Chen EU Crisis Public Relations Currently Difficult To Conceal The Death Of The Industry

< p > "question, I am too good at it."

With a beam of chasing light, Chen EU's character is full of words.

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< p > June 1, 2014, Forbes's second gathering forum in China. The 31 year old speaker again threw out the philosophy of stay doubtful.

Of course, the 16 year old Sichuan prodigy, who was admitted to Nanyang Technology University in Singapore, was skillfully switched to the business discipline, expansion of scale, internal employment mechanism and promotion strategy, which was more than two thousand years ago.

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< p > listener can only appreciate.

After all, 16 days ago, the only four years of jumei.com's China vertical beauty B2C first share business platform was sent to the New York Stock Exchange by jumei.com. The personal value of its personal assets also soared to 1 billion 300 million ~15 billion dollars.

Now, he is no longer the "water bottle man" who is "I speak for myself", but the only one of the world's ten largest list of post-80s, 1 billion dollar rich list.

More important: the two time to start a business.

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< p > the applause of flowers is absolutely necessary.

For example, Chen Ou Kou "keep the cock wire, keep questioning" the valiant values.

Well, 57 days later, the question of poly beauty came from the cock.

For a time, "poly beauty or counterfeit?" "I speak for the fake!", all kinds of or ridicule or sarcasm came up in a few hours in July 28th.

Experts from the motherland are everywhere.

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< p > generally speaking, when a company is silent before IPO, it is the best node for privacy and scandal.

Either a competitor or an investment bank expert, or a former colleague and student who has all kinds of thoughts in mind, Chen ou can not avoid it.

However, once you have successfully landed on the stock market, you can still enjoy a "honeymoon" until the high growth you have publicized is shattered by reality, and there is naturally a muddy short selling agency to find trouble.

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< p > jumei.com's experience is peculiar.

First of all, its story in the capital market is still obvious to investors, whether it is the profit in the eight consecutive quarters or the 22% share in the field of cosmetics, including the unique distribution of cosmetics, the low rate of return, the customer viscosity and the high repetition rate. Most of the conclusions given by common sense and independent third parties are eight or nine or ten.

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Less than P, especially the trend of "CEO marketing" launched by Chen ou, not only did Dong Mingzhu and GREE have to steal their teachers' skills, but also the market share of 10.1%, 11% and 6.3% of the three consecutive years were also different. Even though they were not as evil as vip.com 4%, they looked at 58% of 58 cities and 64% of elong.

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< p > "the only fortunate thing is that they didn't put my phone number on the marriage seeking website." Chen's self mockery sounds more like that of Donald Trump's film maker.

As for the 2013 China cosmetic industry's annual sales volume of 36 billion 500 million US dollars, of which B2C accounted for only 10.2% of the fact, it only adds two wings to the imagination space.

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< p > everything is getting better until Yi Peng Hang is exposed by the Tencent technology report team.

The plot is quite old-fashioned, that is, the three rivers in Beijing, Tianjin and Hebei, the largest and highest administrative county enclave in China. In other words, it is probably the largest house in the area of "Three Lazy pipes and three difficult pipes". A man named Gao Peng thinks of himself as Bernard Arnaud of LVMH group, or Francois Henry Pino of Kai Yun group. The original business range from garden greening to chemical products is up to 31, but it has nothing to do with luxury goods import and export agency.

And his sales platform is built on jumei.com, Jingdong, No. 1 store, Gome, Amazon - all China's "small era" fans have heard of the electronic business platform.

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< p > it is a little injustice.

The monthly flow of water is more than ten million. It is believed that the result of the "new consumer law" is that it has received more than seven days' unconditional return of "regret right".

Moreover, Lao Shisi Ying Peng Weiye, Guan Chen Heng ye, a shadow company.

It is a bit interesting that Gao Peng is obviously a narcissistic and ambitious master who always wants to embed his name on the name of the company, and he also thinks of his career as brilliant.

After all, they are not selling Armani or Burberry.

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< p > it is rather ironic that the so-called "luxury" and "cosmetics" brand, which sell less than 88% off of the price of genuine products, are sold in a prosperous fashion, but the meaning of "Yi" is just "beauty", and jumei.com certainly does not think it is a beautiful thing.

The two day of stock price collapse is just the beginning. Once the tens of millions of customers built on the "100% authentic products and 100% trusting" CIGNA have been shaken or even collapsed, the crisis of the 100 year brand like Fuxi, which is abandoned by Kendl Ki Macdonald, is unlikely to happen.

Chen Ou's eloquence was good, and his literary works were excellent. His allusions were also familiar.

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< p > why should we get entangled in < < a href= > http:// > www.91se91.com/news/index_c.asp > > Chen Ou < /a > do not know, Chen Ou is very big, Chen Ou needs to resolve strongly whether the public relations release is a master or not, and there is no need to trace the truth of Chen's abolition of the details of the third party platform. After all, jumei.com has completed the third party platform stores several hours after the incident.

The question is, this is not the first time that jumei.com counterfeits have been exposed. After the successful listing of the company, faced with stricter market supervision, why did Chen Dun not set up a firewall? At the same time, China's e-commerce platform matches the fake industry chain, and it is far from jumei.com's.

In this case, all the platforms, including the Jingdong, were spared, and the firepower was concentrated behind Chen ou. The rest of the platform temporarily missed the third party platform, but there was a rare loss of voice. There was also a lack of accountability. What was the secret of it? Is it really the class composition between the "grass people" and the pure "high court"? < /p >

< p > here we have to talk about the business structure behind jumei.com legend.

Although it is known as the boss of the beauty business, the exclusive brand is only 15%, and the rest is a href= "http:// www.91se91.com/news/index_c.asp".

Everyone knows that "exclusive" is the term "high profit". The number of 70% will obviously make manufacturers salivate.

News about cosmetic profiteering has always been heard, such as a box of SK-II immortal water plus a R & D cost of 10 yuan per bottle, while the retail price in China is 564 yuan. Even if China's tariffs are harsh, the gap is already on the horizon.

Therefore, with the advantages of flat channel plus no shop, the electricity providers can still make great profits under the premise of big discount.

The problem is that most of the famous cosmetic brands in the world are controlled by the eight big groups. People are unwilling to let China's flood rush to the Dragon King temple under their own line.

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< p > it is alleged that the two presidents before and after the launch of the Tmall took years to allow a European brand to go online, and the price was not much larger than the offline stores.

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< p > > OK, < a href= "http://? www.91se91.com/news/index_c.asp" > first line brand < /a > has become a hot cloud in the sky. Want to be a boss, except for a lot of two generation products, we can only rely on third party agents. We can also sell other luxury goods. Gross profit is greatly inferior. It can not support 10 thousand yuan and a total volume of pactions.

If you want IPO, the positive end number is important.

From 2011 to 2013, the paction volume of jumei.com was 92 million US dollars, 327 million US dollars and 816 million US dollars respectively. Compared with that, affiliate revenue corresponded to 89 million US dollars, 118 million US dollars and 403 million US dollars. The self operated terminal obviously enlarged, but the cash flow generated by consignment still accounted for half.

In 2013, the "genuine alliance", which was built for a long time, could not stop the flow of Yilang Hengye to fake a good life.

Anyway, Gao Peng never thought about going public.

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< p > jumei.com is not the only one that dabble in this field. It is difficult to get rid of the blame. Only the Jingdong have their own flagship.

And the biggest rival, the bee, was stronger in its own brand marketing and reduced its book color. The 75% stake sold to the listed vip.com was also detached.

But jumei.com, as the old saying goes, heap up the shore and flow quickly.

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< p > perhaps before the muddy water company touches the door, Chen Ou has to pick up another famous saying: no more...

We are going to die.

Middle space, fill it out by yourself.

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