Exhibiting Too Many Local Outdoor Clothing Brands, Exhibiting Keen Enthusiasm

< p > < a href= > http://sjfzxm.com/news/index_p.asp > Asia outdoor exhibition < /a > is the window of Quanzhou outdoor brand collective display, but this year the number of Quanzhou Legion has dropped sharply.

Insiders believe that the increasing number of outdoor exhibitions diverted exhibitors.

Due to cost and time considerations, enterprises will be more targeted in the selection of exhibitions. According to the main purpose of their participation, they will choose more suitable exhibitions for investment promotion, brand exhibition, or communication with suppliers.

It is understood that the current outdoor exhibitions in China, more than ten games a year.

It includes Nanjing Asia Outdoor Products Fair, Beijing international outdoor supplies and equipment exhibition, Shanghai outdoor leisure products exhibition, Guangzhou international outdoor products exhibition, Dalian outdoor products trade exhibition, etc.

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< p > in 2012, the Quanzhou outdoor legion, which integrates Tianlun Tian, Deng Lu Pu, Yi Xing, F Len Spann, snail, Xin Heng, Li Yang and other brands, became the highlight of the exhibition. In 2013, Quanzhou outdoor brand continued the enthusiasm of 2012, and the outdoor appearances of more than 10 outdoor brands became the largest scale display of Quanzhou outdoor Legion.

However, in 2014, the outdoor legion of Quanzhou had a "significant contraction". The outdoor brands such as Tianlun Tian and F Len Spann saw the Asian outdoor exhibition collectively, and the exhibitors reduced more than half. Apart from the outdoor accessories brands such as snail gloves and Yi Xing's DOITE riding bags, Quanzhou's comprehensive outdoor brands only attended two exhibitions: tianpo Lun and Lion brand.

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P, a href= "http://sjfzxm.com/news/index_p.asp" > Tianlun Tian /a > General Manager, Xu Tengda, said that this year he gave up the exhibition. On the one hand, there would be some conflict between the timing and the order held in August. On the other hand, from the site design, construction, to product preparation, personnel disposition, guest invitation, hotel reservation, etc., each exhibition takes 4 months before the exhibition, and the cost will be close to one million yuan.

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< p > > a href= "http://sjfzxm.com/news/index_p.asp" > "href=". "Outdoor" began to participate in the Nanjing Asian outdoor exhibition from 2008. The main purpose of the exhibition was to attract investment. In 2011, it no longer focused on product display and display, but tried to describe an outdoor concept.

Now, the strategy is to pfer the brand by strengthening the sponsorship of outdoor sports resources.

They sponsored the Tibetan land crossing for two years, and passed the product experience report to the outdoor enthusiasts.

Therefore, the absence of Asian exhibition is also reasonable.

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