The Construction Of The Audio-Visual Environment Of Women's Clothing Store

　　 Open a clothing store It does not mean that you have chosen a good shop site and decorated it with great magnificence. You also need to create an atmosphere. Why not set up a small clothing shop with petty bourgeoisie in the noisy streets? Nowadays, we focus on the quality of life, and set up a clean and tidy, comfortable environment, music and elegant clothing shop.

　　 Air conditioning and fragrance

It goes without saying that every customer wants the air and temperature of the store to be fresh and pleasant, so that there is a good mood to buy goods. Therefore, fresh air and pleasant indoor temperature, together with the fragrance that is suitable for store style, are the details that visual merchandising planning should seriously consider. The so-called "not good for small but not for", the details of things do well, the whole will be perfect and perfect, so that we can really attract customers and leave a deep impression on the minds of customers. Therefore, the choice of indoor air conditioners and fresheners and fragrances should be considered in the overall planning so as to keep them consistent with the overall image. This is a high level visual merchandising management that must be done.

　 　 background Music

Music has great emotional appeal and emotional communication function. In an elegant or fresh clothing store, customers will feel very comfortable if they can hear the same music with the same store and commodity style. Naturally, they will stay longer, which is very meaningful for the store. Even if customers do not shop, music will leave them with a deep impression, which will help them to know and remember the store and the brand and goods. They may become loyal customers one day.

　　 however When using music to create an atmosphere, we must carefully select the music so as to match the interests of the target customers. In addition, the time and intensity of music playing should also be taken into consideration, because any beautiful music will be boring if it is played for a long time, especially when the pop music with a strong sense of rhythm is irritable. Therefore, when choosing background music, we must pay attention to the following points:

The type of music should be the same as that of shops and goods.

The number of music is enough. It will not make people feel repetitive when playing continuously.

The playing time and volume of music are reasonable.

Music can cater for the interests and styles of customers.