Four Major Changes In The Needle And Cotton Industry

In February 24th, the ninety-first China Cotton Textile Fair was closed at the Shanghai New International Expo Center. As the most authoritative and professional exhibition in China's needle and cotton industry, the exhibition has become a barometer of this industry. Through this exhibition, we can easily find four new changes in China's needle and cotton industry: "Xinle living principle" will become the trend of the future design; the emerging home furnishing industry has a good market prospect; the sales of famous towel brands will increase more than that of bedding products; men's underwear will become a new bright spot in the market. In the ninety-first China cotton knitwear fair, exhibitors and spectators can feel the changing trend of the design of the cotton knitted fabric in Xinle. 2009 the design of needle and cotton fabrics in spring and summer tends to be humanized, healthy and naturalized. At the same time, designers try to integrate rich emotions into people's daily life and integrate them into product design. They try to impress consumers with products, and the concept of "Xinle living" gradually emerges. When many home textile enterprises still hold high banner of luxury and luxury, Eral's "Xinle living" home textile is like a refined orchid in the middle of this session. Simple, modern style, elegant and tasteful, natural and healthy fabrics focus on humane care, and fashion elements, such as a petal fell into the spring, hit the hearts of modern people. Pan Jianming, sales manager of Shanghai Eral Home Textiles Co., Ltd., said that the establishment of this design concept is based on the investigation and study of consumption trends and trends, based on the reflection and reflection of society, human beings and life. The concept of "living in Xinle" means joyful living. This meaning, in the final analysis, is a healthy and sustainable way of life. At present, LOHAS is very popular all over the world, and will permeate every aspect of Chinese life in the near future. It is like a happy stream, which brings together positive factors such as health, environmental protection, tranquillity, happiness, sustainability and so on, leading consumers to live in a loving and joyful way. Eral home textiles will combine the essence of LOHAS with its Scandinavian style and the new luxurious home textile design style, bringing the new characteristics of "Xinle living". Eral home textiles will be a happy garden for sustainable development on this healthy road. Not only did the home textile enterprises pay attention to the trend of "Xinle's living principle", but also the design of the underwear clothing such as the top brand reflected this trend. In the middle of this year, the top floor loquat costumes show up and become one of the focuses of the exhibition. Its clothing is mostly colored cotton, white cotton, wool, cashmere, mulberry silk, Apocynum, chitin and other pure natural fiber products; in the process of garment production, it also uses biological enzyme treatment technology, most of which use fiber primary colors, and a few plants are dyed to avoid damage to human body by chemical residues in fabrics. Requirements for sustainable development. These products have fully satisfied the "LOHAS" consumption concept of the LOHAS people's healthy consumption and happy life, which will gradually raise the new trend of clothing health and environmental protection. The new industry has a bright future in home furnishing market. It can be seen from the crowded bustle of the home furnishing brands such as Connecticut and fraus. As a new industry, home dress has attracted more and more attention, and its market prospect will be very good. Tao Weiping, chairman of Zhejiang Fus Garments Co. Ltd., introduces that fashion underwear has become saturated because of its early start, and the development of home furnishing clothes is relatively slow in China. In Europe and the United States, consumers have regarded it as equally important as fashion, and buy many sets every year, but in China they are often regarded as dispensable products. However, with the development of China's economy and the improvement of people's living standard, more and more people will wear household clothes. It is expected that 5~6 will catch up with the consumption level in Europe and America. Tao Dong believes that the current economic crisis has little impact on the home furnishing market. Instead, because of more time at home, it will wear more home clothes and pay more attention to the taste of home life. He has opened nearly 200 stores in the country, and will open 50 stores in 2009, and will increase the market share of Flaws in one or two cities nationwide by increasing 50 annually. Reporters at the exhibition site see that this year's home furnishing design style presents a variety of trends: European style, but also ethnic customs; simple, elegant style, but also luxurious style. For example, Flaus's home furnishing dress is positioned in the middle and high grade, and the design is carried out in eight words: "personality, fashion, taste and elegance". It follows the design principles of modest advance and proportion, but fashion is not divorced from China's national conditions and accords with China's home culture. Modest advance led the consumption of household clothes, improved the grade of products, and paid attention to the proportion to ensure that the popular household clothing could be accepted by more ordinary consumers, thus expanding the sales of household clothes. And the products are serialized, including traditional suspenders, pajamas, short sleeves, shorts, seven pairs of trousers, long sleeves, trousers and so on. Its serialization does not use the same color fabric, using different animals or different cartoon designs. But using similar colors and different collocations, showing different effects. Add lace, hollowing, embroidery, hot drill, ribbon and other decorative and popular bubble sleeve design to make the design more fashionable and fashionable. Even going out for a walk will not make people feel wrong. At the same time, the popularity of family dress and family clothing has begun to appear. Many brands have launched a series of parents' bathrobe and home clothes series. These parent-child suits match colors and styles, and consumers can choose from different styles and culture. In addition, the reporter found that most of the fabrics used for household clothes were cotton, silk, Model and so on, and 30% silk and 70% cotton blended products were also introduced. In particular, 30% silk and 70% cotton blended fabrics are popular with buyers. This fabric is comfortable, sweating, close fitting, light and soft, and is especially suitable for summer clothing. It is easy to handle and wash without pressing. Because of its complex technology, the price is not bad. At present, underwear, home textiles, socks, sweaters and so on are extended to home furnishing, but these companies focus on production and market, can reflect their unique culture and less innovative concepts. The new "dynamic" towel "big crocodile" against the trend and towels "big crocodile" all came to the meeting. The booth of Futian, Yaguang, Jin Hao, Xi Ying men, Jie Liya and other enterprises has been continuously heated, and there is no chill in the financial crisis. The sales volume of these enterprises almost increased by two digits, and the sales growth of some enterprises even exceeded 50%. According to the relevant person in charge of Yaguang Home Textile Co., Ltd., facing the economic crisis in 2008, the sales of Matt towel is still strong, but orders are high and prices are high. Compared with 2007, Yaguang's foreign trade sales amounted to 137 million US dollars in 2008, an increase of about 30%, and domestic trade sales reached 300 million yuan, an increase of about 60%. China's largest home textile brand, VO's domestic and foreign trade sales, also showed a two digit growth rate. Analyze the reasons. First, because of the economic crisis, overseas big customers no longer place orders for some small businesses previously cooperating. They prefer higher prices to large enterprises that are guaranteed. Two, because consumers in Europe and America already regard towels as consumer goods, there is no reduction in consumption of towels due to the economic crisis. Instead, due to the recent leisure time at home, more emphasis on home life, towels consumption has increased. Three, the 60~70% of Yaguang's foreign trade sales is exported by its own brand, and the market channel is also relatively perfect. Marketing can completely control itself. If there is an impact, that is, customer orders are more prudent than before, the frequency of ordering is high, the order quantity of a specific product is less, but the total quantity of orders is not reduced. The number of domestic towel Market in the first place is golden number home textiles. Now, because of its high brand awareness, more and more repeat customers, the loyalty of consumers is also higher and higher. Therefore, we are no longer afraid of the vicious competition of low quality and low price products. Liu Xianbin, chairman of Shandong gold Weaving Co., Ltd. believes that consumers are paying more and more attention to the quality of life, and they begin to like brand products with guaranteed quality. They no longer buy products that have never been heard before, but the price of products is no longer the first standard for them to buy goods. However, brand enterprises' concern about sales volume has declined, and consumers' loyalty and profit margins are not high enough. Therefore, product grades, quality, sales and profits are steadily improving, and terminals that can control themselves can make the brand develop better. He believes that the market network construction and service capabilities should be synchronized, and blind expansion will only backfire. In the one or two months of this year, compared with the same period last year, sales of Jin Hao towels increased by 20%. But according to the overall economic situation in 2009, the proportion of mid-range products will be increased, the prices of products should be reduced appropriately, and consumers should be allowed to stimulate consumption and meet consumer demand. At the same time, it will enhance brand image by various forms of publicity, display product design concepts, enhance consumer awareness and enhance the "right to speak" in the market. It is the largest bamboo fiber fabric manufacturer in the country. The head of the company is the sixth generation of "great dyeing house". In 2008, the company went against the market, signed Irene Wan as the spokesman of the image, vigorously publicized the image of the brand, recruited all kinds of talents, and focused on expanding the sales force. Its domestic sales volume increased by 30% to 260 million yuan, and the foreign trade sales volume also increased by 10%. Men's underwear is the highlight of the exhibition. Men's underwear has become a highlight. Many of the 1 exhibitors have men's underwear, almost occupying half of the underwear Museum. Guangdong Zhongshan Xiaolan Town's underwear brand appearance, also released the fashion trend in the fashion show. Moreover, the categories and designs of men's underwear are more diversified, and their market prospects deserve attention. Ninja brand underwear is mostly sold domestically, mostly for intermediate prices, not only in the supermarkets, wholesale markets, shopping malls and other establishments, but also in clubs, gymnasiums and high-end clubs. According to the design director of the company, ninja men's underwear is mostly made up of 2 items, which can be affordable to most Chinese consumers. He hopes to sell men's underwear through various channels like Coca-Cola and chewing gum in the future. According to the introduction, in the future, comfort and health, underwear wear, Chinese elements, fashion, personalization and self expression will become the fashion trend of men's underwear, especially the design of waist head will be more fashionable. Even if you accidentally show a little edge, it will not be embarrassing. On the contrary, it can also reflect the taste of the wearer. Moreover, the types of underwear are further refined, which can be divided into fashion and leisure, sports and leisure, classic fashion and other styles and series, which can show the personality and taste of the wearer, and the expression methods are becoming more and more diverse. For example, sports series, but the surface style, line movement is far from enough, soft, delicate, natural luster, and has the function of moisture absorption, breathability, sweat, good elasticity and other functions are more important. At the same time, while consumers prefer natural fibers, their functional requirements for products are getting higher and higher. So cotton, Model, bamboo fiber, cotton blended fabrics and underwear of polyester, acrylic, nylon and other fabrics will have many functions such as antibacterial, odorant, anti ultraviolet and so on after being processed by science and technology. More clothing investment information, click here to enter &nb