Women's Clothing Store Decoration And Brand Image Unification

Terminal image building is the first link of terminal marketing. After a brand's SI system is determined, the promotion of each single store is very important, otherwise SI will lose its meaning. To ensure that the image decoration of every single store must carry out the SI thought, we can ensure the unity of brand image.

　　 1, terminal products Display case

The quality of terminal display cabinet is related to consumers' impression of the brand. First of all, the color and shape of the product display cabinet should be coordinated with the brand concept; secondly, it can better foil and render products; third, it is important to keep up with the trend and not be out of date.

　　 2. Fitting Room

The fitting room is not big but fine. When you feel a brand, you need to try on its product. The time you stay in the fitting room will be the key for consumers to make decisions. As a result, the planning of the fitting room should be well ventilated and clean, and there should be some places for hanging clothes and some makeup for women. There is also a "guiding plan" for underwear wear. The color and lighting of the walls are also important, so that women can feel warm, just like in their own rooms.

　　 3. Cashier

It is an important part of the whole shopping space. It is important to coordinate and complement each other with display cabinets, playing a role of decorating stores and standardizing. On the other hand, it can store data and facilitate checkout.

　　 4, lighting

How to attract women's eyeballs? How to better please them? Keep them. "Good lighting" has been listed as one of the most important environmental factors by consumers. 75% of consumers think that the lighting of stores is very important and will directly affect their buying behavior. In particular, like underwear, such a special personal consumption product, most women purchase mainly by feeling, and the impact of light on them is even more prominent.

Lighting is divided into smallpox, showcase, light box, showcase, fitting room, lamp mould and so on. It mainly plays the role of playing up the product and rendering the atmosphere of the store. In order to maximize the role of lighting, we must take into account the style of display and the style of decoration design of underwear products. We should not only pursue the orderly arrangement and unique shape of lamps, but also emphasize that there are plenty of direct light in the objects (including goods display and image printing drawings). Where there is no display, indirect light sources are used, thus making use of the density and change of light to make the level of the store more diversified, the sense of space is stronger, and the shopping atmosphere is thicker.

Another important point is to pay attention to energy saving in lighting to reduce unnecessary costs.