Hangzhou Business Center Attracts People'S Popularity With Neighbourhood Festival.

< p > 7, the highest temperature in Hangzhou is more than 36 degrees centigrade. It is already the seventeenth hot day this summer. In the hot summer days, more consumers choose "incubating" air conditioning, shopping mall department store "a href=" http:// "www.91se91.com/news/index_c.asp", "sales less than /a" and sluggish, and online shopping which has become daily life style has intensified this phenomenon.

< /p >

< p > "to tell you the truth, the number of shopping malls in the summer is reduced by at least half of the total.

Ms. Cheng, who works in a baby company in Hangzhou, said.

< /p >

< p > reporter in the < a href= "http:// www.91se91.com/news/index_c.asp" > Hangzhou < /a > Xicheng square, the square is filled with people who are cool. Private cars are lined up along Wen two West Road. VIP service center has long queues to "grab water".

"A bottle of water is small and love is great!" praised Aunt Zhang, who was the sanitation worker nearby responsible for road sanitation.

< /p >

Zheng Ronghua, general manager of Xicheng square, said that during the 40 days of neighborhood Festival, the traffic police, sanitation and patrol officers who came to a href= "http:// www.91se91.com/news/index_c.asp" > westtown square < /a > can receive cold drinks every day as long as they wear "uniform" personnel.

Customers can get cold drinks at 50 yuan and relieve thirst.

This neighborhood festival also includes pizza DIY, cool and cold drinks, food appreciation and other small activities, the purpose is to attract people in this summer.

< /p >

< p > > two shopping malls in Wulin Square and Chengnan block chose closed door decoration and adjusted the format to strive for a higher level in the future.

Yintai West Lake store called out "dear, please wait for me 100 days!" plan to use 3 months to "big face", and before the store brand hit a minimum of ninety percent off.

< /p >

< p > it is reported that the pformation plan has invested over 100 billion yuan, and has introduced various formats such as cinemas, restaurants, entertainment, and so on, from the magnificent pformation of traditional department stores to the comprehensive commercial body of the city center.

Industry insiders say that this is also a way to deal with the market predicament that shopping centers are facing with the prevalence of online shopping and declining sales of physical department stores.

< /p >