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Shi Yang Opens Shop Experience: Star Shop Is Not So Simple.

2014/8/8 12:27:00 165

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Sanlitun is a label for Beijing's nightlife, where the bustle and passion have never been dimmed by the poor air quality of Beijing. The interview with Shi Yang is done here, but his temporary residence in Sanlitun SOHO is a rare place to make trouble. The interview started at half past nine in the evening, and the night in Beijing just started. 
 the reporter sits in the hall of the downstairs SOHO of Sanlitun, where security is tight. At the moment, Shi Yang is blocking the elevated Viaduct on the imperial capital. An hour later, Shi Yang, dressed in rose colored sweater, finally appeared in front of the reporter. "These days I was in a learning car and crash class. I spent eight hours in a day. 
 2006, Shi Yang took part in the "my own show" competition and won the popularity championship. Many people's impression of him is weird and poisonous. But now he is a full-time Taobao shopkeeper. His "magic Lulu" has been running for more than three years, and now it is the five crown shop. This achievement may not be outstanding on the vast Taobao, but it is undoubtedly the best in the Star shop. 
 many people may feel that stars have an unparalleled advantage in opening stores, but in fact, supporting a star shop can never be a simple fan economy. Shi Yang's fastidious demand for supply chain upgrading, the uncompromising compromise and the secret of success are always consistent. 
 making Taobao star than making /strong > /p >
When p entered Shi Yang's residence, two "meow stars" came out to greet the host. He raised two Siam cats, a pair of little brothers, already three years old, one named magic Li, a guru Lu, together is Shi Yang's Taobao shop name. 
 "they are my fortune cats. Since I came to my home three years ago, the sales of Taobao shop have been thrown up." Shi Yang told reporters about the origin of the two meow stars, who were bought by Taobao from Taobao. So the opening of the interview has become a sharing meeting of Taobao shopping people. 
 the power of changing consumer habits in e-commerce has been most vividly reflected in Shi Yang. "I never used Taobao before, but now even mineral water is purchased online. The meaning of offline shopping mall to me is that sometimes I try to have a pair of shoes in the past and try to copy the tag and go home to Taobao." As a "heavy chopper hand party", Shi Yang said that every time he made the bill, he defeated 99.99% of consumers on Taobao. 
 of course, the leader of the chopping party should be strong. The stars in our stereotype are high handsome or Bai Fumei, but Shi Yang has wide eyes with a very positive tone: "not every star makes money." 
Shi Yang, who took part in the talent show, took advantage of his strange style and sharp language. At that time, he was regarded as a "phenomenon" and was popular in entertainment circles for a while. P But after signing with the entertainment company, Shi Yang did not live the kind of life that he thought hard earned. After the cancellation of the brokerage company, Shi Yang lost his financial resources. As a North drift, he knows very well that the society will never sympathize with the weak, nor will he be happy with him for a moment. 
When p took part in the draft, Shi Yang tried to sell his performance props on Taobao, and the result was pretty good. At that time, Taobao was still a niche platform, which is more like a channel for fans to communicate with fans. 
After P, Shi Yang, who was unemployed at home, decided to formally join Taobao. His purpose at that time was simple, that is to support his family. It's Shi Yang's idea to make money and let her mother and herself live a good life. 
Like P, and many people who just started to open C stores, Shi Yang didn't have his own exclusive supplier. Without Taobao's experience, he had no idea what to sell and how to sell. After all, selling props is not a permanent solution. 
At the beginning of P, Shi Yang thought of men's clothing, but immediately found that "men don't buy clothes". The beautiful clothes that were seen in Shi Yang's eyes were not to be seen on Taobao. Everyone thought his aesthetics was strange, though Shi Yang thought he was too advanced. And aesthetics is a very difficult thing to compromise, so Shi Yang gave up the idea of making a href= "http://www.91se91.com/news/list.aspx Classid=101112102107" > menswear < /a >. 
 and then he wants to make cosmetics. At that time, he took the dealer's way, but the source of goods was unstable, and his shop rank was not high. "Once, I bought goods from a private brand supplier and sold it better than his own store, so the other side raised the price for me. In a rage, I decided to make my own brand. 
 now, Shi Yang has been a five crown shop, and the expression is almost the same as that of his hair. Three years later, he bought a house in Beijing and completed his wish. 
 perfectionist's model 
 in fact, in order to achieve the current state of the shop, Shi Yang has worked hard in every aspect. He is relying not only on luck and star aura. 
 first, Shi Yang of Aquarius has strict obsessive-compulsive requirements for his products. 
Shi Yang didn't know much about the industry when p decided to become a god grass. He doesn't have his own supply chain, and he doesn't have a very specific idea about how to make a bottle of skin care products that can be used. 
 "I am a particular person who likes to explore himself. If I want to do a good job, I will dig three feet and find the best way to solve it." He began collecting all kinds of information on the Internet, and then ran various kinds of beauty make-up exchange meetings to know all kinds of well-known suppliers at home and abroad. 
 with initial resources, Shi Yang began to mix up these suppliers. "For example, the fragrance of the product, I have to go to the supplier of perfume to communicate with the R & D personnel and bring out the fragrance that I think can be made. I am very sensitive to fragrance, and I can not stand that kind of vulgar taste, so the smell of products in my shop is lighter. They are all compounded of plant fragrance. I also have to communicate with the producers who make bottles and paste, and what kind of paper and printing technology are most comfortable for customers to use. Speaking of the twists and turns of building supply chains, Shi Yang began to talk incessantly. The integration of supply chain is a very long process. Through constant debugging and replacement of suppliers, Shi Yang has the present god grass fairy wood. 
Shi Yang P picked up a bottle of aloe vera gel on the table: "this is a bottle of ordinary products, from raw materials, processing to bottles, covers, stickers, and everything is the supply chain that I have worked hard to find." This is a little bit like Coca-Cola's formula. Only Shi Yang in the world knows it by himself. "This is my core competitiveness. It's what I have done with great efforts." 
 in addition to the product itself, Shi Yang is a very efficient and experienced person who can earn money by lying down. He is not willing to stand and shout. He has taken the product and operation alone, and he has designed photographs and copywriters. In order to enhance the visual effect, Shi Yang also learned to design for two months last year. 
 we can hardly imagine how many of these lives are done by ourselves. We must sigh that doing business really needs passion and talent and is indispensable. 
In addition to the four shipments, Shi Yang's store has only one customer service far away from Changsha. Shi Yang often made his own customer service, and then he came to a rule: people who ask questions do not buy, but those who buy do not ask. "People who ask for orders in the background usually do not hesitate to ask a question. They usually hesitate. We recommend that the last customer would feel that they did not achieve the desired result, instead they would come to find fault." So Shi Yang's shop, which is rapidly upgrading to the golden crown, has always had only one regular customer service, and it is far away in Changsha. 
 warehouse is mainly Shi Yang's mother is taking care of. In order to facilitate the delivery of his mother, Shi Yang tried several delivery software until he was comfortable. "Now this software is specially designed for Juhuasuan merchants. It's not bad." For Shi Yang, "no matter hardware or software, I have to use the best printers. I also buy the best ones." 
 Shi Yang does not conceal his perfectionism. Although the price of the product is not expensive, it is the best match Shi Yang can give. "Good brands are embodied in details, and people who use them will feel it." 
 not bitter Taobao shop owner /p >
 now, Shi Yang's little days are unusually solid. This is the biggest difference between Taobao shopkeepers and stars. 
 he has a regular schedule every day. He waits up to get up at noon and opens his computer to see which a href= "http://www.91se91.com/news/list.aspx? Classid=101112102107" products sell well. The replenishment is scheduled to be done. In the afternoon, if there is nothing to do, it will serve as a customer service and understand the problem of customer concentration so as to optimize the details page. The quiet night is Shi Yang's "peak of inspiration". He will pay close attention to the data of his shop and look at the situation of his colleagues. By the way, he will study the information and activities on Taobao's home page. It's usually three or four o'clock in the morning. 
 his complete SOHO mode is very suitable for the idea of Sanlitun SOHO which he lives in. Most of the time he is accompanied by two meow stars. "Actually feeding them and pulling them are also part of the work, because they are my Lucky cats." 
 as a freelancer, Shi Yang now has almost no weekends. "What do I do for the weekend? I work seven days a week, and I can take turns without a rest every month." The reporter asked him if he was tired. He said he was tired. In the peak season of selling skin care products, he watched the money splashing in every day. 
P > making money is a very cool thing, but it is not different from other C stores. Shi Yang will also encounter a series of problems, such as traffic bottlenecks, risk assessment and return risks. But his whole body exudes a mood of "making Taobao as a monster." he has been full of positive energy in the whole interview. "I do not do promotion, nor compromise with bad reviews, or even accept returns", because "some people are bullying and cowardly, and compromising once will bring more flies to find eggs." 
 but this kind of gas field is not from the beginning. Shi Yang told reporters that when he first received a bad review, it was just when he was lifting the drill that he missed the one. Unfortunately, there was a problem. The customer thought the product was fake. Shi Yang explained it for two hours, swearing and finally changed it. 
"P > has always been able to be promoted to crown store. Shi Yang suddenly saw it. Every time he received a bad comment, he was not willing to talk with others. He kept the bad comment. Anyway, as a Taobao store, he couldn't get all the buyers. 
 Shi Yang dislikes doing direct train and so on. It is not pleasant to popularize. His traffic is drained by the Star shop platform, and the rest is natural flow. "There are a lot of people in the Star shop who are wandering around. They will come to see the product, and the traffic will go up, and there will always be a conversion rate." 
 making star of the Star shop /p >
 stars have many shops, but not many of them actually do well. Shi Yang said this is a talent. He said he was very business minded when he was young. "When I was little, I had relatives working in a printing shop. Sometimes I gave some printed stickers to me. When the material was not as rich as it is now, I sold the stickers to the school." He cut a whole piece of paper and sold it separately according to boys and girls' preferences, big 20 Fen, small 10 Fen. When someone confiscated the teacher, Shi Yang had already emptied the goods when he was confiscated. It was said that they earned a lot of pocket money, but they all turned into spicy string and ice cream into Shi Yang's stomach. 
Less than P, Shi Yang knew how to accurately target different target customers and understand subdivision categories. 
 he said that now he is watching other people playing Tmall, "Tmall is sure to throw money, and big activities can earn money". But he has thought about how to get to Juhuasuan in the future. "Sell one product at a time, and I don't need to increase the number of employees myself. I will cooperate with the courier company so that they can find someone to help me pack them, and then I'll just drag them away." 
 when asked if it would be like carving eagle to sell products under the line, Shi Yang said excitedly, "I have bought all the shops, and I will try to open a physical store." But he thought it was necessary to find out the difference between the demand of online and offline consumers. 
 when it comes to the goal at this stage, Shi Yang thinks that he should earn more money and then trust the store to travel. "I want to go to Provence and take pictures of my next season's products." He felt that the pictures were in the shed and there was no difference with other shops. 
 as a once popular stage star, Shi Yang admits that although he has not been too interested in performing arts circles, he still hopes to complete his dream when he was young, and make his own album not necessarily sell well, but as a gift to his own powder and shop consumers. 
 talking about the difference between making Taobao and being an entertainer, Shi Yang considered it and then answered it in an unusually serious way: "do a href=" http://www.91se91.com/news/list.aspx Classid=101112102107 "> Taobao < /a > Taobao's 30 day zero clearing way, people dare not relax, always thinking about how to do next.