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How Does China'S Leather Shoes Live In The "World First"?

2014/8/4 14:18:00 33

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Leather Shoes Shoes Brand Shoes Enterprises

here the world is < a target= "_blank" href= "http://www.91se91.com/" > dress < /a > a target= "_blank" href= "_blank".

A series of appalling events such as the old yogurt jelly system, the old leather shoes and the pharmaceutical capsule made of industrial gelatin have burst out. Sad netizens are drying out such a doggerel: they want to eat jelly, lick their leather shoes, drink old yogurt, lick their leather shoes, take a medicine for a cold, or lick their shoes for P.

Made into jelly, made into yogurt, pressed into capsules......

Leather shoes are very busy in 2012.

Leather shoes are not the main culprits in creating such incidents. On the contrary, leather shoes have become an important part of "made in China" all over the world. At the same time, P has inevitably attracted the anti dumping wave of envy, jealousy and hatred from the European Union and South America.

the so-called gun is easy to hide from the dark arrow. When Chinese leather shoes are stepping into the world, they should also think deeply about how to deal with the shoes of the EU, Brazil, Peru, Mexico and so on. They should also guard against the backward generation such as India and Vietnam.

world leather shoes factory /p >

with the development of China's economy and the increase of per capita income, people's demand for "a" target= "_blank" href= "http://www.91se91.com/" > dress less than /a > a target= "_blank" href= "_blank" > shoes and hats and so on is increasing. The leather shoes industry has also ushered in new opportunities for development.

In 2000 P, China joined the WTO to break the import restrictions imposed by EU and other markets on China's footwear products.

Since 1996, China has become the world's largest producer and export of footwear products. It produces about 10000000000 pairs of shoes each year, accounting for 70% of the world's total footwear production, and is the largest footwear manufacturing base in the world.

China is still the second largest footwear consumer market in the world, accounting for 22% of the world's total consumption, second only to the United States.

China's footwear industry has become an integral part of the world footwear industry chain.

P, however, since 2008, affected by the financial crisis and the impact of European debt, the European and American economies are weakening, the export of leather shoes industry has been reduced, and the shoe enterprises in the Pearl River Delta region are facing the situation of rising costs, appreciation of the renminbi and weakening of the international market demand.

In order to break through this predicament, the export oriented shoe enterprises have turned to the domestic market, and the domestic sales growth has resisted the export slide, thus successfully reversing the development momentum.

in the past two years, the scale of assets and income of China's leather shoes manufacturing industry has been expanding continuously. There are as many as 2445 enterprises in all industries and above, employing about 1 million 632 thousand and 700 people, assets up to 201 billion 771 million yuan, 407 billion 198 million yuan in sales revenue, 29 billion 318 million yuan in total profits, 412 billion 455 million yuan in industrial output value, and a further expansion in the scale of production and marketing.

In the same year, the sales growth rate of leather shoes manufacturing industry was 22.59%, and the capital accumulation rate and total assets growth rate were 20.91% and 15.95% respectively.

according to the data of our customs, the total import and export volume of China's leather shoes industry in 2010 was 11 billion 24 million 634 thousand and 100 US dollars, and in 2011 it was US $11 billion 850 million 456 thousand and 200, an increase of 7.49% over the same period last year, which achieved a trade surplus of US $10 billion 46 million 585 thousand and 800, an increase of 1.68% over the same period last year, of which the total export of leather shoes reached 10 billion 949 million US dollars.

from the perspective of brand development, China's high-end leather shoes market has been occupied by international brands. The domestic leather shoes brands are mainly concentrated in the middle end market. Currently, the main brands of domestic leather shoes in the middle end market are Jinli, playboy, Pierre Cardin, crocodile, BELLE, AOKANG, AOKANG, AOKANG, Kangnai, and dragonfly.

in China's leather shoes manufacturing industry, the market concentration degree mainly concentrated in Fujian, Guangdong, Zhejiang and other provinces and regions. These areas have concentrated 80% manufacturing enterprises in the whole industry, while Fujian and Zhejiang in the southeast coast occupy more than 60% of sales and assets.

2011, the output value of 7 provinces in the industry exceeded 10 billion yuan, of which the largest market share of Fujian Province, the output value of its leather shoes manufacturing industry reached 150 billion 885 million yuan, accounting for 36.58% of the total output value of the country. Guangdong's output value of 94 billion 372 million yuan was second, accounting for 22.88%, and Zhejiang, Sichuan, Shandong and Jiangsu were 3-6.

the first leather shoes manufacturing industry in Fujian, mainly produces several drops in Jinjiang, Putian and Shishi.

Take Jinjiang as an example, the city has 19 well-known trademarks, 8 famous brand products and 36 national inspection free products.

After more than 30 years of development, the footwear industry cluster in Jinjiang has been formed, and the formation and improvement of the footwear industry cluster has been effectively promoted through the brand effect.

in the shoe manufacturing machinery industry, China's main manufacturing enterprises are "a target=" _blank "href=" http://www.91se91.com/ "shoes machine" /a "machinery enterprises are mainly distributed in Zhejiang, Guangdong, Fujian, Jiangsu and other places, the number of enterprises in the four provinces accounted for 90% of the total number of footwear industry in the country, and sales accounted for more than 90%.

At present, Guangdong, Fujian, Zhejiang and other production of < a target= "_blank" href= "http://www.91se91.com/" > shoe making machinery < /a > products have been exported to Europe, Southeast Asia and other places.

after many years of development, the level of China's shoemaking equipment and supporting industries has been greatly improved.

< a target= "_blank" href= "http://www.91se91.com/" > leather < /a > machinery, leather chemicals, leather hardware, accessories and other supporting industries have effectively promoted the sustainable development of the footwear industry, and synthetic materials, shoe last and so on have also been developing rapidly.

China is the world's largest population and has more than 1 billion 300 million of the population. This is a huge leather shoes Market in itself. With the development of leather shoes manufacturing industry in China, the "made in China" leather shoes are expected to further consolidate the foundation of the world leather shoes factory.

Chinese leather shoes "anti encirclement and suppression" /p >

Since P, 2009, due to the global economic downturn, the US debt and the European debt crisis and other factors, the global market dynamics continue to increase. By 2011, some countries and regions in the world have been making frequent trade frictions and trade protection against "made in China", which has become a "stumbling block" for China's leather shoes to take the whole world.

January 2011, the European Union filed anti-dumping investigations on leather shoes from China and Vietnam. In October 4, 2011, Brazil decided to launch an anti circumvention investigation on imported shoes. In November 21, 2011, the Peru authorities decided to maintain anti-dumping measures against Chinese footwear in 2000 and continue to impose anti-dumping duties on them. In the second half of 2011, Mexico's appeal for anti-dumping measures on Chinese footwear products was soaring.

From a global perspective, with the appreciation of the renminbi and the surge of domestic labor costs, China's leather shoes manufacturing industry is facing more severe living environment and the impact from India, Vietnam, Africa and South America and other countries and regions. In these countries and regions, its raw material and labor costs are all lower than those of China.

Affected by this, China's footwear export growth is obviously weak.

monitoring data from the data monitoring center of the foresight Industry Research Institute showed that the number of footwear exports increased by 2.4% in the 1-11 months of 2011, representing a 19.1 percentage point decline over the same period of 21.5% in 2010, a record low in recent years.

Besides P, green and low carbon have also become a new excuse for western countries to resist Chinese leather shoes.

In some developed countries such as the United States, there has been "carbon labelling" on clothing and footwear products. China's leather shoes manufacturing industry is facing "double green" pressures both at home and abroad.

How to realize green and low carbon in China's leather shoes manufacturing industry becomes a difficult problem that people in the industry need to solve.

June 2011, the implementation of the guidance catalogue of industrial structure adjustment (2011 Edition) clearly pointed out that the state will encourage the development, production and application of leather functional products, such as clean production of leather and fur processing, development of new technologies for leather finishing, key equipment manufacturing, and comprehensive utilization of leather wastes, etc., and strictly limit the annual processing of raw hide capacity 200 thousand production lines with less than 100 thousand sheets of cowhide and the annual production of wet blue skin with the capacity of 100 thousand sheets below the cattle hide; resolutely eliminate the annual processing capacity of leather, 50 thousand years of leather processing, the annual processing capacity of wet blue skin, and the tannery production line below the scale of cattle hide.

The regional development imbalance of leather shoes in China is more prominent than that in P.

Uneven regional development has also led to fierce competition within the developed areas of leather shoes manufacturing.

leather shoes are labor-intensive products. China's leather shoes occupy the dominant position in the world in the early stage, mainly due to the cheap labor cost.

With the gradual increase of China's labor cost, China's labor cost advantage has gradually weakened, and the international leather shoes industry has shifted to a cheaper labor force such as India.

in China, the trend of "East shoes moving westward" has also appeared in China's leather shoes manufacturing industry.

Due to the imbalance of regional development, leather shoes manufacturing enterprises in more developed regions such as East China and Southern China are fleeing areas where the cost of human resources is soaring and the competition is fierce.

with the increasingly fierce market competition and higher production costs in the leather shoes manufacturing industry, enterprises will seek more digitalization and automation in order to achieve pformation and upgrading and enhance their competitiveness. High tech computer controlled hot and cold setting machines, automatic shoe heel massages, automatic computerized nail heels, etc. will help to improve the quality of shoes and reduce the cost of shoemaking machinery.

< > the leather industry "12th Five-Year" planning guidance points out that we will vigorously promote the leather industry in China through structural adjustment, accelerate the pformation of development mode, vigorously enhance the quality and efficiency of the leather industry development, and strive for more initiative and voice in the new round of international industrial pfer and strategic adjustment.

"opinion" emphasizes that it will actively promote the pformation and upgrading of industrial structure, and upgrade and upgrade the industries such as leather making, shoemaking and other main industries, leather machinery, leather chemical industry, e-commerce, logistics network, training system, cultural and creative industries, and so on, so as to enhance the core competitiveness of the industry.

in today's world, the high-end brands of leather shoes are mainly concentrated in Italy, France, Spain, the United States and other places. The added value of their products is much higher than that of China's low-end products. In the domestic market, BELLE and AOKANG have higher market share and profit than those of other brand products. Therefore, cultivating and developing brands and realizing brand operation become the development trend of leather shoes manufacturing industry in China.

Wu Zhaoyu, researcher of leather industry in the foresight Industry Research Institute, pointed out that the operation of leather shoes < a href= "http://www.91se91.com/news/index_s.asp" > brand < /a > mainly includes three links: R & D, processing and production, and brand channel operation.

According to the smiling curve of brand leather shoes, leather shoes processing links usually get the commercial value of industrial chain 10%-20%. Commercial channel operation can get the commercial value of 30%-40% of the industrial chain, while design and brand operation can only enjoy the commercial value of the industrial chain 40%-50%.