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Children'S Industry Has Become The Mainstream Development Direction Of Shopping Centers.

2014/8/11 11:29:00 36

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Children'S Industry Shopping Center Mainstream Development Direction

for Ms. Wu's view, the industry said: with the family consumption as the main shopping center to occupy the mainstream of the market, children's formats have become an important part of shopping centers. Good child formats can help shopping centres gather popularity to boost passenger flow and attract families to repeat shopping at shopping centres. 
 > a href= "http://sjfzxm.com//business/" > citizen < /a >: new experience of parent child shopping /p >
 yesterday afternoon, the reporter came to the shopping center of the heart city of the three lane, because it was summer vacation, and many parents were shopping with their children. A parent told reporters that because the outside was too hot, the shopping center became the best place for mothers and daughters to spend their time. "There is a real ice skating rink and coach guidance, so I gave her a class. She is learning skating here, and I will not feel anxious if I look around here. " 
 in the "cute and wonderful" theme park on the five floor of the heart city, the reporter saw a young mother playing with less than two year old children. "I love to take him here, not only happy, but also very convenient for adults," he said. The theme store clerk told reporters that there were not many people in the daytime from Monday to Friday and the weekend would increase. Because of the summer vacation now, the flow of people is much more than usual. 
, then, the reporter came to Yintai city near the intersection of Qianshan Road and South Second Ring Road. Although the opening was not long, the popularity here was also very strong. Many parents are playing with their children in the "ant kingdom" indoor playground on the third floor. "It's hard to tow away when we arrive. Sometimes we stay until his mother gets off work." An aunt with grandchildren came to play. 
Ms. P, who lives in the administrative district near Yintai City, told reporters that shopping in the past might have been a stroll for shopping, and less interaction with children and other members of the family. "Now that shopping is probably a family meal, children can play, and finally shopping. Sometimes children will directly say they want to play in the shopping center. Children's ideas will directly affect the choice of adults. 
 in addition to the two shopping malls visited by reporters, other shopping centers also regard children's formats as the highlight. For example, Swan Lake Wanda not only has "children's King", but also has some children's amusement facilities at the door. Besides the regular children's playground, the new center also includes the early education center. 
 Merchants: Children's formats: rich way 
 "experiential consumption" has become an indispensable competitive magic weapon for businesses. Children's format is also one of the important contents of experiential consumption. "At present, children have gradually become the core part of family consumption. For our center, the area of catering and children's business has been combined to account for 70%, of which the experiential children's interactive entertainment venues occupy an important share. Zheng manager, planning department of Yintai City, Hefei administrative district, told reporters. 
"P", Mr. Zheng said, the position of Yintai city from the beginning of its creation is "family - oriented", and it has become an inevitable trend for the shopping center to pay attention to the children's format. "The shopping center is not only a department store, but also a diversified place for leisure and entertainment. If we can grasp the target group of children, we will surely attract more consumers. It is reported that the shopping center also attaches great importance to children's business in the process of attracting investment. "It can be said that good children experience projects and children's education have always been the focus of our investment." Cheng manager, who is responsible for investment promotion, said that in the future, they hope to have children's amusement facilities experiencing "more dynamic interaction". 
The staff of the Promotion Department of the city of P think that it is an inevitable trend for the market to compete with the children through the child formats. "With the full implementation of the" two child alone "policy, each year will bring 1 million 500 thousand to 2 million of the new born population, which contains tremendous business opportunities. The staff said that in the early days of the city's opening, the mall had launched a series of children's activities to attract "children centered" consumer groups, such as holding some children's competitions, introducing children's dramas and so on. However, with the increasingly clear positioning of the market, the mall has made some adjustments in strategy, "mainly in order to avoid homogenization and give full play to its advantages, and made some adjustments according to the situation." 
 the staff member said that although the children's format has a strong absorption power, it can not be considered that the introduction of children's formats will be able to do well. "If we want to promote other formats through children's formats, we must also consider the comparison of retail, education and entertainment in children's formats, and make relevant effects through location combinations. "Heart city" is a young customer base, so children's formats will be more targeted at young parents. 
 expert: according to location selection format 
 "children's format is a main trend of shopping centers at present, which is mainly determined by the current shopping environment." He Jiaxin, Secretary General of Anhui chain operation association, said that with the emergence of large shopping centres, competition has become more intense. Inevitably, there will be homogenization among shopping centres. 
"P >" in the view of secretary general, competition must not be blind. First of all, we must set a good position. "The consumption groups and positioning of each shopping mall are different. For example, the group facing the four archway is different from the group facing the shopping mall around Swan Lake. We must be differentiated so that we can win together. "What kind of format is suitable for development? We have to make a concrete analysis of the specific situation, and we must not rush to the herd." He said the Secretary General. 
 health and safety problems cause parents' concern 
 "the last time the child came back from playing in the playground, he fell ill. Maybe it was the environment was not clean." Some parents told reporters Tucao said that although children enjoy the playing process, the air quality and hygiene environment of individual informal children's entertainment places are worrying. "Some children urinate directly in the pool. The management of the managers is not in place, and the disinfection facilities are just as nominal, so they will be more worried before consumption. 
 the parents said that he had studied some children's playground carefully, and found that many toys were covered with dirt. There were some food residues and rubbish on the floor. Some corner areas even had a thick layer of dust. Reporters in the survey also found that the safety of amusement facilities is also a concern of many parents. "Although there are strict indications of potential hazards on the site, there will also be staff visits, but some cases are unavoidable." Miss sun's daughter is 5 years old. Her favorite place to play is shopping arcade. "Many places that should be installed with guardrail are not installed. Children can be knocked down without care. Even some children go backward on the slide without their parents, which are very dangerous actions.