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Sports Brand "Closed Shop Tide" Or The End Of PEAK And Other Gradual Recovery.

2014/8/5 23:23:00 21

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Sports Brand Guan Dian Chao PEAK Resuscitation

do you still remember the 2008 Beijing Olympic Games "a href=" http://sjfzxm.com/news/index_x.asp "holding" /a "? In that year, it was the golden year of Chinese sports brand. Many domestic sports brands expanded with the help of" Dongfeng ", and a street opened from the upper street to the next street, such as Lining, Anta, XTEP and so on. Finally, they made the market die. This is followed by sports brand continuous "shut shop tide" incident. 
 but this situation may change this year. According to reports, a number of listed companies of clothing enterprises have published semi annual reports, two quarterly reports and related performance reports recently. Generally speaking, the situation has improved. Although Lining's losses have increased, Lining has spanformed from the traditional wholesale mode to a retail oriented mode, and has achieved success in the new products. If the spanformation is successful, the business situation will continue to improve. On the PEAK side, the total volume of orders in the first quarter of 2015 recorded an increase of 10%-20%, and the number of stores was also stable. The 31st degree second quarter business report showed that both its same store sales and orders increased, and the net sales increased by 93 in the two quarter. Some analysts believe that the sports brand "closed shop tide" or the end. 
 > a href= "http://sjfzxm.com/news/index_x.asp" > PEAK < /a > Sports announced recently that the company held the first quarter order meeting in 2015. The data show that, compared with the same period in 2014, the total volume of orders in the first quarter of 2015 (at wholesale prices) recorded an increase of 10%-20% on the basis of a flat average wholesale price. Industry analysts pointed out that PEAK has achieved 4 consecutive orders for orders growth. PEAK further pointed out that the company has noticed strong sales growth in windbreaker and outdoor shoes, and believes that the growth of these products proves that market demand for sporting goods is increasing. After a wave of shop closes, the number of PEAK's stores is stabilizing. According to its published data, as at the end of 6, the number of authorized retail outlets in China was 6000, which was reduced by 12 compared with the end of 2013 in. Analysts pointed out that after adjustment, some inefficient shops were closed, although the number of new stores has increased, PEAK has been cautious in its shop opening. At the same time, the recovery of sports brand management is also based on the stabilization of channels. 
In order to meet the increasingly mature consumer demand in China, p a href= "http://sjfzxm.com/news/index_x.asp" > Lining < /a > is now spanforming from the traditional wholesale mode to a retail oriented mode, and has achieved some success in the new products, especially since the performance of its core sports category in the second half of 2013 and the better trend of new product retail sales in the first half of 2014. The Group believes that if the spanformation is successful, the business will continue to improve. 
The release of the 2014 second quarter operating report shows that the order performance of the winter order meeting is better than expected. Wholesale orders will increase by 8% compared with last year's winter orders. In the second quarter of 2014, the same store sales increased by 2.8% over the same period last year. The double growth of sales and orders has shown that the sporting goods industry has gradually digested excess inventories, and the recovery in the second quarter is stronger than in the first quarter. The report also pointed out that the improvement in operation was also seen in the second quarter. The number of stores increased by 93 in the second quarter (closing 259 stores and opening 352 stores). By the end of June this year, the total number of franchised retail outlets was 31. The total number of licensed retail outlets was 7140, of which 1007 were collection shops, each with an average area of 180 square meters. 
 for sports apparel brands in the first half of the relevant performance changes, analysts said, from the number of new sports shops in the first half of this year, the number of new stores, the two years of "closed shop tide" gradually came to an end, part of the number of sports brand clothing stores back to the rising track, the second quarter of this year's recovery is stronger than the first quarter.