whole street, and "scared away" a lot of personality shops, but the days of brand shops are not so good.

A famous woman's brand had been withdrawn by the landlord for a raise. After several months, the landlord failed to rent out the apartment and asked him to return to shop.

< /p >

< p > "including rent issues, which are determined by the market."

But now many landlords are aware of the problem, and rent reduction is the trend in the future.

The Qianjiang Evening News reporter learned from the Wulin Street Management Committee that the relevant measures for the pformation and upgrading of the streets are being implemented. For example, the WiFi street of Wulin Road has been opened, and the whole Wulin Road can be enjoyed; they are working with Ali to establish a O2O platform, and 7 of the businessmen on the street will enter the platform.

< /p >

< p > "I rent a new store of 80 square meters a few months ago, the rent is 7000 yuan / square metre."

Luxury second-hand consignment shop Paris station opened a branch in Wulin Road, and the wing Butler who also served as luxury consignment also settled on the side of Wulin shoe city.

Compared with the previous fashion of Hangzhou women's wear, Wulin Road now needs rich and distinctive shops, such as the star tide shop and the special restaurants in the queen Park, to change the current low popularity.

< /p >