Jiujiang: Electricity Supplier Inject Vitality Into Garment Industry Transformation

< p > textile and garment industry is a traditional pillar industry in Jiujiang. In the process of promoting the development of industry, Jiujiang takes full advantage of the platform of the provincial e-commerce demonstration base, guides and promotes the transformation of marketing mode of textile and garment enterprises, and promotes the information processing of garment processing enterprises, and efforts to promote "a href=" http://sjfzxm.com/news/index_p.asp "textile and garment" /a "industry to accelerate transformation and upgrading. < /p >
< p > it is understood that from the beginning of August 2012 to now, in the past two years, the duck duck business team has developed from the first few people to nearly 100 people, and the mode of e-commerce sales is maturing. Online sales account for an increasing proportion of the total market share of the entire enterprise. In response, Tao Zhiqiang, manager of the e-commerce center of the company, said: "the electricity supplier has certain advantages over the traditional marketing mode, which can not only reduce part of the sales cost, improve the exposure of products, but also provide strong data support for the production of enterprises. For example, last year, our "double eleven" achieved a sales volume of 15 million yuan, which provided scientific data reference for the production after the enterprise. It is estimated that this year we can achieve 150 million yuan in e-commerce sales. " < /p >
< p > textile and clothing is one of the traditional pillar industries in Jiujiang. At present, there are nearly 300 garment enterprises in Jiujiang. In the past, due to the relatively simple structure of products and sales mode, most enterprises had a phenomenon of "relying on heaven for food". In order to break this situation, Jiujiang put forward the strategy of "revitalizing the a href=" http://sjfzxm.com/news/index_p.asp "down garment industry" /a "development" in an all-round way. On the basis of strengthening technological innovation and speeding up the upgrading of equipment, we should give full play to the platform of the provincial e-commerce demonstration base, actively introduce the new sales mode of e-commerce, guide enterprises to change the traditional sales concept, expand sales channels, further expand market efficiency and brand influence, and strive to promote the transformation and upgrading of garment enterprises. < /p >
< p > at the same time, Jiujiang also made efforts to build an e-commerce industrial park according to the actual situation, improved logistics and other infrastructure facilities, formulated a series of preferential measures for garment enterprises willing to enter the park or develop e-commerce, and actively helped enterprises to implement "a href =" http://sjfzxm.com/news/index_p.asp "," electricity supplier < /a "sales, and promoted the integration development of the tangible entity market and the invisible market on the Internet, and successfully developed a group of enterprises with their own brands, such as ducks and ducks, Xinglong garments, and so on. Up to now, there are nearly 70 garment enterprises in Jiujiang, and it is expected that online sales will reach 400 million yuan this year. The new sales mode of e-commerce will become an important promoter for Jiujiang textile and garment enterprises to enhance their efficiency and speed up transformation and upgrading. < /p >