Persistent Development Of Chinese Garment Industry To "Creation"

< p > < < a href= > http://sjfzxm.com//business/ > > International > /a > fashion industry demonstration and brand promotion. The Chinese garment industry has been developing from "manufacturing" to "creating", opening up the golden age of Chinese clothing: a group of enterprises quickly created their own brands, showing the courage of Chinese clothing in the market; a large number of brands quickly completed the construction of the market network, pushed the rent of the two or three tier cities to the high point; a group of enterprises rapidly realized the expansion of assets, miraculously realized the dream of becoming bigger; a group of brands created a personality style and competed with the international counterparts in China in the market.

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< p > however, the purchasing power of the 1 billion 300 million rising population has not kept China's potential clothing market continuously moistening Chinese clothing people: the market is too cold, the stock of products is increasing, export orders are reduced, and the chain of enterprise funds has broken down. In the increasingly fierce competition, some enterprises even have shut down production, and the owners have lost contact with them. Some shops that are frantically opened by the brands have been gradually closed down, and some of the capital chains that have rapidly expanded their capital have problems.

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< p > < a > href= > http://sjfzxm.com//business/ > > /a > this phenomenon of big ups and downs. The comprehensive quality of the apparel operators and the rapidly developing business environment and market demands do not match, which is the key to their difficulty in standing up in the competition.

Because the comprehensive quality is not enough, some enterprises earn money through clothing management, do not innovate the brand culture and enhance the core value of the brand, but invest a lot of capital in the real estate, hotels and investment industries that are profitable but not familiar with themselves.

Because of the lack of comprehensive quality, some enterprises blindly expand their brand proposition. After opening a large number of shops beyond control, they are hard to land on the market due to lack of professional marketers and lack of brand culture.

Because of the lack of comprehensive quality, some enterprises still do not study consumer demand and do not shape their competitiveness by copying cheap products after copying large brands. In the increasingly serious homogenization of products, homogenization of channels, and homogenization of business models, they lose their bearings.

Because the comprehensive quality is not enough, some people who have low threshold in clothing management, do nothing, even have no basic aesthetic vision, use the money earned from the clothing industry to gamble, guarantee and invest in shops, so that their enterprises will disappear quickly in the vast market.

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After accumulating, we should increase the input of commodity style and design innovation, and vigorously change the extensive and inaccurate phenomenon of brand service. What is our brand's fashionable charm? Why should our operators have a broader mind in the sublimation culture of operation, and tap into the potential consumption demand after building a certain market share and build up the core value of brand competition? How can our brands not stand out from the homogenized market environment? If our entrepreneurs are good at learning and willing to cultivate themselves, we can analyze the pros and cons of various venture capital and calm down the pros and cons and define our direction. What can we do to achieve the ideal of 100 years' brand and to do the most fashionable value of Chinese clothing? Why can't we realize it? < /p > < p > If our brand owners have a certain degree of cultural accomplishment,

< p > please do not envy the tenacious vitality of those hundred years of brand and see how much nutrition we have injected into our brand. Please do not make the first priority in China. Check our distance from the first character, the first accomplishment and the first spirit.

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