Wuhan Launched The "13Th Five-Year" Clothing Industry Plan

Recently, the Wuhan municipal government issued the "special plan for revitalizing the garment industry in Wuhan" (2015~2020) to speed up the healthy development of the garment industry in Wuhan, promote the structural adjustment and industrial upgrading of the garment industry, and let Wuhan's 1600 textile and garment enterprises and nearly 200 thousand employees take the "reassurance".

The report points out: Wuhan should take the cotton textile industry as the foundation, take the high-end processing of women's clothing and knitted garments as the core, take the clothing trade as the link, and take the Industrial Park as the platform, and create a complete garment industrial chain with the integration of education, design, exhibition, media, marketing and logistics. To support and expand a number of backbone enterprises, cultivate and develop a number of market influence brand, enhance the overall competitiveness of Han style clothing, build "China's famous clothing city", and build Wuhan into the brand management center, technology research and development center, trade marketing center, creative design center and Fashion Exhibition Center of the clothing industry in the central part of China.

By 2020, the output value of Wuhan's textile and garment industry should exceed 100 billion yuan, reaching 110 billion yuan; 220 enterprises above Designated Size, 1 of which have over 5 billion yuan in output value, and 3~5 households with a production value of over 2 billion yuan. In terms of industrial layout, Wuhan will rely on the existing industrial base and marketing center of the central city to build a garment creative, R & D, design, display and marketing base, and gradually move to the garment production base. Relying on the new urban areas with good industrial agglomeration such as the Huangpi district and the East and West Lake area, the garment enterprise headquarters base and the high-end production and processing center will be constructed. Relying on the new districts of Xinzhou District, Caidian district and Hannan District, the textile production and processing base will be constructed to form a complete textile and garment industry gathering area with industrial chain. Promote the gradient shift of garment industry and gradually transfer the general production and processing center to other cities in Wuhan city circle. In terms of enterprise technological innovation, we will give full play to the advantages of science and education, increase the intensity of design and research, enhance the technological innovation capability of enterprises, and form a batch of well-known products with high technology content, high added value and great influence.

In order to achieve Wuhan City In 13th Five-Year, the Wuhan municipal government put forward a series of measures:

Efforts should be made to cultivate regional brands. Support for AI, cat and other knitted garment enterprises, mining rhyme, Yuan Tian, Qiao Wanni, jor Mei, red man and other women's clothing enterprises, Antarctica and other down garment enterprises, China 3506, world city and other uniform enterprises to further expand and strengthen the brand strength. The introduction of a number of well-known international and domestic brands to the development of Han, stronger and larger segments of the industry. We will introduce a number of high-end women's clothing, knitted apparel, men's wear and casual wear brand to enhance the vitality of the garment industry. Do a good job in regional brand planning, so that Wuhan can become a gathering place of clothing brand.

Improve industrial innovation capability. We should give full play to the scientific and technological advantages and talent advantages of the garment industry in Wuhan, and promote garment enterprises to intensify technological transformation and new product development, enhance their technological innovation capability, and promote the transformation and application of scientific and technological achievements. Encourage clothing leading enterprises to set up laboratories, industrial research centers and other institutions to improve innovation and R & D capabilities, and focus on encouraging personalized, diversified and high-grade development of clothing products. Play the role of the national textile and garment inspection center's technical platform, rely on the Wuhan product quality supervision and Inspection Institute and the Hubei textile products testing center to build a first-class textile and garment quality testing platform, to enhance the quality of development and enhance Wuhan. Clothing industry The overall value.

Bigger and stronger marketing market. Relying on the Hankou north international commodity trading center, we will build the largest clothing wholesale center in Central China, and promote the development of small and medium-sized enterprises by using the "Han workshops" regional brand marketing channels. Strengthen the application of information technology and strengthen the construction of e-commerce marketing channels. We should encourage and support enterprises to expand new sales channels such as Internet and TV, and participate in the national exhibitions of famous clothing exhibitions and famous and innovative products at home and abroad, and expand the market influence and market share of Han made garments. We should encourage the development of personalized and high-end clothing manufacturing, and create high-end garment customization centers to enhance the overall value and connotation of Han made garments.

culture Professional design Talents. We should give full play to the advantages of talents and intellectual resources in Wuhan universities, and promote the interaction and cooperation between schools and enterprises in the training of design talents. Support Hubei Institute of Fine Arts, Wuhan Textile University and other tertiary institutions and professional training institutions to cooperate with enterprises, cultivate professional design talents according to the needs of enterprises, carry out professional seminars and exchange activities. Designers are encouraged to take part in famous fashion design competitions and design awards at home and abroad. Encourage professional design and research personnel in garment enterprises to actively participate in professional learning, training and investigation activities at home and abroad.

Developing fashion display industry. Using advertising, magazines, window displays, etc. to increase the publicity and display of Han made clothing, and enhance the popularity of Han made clothing. We should strengthen the creative planning and publicity of clothing regional brands, create a display platform for Wuhan garment enterprises, adopt the mode of government guidance and market operation every year, organize the Wuhan International Fashion Expo, select Han ambassadors, promote the latest design, and expand the influence of Han clothing.

Build industry service platform. We will build a public service platform for apparel industry, such as R & D, storage and logistics, display and sales, and personnel training. Schools and research institutes should be encouraged to invest in the establishment of public technology service platforms, public laboratories, garment industry strategy research centers and clothing information service centers. We will support the development of intermediary agencies that provide professional services such as business counseling and talent training for garment enterprises and fashion designers. Set up a fashion information platform to collect and publish popular information and technology research and development information of fashion styles, fabrics, accessories, etc.

In order to implement the "13th Five-Year" clothing industry development plan in Wuhan, Wuhan will set up a leading group for the revitalization of the garment industry, and the leading group will set up an office. In 2015~2017, the municipal government will arrange 20 million yuan of special funds for clothing industry development from the special funds to support enterprise development every year, focusing on supporting brand building, market development, financing discount, and progressive development of garment enterprises. Every year, special clothing exhibition funds are arranged for organizing Wuhan International Fashion Fair and selecting Han ambassadors, so as to publicize "Han style clothing" and create "Han school" regional brand. At the same time, Wuhan will plan and build 2 million square meters of fashion and Creative Industry Park in the Industrial Development Zone of Huangpi, and build 3 centers, such as creative design, fashion experience and high-end manufacturing. Build a public R & D and design service platform for enterprise cluster area. We will build a batch of multi-storey public standardization factories, create a fine environment, and promote the concentration of garment enterprises to the industrial agglomeration areas, so as to realize the large-scale operation of the industry.