INXX International Tide Brand Will Account For 9 Of The Rival ASOS.

With the domestic Fashion trend As the market fever continues to rise, enterprises entering this market are also quietly increasing. INXX is a new retailer targeting the domestic fashion market. In the mainland, INXX chose to work online and offline simultaneously, online B2C official website and mobile terminal sales APP, and Shanghai joy's offline experience shop has also been opened. INXX has overseas international background. In order to open the domestic market quickly, INXX's B2C business has carried out deep cooperation with the online brand women's clothing brand seven grid.

INXX official said, from the development process of eBay and Amazon in China, we can see that China's e-commerce has Chinese characteristics. Finding a local e-commerce partner can save a lot of INXX's capital and time. "Seven, the grid itself has the characteristics of fashion and personality, and it is the partner we are looking for from tonality."

INXX the mainland's B2C business operation, design, marketing personnel, almost all of the initial personnel are transported over the seven grid. INXX and seven grid share resources such as logistics and photography.

It is reported that YOHO! Goods are domestic fashion magazines developed by the trend of electricity providers, annual sales of more than 500 million, almost all sales are from the official website, is an independent mode of development in China has been developed electricity supplier. INXX believes that compared with YOHO!, the British trend ASOS is more like INXX's competitor. ASOS, a British fashion business, formally launched its official website in China in November 2013.

INXX responsible person believes that YOHO! Is now more biased towards male street tide, and there is a certain difference between audience and INXX. Moreover, INXX now purchases all of its goods directly from overseas and enters the China warehouse for quality inspection and then sells. However, the billion power network learned that, starting in 2014, YOHO! Fashion trend Brand.

YOHO! After several years of development, we are now working with 300 fashion brands, including 70% of the original design brands in China. By the end of 2013, the newly launched INXX had reached cooperation with 40 brands. Among them, only relaxation chizhang is the original design brand in China, and other brands are foreign brands.

In 2014, the INXX plan reached 150 brands. In order to highlight the positioning of the international high street trend store, 90% of the brands will be international brands, and the other 10% will be supported Chinese designer brands and cutting-edge brands.

INXX pointed out that the establishment of an efficient brand supply chain system is the core issue that needs to be solved in 2014. Because this year will introduce more than 100 brands around the world, each brand has a unique business philosophy and culture, as well as the views of the Chinese market, the way of work and habits of employees are also different. A series of processes such as market research, brand selection, cooperation, buyer selection, and international logistics declaration require a lot of energy and time. INXX needs to establish an efficient set of products. brand The supply chain system determines which products the INXX will eventually produce.