Anta'S Successful Retail Strategy Pformation Exceeded Expectations In The First Half Of The Year

< p > after entering the adjustment period of the sporting goods industry, the unfavorable factors such as high inventory, closing shop tide and declining profits and profits have plagued the whole industry. Anta's outstanding performance has undoubtedly injected a strong needle into the industry.

In August 5th, after announcing a comprehensive strategic cooperation with the gymnastic management center, Credit Suisse released the report reiterating Anta's "industry first choice" rating.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_f.asp > retail > /a > strategic pformation to improve retailer profitability: < /strong > /p >

In the year of < p > 2013 (2013 stores), Anta actively helped dealers to maintain their competitive edge through a comprehensive retail strategy pformation.

In addition to implementing flat organization, monitoring retail sales and improving store management, we also analyze market data by analyzing ERP data, and provide more precise guidelines for dealers.

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In addition to P, Anta further strengthened the flexible supply chain management, with the demand of the front-end market to make up the bill quickly and improve the overall business efficiency.

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< p > < strong > > a href= "http://sjfzxm.com/news/index_f.asp" > focus on < /a > marketing strategy to enhance brand value < /strong > /p >

Since the founding of the company, Anta has continued to enhance its brand value through the combination of influential sports resources and publicity strategies. It has cooperated closely with the Chinese Olympic Committee and the Chinese sports delegation, and has cooperated with the water sports management center, the winter sports management center and the boxing Taekwondo management center. Recently, it has also reached a comprehensive strategic cooperation with the gymnastics management center to further strengthen the image representing the essence of Chinese sports. "P"

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At the same time, Anta also focuses on providing the most cost-effective professional sports products for the most ordinary consumers. P

At the end of 2013, Anta launched the "strength and invaluable" basketball strategy, launched the national basketball shoes of 399 yuan, broke the industry practice through high cost performance, and enabled more basketball fans to wear professional and high-quality basketball shoes, and felt the joy of basketball sports in their favorite basketball courts, and further consolidated their leading position in the basketball market.

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< p > < strong > < a > href= > http://sjfzxm.com/news/index_f.asp > > scientific research < /a > innovation, creating differentiated products < /strong > /p >

< p > by increasing investment in scientific research, we will break the deadlock of product homogenization and enhance the competitiveness of commodities.

Anta's sports science laboratory is the only state-level enterprise technology center in the domestic sporting goods industry. In the first half of this year, Anta's investment in scientific research was 4.2% of the sales cost, which was close to 95 million yuan.

Anta released this year's breathing net 2 technology running shoes widely welcomed by consumers.

The running shoes used top technology in both the upper and sole. The breathing net technology of the vamp adopts the popular knitting technology of 2 technology, which has good air permeability and can bring more comfortable and comfortable wearing experience for the consumers.

The soles are equipped with new energy ring technology, which is more comfortable, resilient, resilient and energy regressive.

Moreover, adhering to the principle of high cost performance of Anta products, the price is only RMB 399 yuan, which is highly praised by consumers.

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CEO Ding Shizhong, chairman of the board of directors of Anta, and Ding Shizhong, said: "in the short term, the sporting goods industry still faces the effects of product homogenization and fierce competition, and there is uncertainty.

However, Anta's retail strategy pformation has made good progress, and dealers' confidence in Anta brand and products has been enhanced.

Moreover, with the acceleration of urbanization and the increasing popularity of sports, there will be great potential for the sporting goods market in the future.

Anta has the unique resources of the Chinese Olympic Committee, the Chinese national team, the famous athletes, and the NBA superstars (Superstar stores) players, plus Anta's innovative technology products. I believe Anta will take the lead in the future.

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