Cross Border Electricity Supplier: How Do You Win Back To The Shopping Cart?

< p > > a href= "http://? www.91se91.com/news/index_c.asp" > Network retailing < /a > has achieved blowout in recent years.

Forrester predicts that retail sales will grow to $414 billion in 2018, accounting for 11% of the total retail market.

However, online retailers are also facing many challenges. Among them, < a href= "http:// www.91se91.com/news/index_c.asp" > shopping cart abandoning /a > is an important problem.

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< p > according to statistics, about 67% of online shoppers added to shopping carts were eventually "abandoned", causing online retailers to lose hundreds of millions of sales revenue.

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< p > online shoppers have many reasons for giving up orders, such as high freight rates, not satisfied with the current commodity prices, and are in a wait-and-see state; they need to think more about deciding whether to buy or not; they may forget that there are unpaid goods in their shopping cart; they do not explicitly mention freight charges; they do not want to create a new account for purchase; customers may wish to buy in tourist condition; the website is too slow; there is not enough payment options.

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< p > however, as long as we check the reasons why customers give up orders, and then take targeted measures to save them, such as sending personalized marketing messages to customers, it is very likely that they will be brought back to order again.

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< p > articles in the US media have learned that the reason why customers give up orders and how to reduce the abandonment rate, the domestic cross-border electricity supplier enterprises can learn from the following practices and win back the "abandoning order" in the shopping cart.

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< p > < strong > as simple as possible, do not set obstacles for customers < /strong > /p >

< p > a lot of people are on a href= "http:// www.91se91.com/news/index_c.asp" > online shopping < /a > mainly because online shopping is very convenient, and they want every step of shopping very smoothly.

Among them, settlement is the most important link in the whole shopping process.

However, many online retailers are putting obstacles to consumers in this link.

Forrester said that 11% of American online shoppers said that because users' registration sessions were too cumbersome and lengthy, they finally had a feeling of fear and finally abandoned the shopping in the website.

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< p > it can be seen that registration must be as simple as possible so that customers can quickly browse and purchase merchandise on your website.

How can an online seller ask customers to input a lot of personal information before ordering shopping? Many customers will be too troublesome, and finally leave their heads behind.

If you need to register or input some information in the clearing section, be sure to be simple and direct. Just input the necessary information, such as user name and mailbox, and then let it go to the customer.

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< p > most of the successful online retail brand settlement procedures are simple, with only a few steps to complete.

However, the settlement procedures of many websites are very troublesome.

A study showed that online shoppers had to turn over 5.6 pages on average from the shopping cart page to the paction confirmation, and another study showed that customers had to turn over 9 pages to complete the settlement.

Such a complex settlement process makes many customers feel very annoyed, even turning their attention elsewhere, and may eventually give up shopping.

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< p > in short, if online retailers can ensure that the settlement procedures are simple and easy, they will greatly reduce the rejection rate.

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< p > < strong > do not hide the price < /strong > < /p >.

< p > imagine that a customer who is very sensitive to price goes into a website to find a yoga pants.

After careful study and selection, she finally selected a price acceptable trousers.

But when she went to settle accounts, the amount of the goods went up loiter, and the seller only added taxes, freight and other charges at this time. At that time, the customer would basically give up.

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< p > in practice, this situation is very common. Many online sellers start to hide all kinds of expenses and try their best to attract customers. However, the final step of customer settlement is the emergence of all expenses.

This will annoy many customers, and the shopping experience is also very bad, because they spend a lot of time to study your products, but in the end they have to give up and let them have the feeling of being cheated.

Therefore, online retailers have to see the prices straight and straightforward, so that they can provide customers with a good shopping experience.

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P > < strong > the winner of the shopping cart abandoning list < /strong > /p >

No matter how hard P works, Internet retailers can not stop some customers from giving up orders in shopping carts.

However, there are ways to prevent rejection.

For example, push a picture of a similar product to the customer on the shopping cart page to attract attention, so that customers will not leave the shopping cart page immediately.

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< p > < strong > in addition, we should pay attention to the following points: < /strong > < /p >

< p > 1. When customers give up an order, they should send him a tracking email within 24 hours and recommend similar products to him.

The email served as a reminder that customers were still waiting for him to buy.

In fact, goods stuck in shopping carts do not mean that customers have given up orders. Many customers often browse the goods in a busy way. When they see interested products, they will first join the shopping cart and wait for time to do research again.

Therefore, it is necessary to send mail to remind them at this time.

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< p > at this time, besides sending basic commodity information in our mail, we can also send some customer reviews related to the goods to further stimulate customers' intention to purchase.

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< p > in addition, it is also a good idea to create some nervousness in the mail, such as remind him that these goods will be sold out, and there may be goods in a few hours, so that the customers can return to the website order.

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< p > Second, using personalized push technology.

With the help of this technology, the browsing habits of consumers will be clear at a glance.

For example, a customer always watches the cold clothing, and the online retailer can basically determine that the customer is in the cold area. At this time, he can push some cold climate suggestions and related clothing.

You can also push similar products to them according to their browsing history.

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< p > according to the report, 95% of customers will basically need two weeks to complete the purchase after giving up the order of the shopping cart.

Personalized technology can help online retailers pform their visitors into order customers in effective time.

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< p > Third, followed by Fackbook to abandon orders.

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< p > you can collect e-mail addresses before shopping cart pages.

If the customer specifies a Email, the product in the shopping cart can be returned to the email address through technology.

But a more common example is that you can track your customers and creatively advertise through Google's re marketing technology.

These ads will be traced to them and presented to Facebook and other Google advertisements, giving users more attention.

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< p > Fourth, the shopping cart discarding order into marketing automation, through the BI computing model, combined with short message, APP and other channels, seamless touch customers, timely and effective personalized shopping cart to retrieve, is also an effective way to save customers' goods discarded.

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