Footwear Industry In Wenzhou Takes The Lead In Creating Fashion Clusters

　　 Wenzhou "100 shoe brand" joint exhibition activities is one of the series of activities of Wenzhou shoe leather industry association to build Wenzhou fashion capital and shoe leather industry. On the afternoon of August 29th, jointly sponsored by the shoe leather industry association, Wenzhou Commercial Daily and Wen Shi economic science and education channel, the "2014 China Shoes Capital Brand Innovation Summit" hosted by Dana exhibition company will also be held at the multi-functional hall of the first floor of Howard Johnson Onehome Hotel Wenzhou. At that time, guests from China Light Industry Federation, China Leather Industry Association, Guangdong Footwear Manufacturers Association and Wenzhou economic experts will be invited to discuss the topic.

In September 2001, the China Light Industry Federation and the China Leather Association awarded the honorary title of "China Shoes Capital" in Wenzhou. This is the first "golden brand" gold business card in China, and is also the first industrial regional economic brand in our city. Xie Rongfang, vice chairman of the China Leather Association and executive chairman of Wenzhou shoe leather industry association, said that at present, Wenzhou shoe leather industry has prominent scale advantages, perfect division of labor and professional support, and obvious brand agglomeration effect. Wenzhou is the fashion capital, and the shoe leather industry should take the lead. 2013 (2013 stores), the annual output value of Wenzhou shoe leather industry is 85 billion 200 million yuan. In the first quarter of this year, there were about 3600 shoe making enterprises in Wenzhou, and footwear brands were expected to exceed 5000. "Wenzhou shoe industry has become one of the most competitive footwear large-scale fashion industry clusters in China."

　　 Wenzhou The rapid development of footwear industry has also extended the industrial chain. At present, 3 main industries, including shoe making, leather making and leather goods, and industrial production systems, including synthetic leather, shoe material, shoe machine, shoe last, shoe mold, shoe mold, leather and other supporting industrial production systems, and related professional markets have been formed, playing a very strong agglomeration effect. The development of Wenzhou shoe industry chain of "China Shoes Capital" has also spawned "China's synthetic leather capital", "China's casual shoes production base", "China's rubber shoes famous city", "China shoes capital safety shoes city", "China Shoes Capital women's shoes base" and "China skin capital" six big power industrial base, settled in our city, and won the "China footwear export base" and the first batch of "national foreign trade transformation and upgrading demonstration base" issued by Ministry of Commerce.

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First, Wenzhou "100 shoe brands" joint exhibition activities

Wenzhou "hundred shoe brand" joint exhibition activities, Wenzhou business daily layout as the carrier, to focus on display. The members of Wenzhou Shoe Leather Industry Association participated in the following ways:

1.. Wenzhou shoe leather industry association first selected a number of well-known shoemaking enterprises with strong sense of design, high fashion and dynamic market, from the member units, as Wenzhou's "100 shoe brand" joint exhibition activity entry enterprises, and sent a letter to the enterprise to inform the finalists.

Since September 2014, 2.. Has published the 35 edition of the "100 shoe industry brand" joint exhibition in Wenzhou in Wenzhou.

During the joint exhibition of 3.. Hundred shoe brands in Wenzhou, the Wenzhou business daily "shoes and clothing" Weekly has been concerned about the participating enterprises and brands, so as to further enhance the brand image, expand the influence of enterprises, and promote the formation of clusters of shoe fashion brands.

4.. Wenzhou shoe leather industry association has focused on promoting the cluster influence of hundreds of shoe brands in the 2014-2015 years' publicity and promotion, creating a new bright spot for the development of Wenzhou footwear industry.