Shenzhen Costume Fair First Promotes Private Custom Concept Area

< p > the exhibition area of this fair will be more than 70 thousand square meters, 6 exhibition pavilions and more than 3300 booths. It is expected that nearly 1000 domestic and foreign brand enterprises will participate in the exhibition. Tens of thousands of professional audiences will gather in Shenzhen.

At present, the brands have been identified including the famous women's wear brands in China, including mensfield, shadow, BBLLUUEE, nalse, AI Tai AI, Finidi, MYMOMENT, DGVI, 38 weeks, siana, Xiu Yi, hi, a href= "http://sjfzxm.com/news/index_p.asp", Skei Ed Brown < /a >, Rong Zi mu, Meng Yi Shi, Lida; famous men's wear brand, such as "brand Dun", "vensno", "Mccarth", etc.

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< p > the exhibition is full of bright spots. The 2000 square meter "DB designer exhibition area" will converge on the power of local original designers. The original designer brand alliance has gathered the professional strength of costume design, fabric design, display design, art and so on, and has gathered the wisdom of the group to explore the future development trend of the original design clothing, and to promote the development of the original local design.

The "international designers investment cooperation zone" will also invite international famous brand management organizations and famous brand designers to appear at the fair, carry out high-level interaction with Chinese brands and designers, and further promote the exchange and cooperation between domestic brands and international brands.

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< p > the series of supporting activities such as the opening and closing ceremonies of the fair, the fashion evening of the brand, the famous Chinese and foreign teachers' quality show activities have always been the focus of attention of the fair.

At that time, Marc Naancy Bnnie, Ricci, CR 'Z, Jane, silvah, Daiwei Lu, Xie Haiping, runwei, Dongchang, Wan Zefeng, Skei Ed Brown and many other fashion brands at home and abroad are also planning to appear at the fourteenth Shenzhen fair.

The splendid and gorgeous show will display the colorful modern clothing culture, creative concept and fashion trend from different sides, showing the brand new image of Chinese clothing brand becoming more and more internationalized.

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< p > < strong > business operation plan "exclusive customization" < /strong > /p >

< p > reporters learned that the supporting commercial centers in the Shanghai National Convention and Exhibition Center meet the needs of the exhibition crowd on the one hand, and on the other hand they will operate as independent commercial centers during the non exhibitions.

In terms of format planning, commercial plaza will integrate catering, luxury, fashion, innovation, entertainment, creative culture, city impression and so on.

According to the investment request of the National Convention and Exhibition Center's supporting commercial center, when the National Convention and Exhibition Center Commercial Square introduces the business, domestic and foreign merchants need to issue shop design and operation plan in advance, this plan is exclusively customized for the National Convention and Exhibition Center, ensuring that the business can display unique brand image and innovative concept here.

In addition to on-site signing of 20 merchants, there are still more than 300 merchants have cooperative intentions.

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< p > it is understood that the excellent location of Shanghai National Convention and Exhibition Center is one of the reasons why businessmen are in a rush.

The commercial center is located in the center of the whole exhibition center, and is connected with the exhibition halls. It can also run directly through the subway, equipped with conference room, VIP room, consultation desk and other exhibition service facilities, and it also integrates all kinds of functions such as catering, leisure and entertainment, display and marketing, boutique shops and so on.

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< p > < strong > exhibition and business complement each other < /strong > < /p >

< p > insiders said that the Shanghai National Convention and Exhibition Center has 400 thousand square meters of indoor exhibition hall and 100 thousand square meters of outdoor exhibition hall. The exhibition will gather a large number of people in the short term.

For commercial center merchants, its brand publicity can cover a large number of audiences, and such publicity effect may be greater than advertising.

Zhang Li, deputy general manager of Beijing exhibition hall, said that the exhibition industry itself is a related industry, and the gathering of short term flow, logistics and information flow can bring about the development of related industries.

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Xu Feng, deputy general manager of the National Conference Center, said that the Shanghai National Convention and Exhibition Center, as a new generation of super Convention and exhibition venues, has built commercial centers and office buildings at the beginning of its construction, and has certain passenger flow guarantee in itself.

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Huang Yong, the founder of the China Convention and Exhibition portal, said that a mall is more profitable than an exhibition center, says Huang Yong.

< a href= "http://sjfzxm.com/news/index_p.asp" > shopping mall < /a > can subdivide and satisfy all kinds of business needs, and the development of exhibition center is vulnerable to site restrictions and its customer groups are single.

For the National Convention and Exhibition Center, it will take some time to recover the cost, but if the subsequent business investment of its business center can be carried out smoothly, and gradually form a perfect business ecosystem, and keep the profitability continue to rise, the commercial center will also become a new profit point of the National Exhibition center.

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< p > < strong > the old venues are facing the challenge of < /strong > < /p >.

< p > in fact, the Beijing exhibition hall is also upgrading its supporting functions.

Zhang Li said that this aspect of planning includes the introduction of merchants into the business format of the Beijing exhibition hall.

"The future Beijing exhibition hall has many formats for supporting the exhibition. It takes exhibitions as the core, including restaurants, theaters, businesses and many other formats."

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< p > although the development of exhibition center and multi format integration has become the trend of the industry, many venues are faced with many difficulties in developing many formats.

For example, the upgrading of the supporting facilities of the Beijing exhibition hall is mainly based on the excavation of the existing space. Compared with the Shanghai a href= "http://sjfzxm.com/news/index_p.asp" and the exhibition center "/a", the pformation of Beijing exhibition hall is more difficult, which is mainly restricted by land, funds and approval of these objective conditions.

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< p > in light of the significance of the Shanghai National Convention and Exhibition Center for industry, Huang Yong said that the Shanghai National Convention and Exhibition Center is different from the general convention and Exhibition Center project. It has a scientific pre planning demonstration, and its investment is huge, and the investment amount of the project is as high as 23 billion yuan.

"Such a convention and Exhibition complex has great significance for new venues, but it has limited reference value for many of the venues that have been built.

Because both the first tier cities and the second tier cities, land resources are very scarce. Unless the stadium has a very advanced plan, it is difficult to carry out new development on existing sites, which is the problem faced by all the old venues. "

Huang Yong said.

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