How Does Display Affect Store Sales?

< p > a shop wants to manage well, it needs to have all kinds of factors. It is indispensable to make good use of time and place. Today, Xiaobian shares details of the store's display and layout.

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< p > 1, < a href= "http://sjfzxm.com/news/index_f.asp" > we (/a > shop) to set up (display, layout) must consider from the perspective of consumer demand.

If our consumers feel too tired, it's too much trouble.

At that time, people would think about the competition stores that they thought about them.

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< p > clothes buyers are concerned about fashion, quality and concerns. Can they take care of their physical status, identity and wearing occasions? Do we take into account when we are doing the display layout? Do we consider the taste, hygiene, environment and atmosphere of the guests concerned? Do we consider whether our hairstyle is concerned with whether our hairstyle can be tailored to our own design, fashion, occupation, activity occasions and so on? Do we consider and display outstanding features such as beds, toilet space and bath temperature of Traders Hotel? Are we thinking about it from the perspective of our consumers? < /p >

< p > two, we must think from the perspective that consumers can see in setting up (display and layout) of our stores. This is easy to see.

You can't see it. You did it in white.

Not a part of people can see it, but consumers who enter our stores (or the consumers we want) can see that this is what we are going to pursue and strive for.

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< p > there are many ways to display goods in stores. Every commodity has its display rules.

In China, there is a saying that "the fish head is in the direction, and the money is the source."

In view of this habit, many stores turn their heads inside and fish tail outward when they fish.

This may be more out of custom, and it is hard to say how much scientific basis it is.

As a businessman, we need scientific theory of commodity display.

The most typical display theory is the "magnet point" theory of stores.

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< p > < strong > > a href= "http://sjfzxm.com/news/index_f.asp > > magnet point < /a > can be divided into four parts: < /strong > /p >

< p > the first magnet point is located on both sides of the main channel of the store, because it is a necessary place for customers, so it is also the most important place for the sale of goods, and the main products should be displayed here.

The display of goods at the first magnet point will not only have a great impact on the products sold, but will also determine the overall impression and evaluation of customers.

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< p > second the magnet point is located at the top of the main channel and is usually located in the innermost location of the shop.

Second, the display of magnet points should be able to induce customers to enter the most innermost goods in the store. Generally, they should put in the commodity of daily distribution, because consumers are always pursuing new products, laying the new products at second magnet points, and attracting customers to the inside of the store. Secondly, we can configure some seasonal products to make use of the seasonal difference in prices to attract customers.

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< p > third magnet location is located at the outlet location of the store. The purpose of the display is to extend the retention time of customers in the store as much as possible and to stimulate customers' desire to buy.

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< p > Fourth magnet point is a location that needs to be noticed by customers in the long display. Therefore, there must be a wide variety of features in the layout of commodities. The display of goods will pay more attention to changes, and it can be used to display large quantities of platforms and shelves, highlight the signs of commodity locations, and set up ad POP with special goods on both sides of the road.

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< p > display and inventory are closely related, and display design is the way and means of inventory product display, which determines when, where, and what form of inventory products will be presented to consumers.

Therefore, it plays a very important role in the sale of inventory products, and also plays a major role in controlling the volume of products.

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< p > > a href= "http://sjfzxm.com/news/index_f.asp" > commodity > /a > season, the task of shop display is to propagate the following three information to customers actively: < /p >

P > 1, the consumer season will change (suggesting that customers may need seasonal clothing); < /p >

< p > 2, brand new products to the store (recommended theme merchandise Series); < /p >

< p > 3, consumption trends will be popular in the new season (Guide style / fabric / color / theme design / style consumption trends).

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< p > display designers should make rational planning of the process of display design through the analysis of sales data, adjust the ideas and methods of display design, so as to make the display design meet the general purpose and control inventory at the same time, and suppress the backlog of unsalable goods.

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