For The Sake Of Canvas Shoes, He Wanted To Learn Lei Jun'S Product Manager.

< p > < a href= "http://sjfzxm.com/news/index_z.asp" > < < /a > >, at the 2014 annual conference of millet, the chairman Lei Jun chose to wear three pieces of dress for everyone: "water cotton" black T, light elastic straight jeans, canvas shoes.

In July 29th, the founder and chairman of VIC sincerely presented the story of canvas shoes to the market for new canvas shoes.

< /p >

< p > from the old narration, we can see that in the case of everyone's canvas shoes learning from millet and copying the "exploding" route, Chen is also learning how to be a qualified product manager to his former partner and his current investor Lei Jun.

The difference is that Lei Jun used to tinkering with hundreds of smart phones for millet. Now, in order to make quality shirts and canvas shoes, he participates in the product experience every day.

< /p >

< p > Chen revealed that the new canvas shoes, called "fan 60 canvas shoes", will be sold on the shelves in August 8th. The specific price is not determined. "But compared with the past, the price has increased a lot."

The new canvas shoes, compared with the classic ones, increased the rubber content from 30% to 60%, and the thickness of the insole 6mm is suitable for walking.

< a href= "http://sjfzxm.com/news/index_p.asp > > 60 canvas shoes < /a > after adjusting many times from material to shoe type, each adjustment is carried out in person, and after walking, running and running tests are carried out to find out whether there are common problems such as foot grinding, foot clamping, bottom sliding, bottom hardness, glue opening and stinking feet in a short time.

< /p >

"P". "In August last year, I asked the assistant to buy canvas shoes for all the guests. After a double trial, I knew that the man was wrong." in the four months of the 60 canvas shoe development, the classic canvas shoes had been broken up without a new product.

At the same time, the old canvas shoes team changed greatly, and gave up all the suppliers before, so we can see that the intensity of product consolidation is great.

Chen realized that many problems existed in the past, mostly due to the team's fascination with burning money, not believing in the product itself, and hoping to achieve success by taking shortcuts.

< /p >

Above P, together with all the new products of rain dew linen, light jeans, water soft cotton T-shirt, short sleeved T-shirt and so on, which can be seen by all customers before the low-key launch, we can see that all customers use 60 canvas shoes as a new force to rebuild a brand of clothing that pays attention to quality.

< /p >

After "P" < a href= "http://sjfzxm.com/news/index_p.asp" > < /a > last year, after experiencing layoffs and arrears of suppliers' money, all customers' image of the star business collapsed.

For a time, all kinds of problems of customers are endless, but most of the problems point to the common point: the product is not good, the quality is not good, the business operators are also good, the most important thing is whether the quality of clothes and shoes is reliable or not, which is the core of the retail industry, and also the life of the brand.

< /p >

< p > search for the key words of every guest, such as quality problems such as fading, opening, pilling and so on, the quality problems of clothing brands are almost all occupied.

There are still complaints about hair removal and discoloration in the user reviews of the water cotton round collar short sleeved T-shirt.

For the new flick jeans, users also think that the quality is generally low and the price is not high.

It can be seen that every guest starts to focus on quality, but reversing the image takes a long process.

< /p >

< p > perhaps the first day of the establishment of customers is bound to have today's situation.

Such a marketing mode, which is mainly based on marketing and products, is a kind of putting the cart before the horse for a clothing brand.

The clothing industry has always been relying on design, style and quality competition. "Serious repentance" can support how far it is and is worth looking forward to.

< /p >