STAYREAL: Starting From A T-Shirt.

　 Let the store rock up too.

Recently, the international financial center in Chengdu has a group of "I Am Here" large-scale outdoor panda art exhibition, including Yamamoto Teruji, Maggie Cheung, Carina Lau and other more than 10 internationally renowned artists. Fashion celebrities Panda sculpture is invited. Axin and Wu Liang Liang are also invited.

Speaking of this design, Axin said he and Liu Liang were really very stressed when they took part in the event. They felt that everyone would try their best to make their own unique works of art. Despite his busy schedule, he held a secret meeting for more than 1000 hours for the design. Finally, he put forward an interesting idea: let panda sculpture become the epitome of the earth, appealed to everyone to pay attention to the ecological environment of the panda, but also to help the earth that human beings live in.

From the idea of making the brand to the completion of the more than 30 STAYREAL stores today, Axin said he had been working with each other on the way. "I and" Liang Liang "also seem to be like a rock duet, which brings blood and clothes into a situation and atmosphere, and makes people wear more mood.

Last year, STAYREAL opened new stores in Beijing, Nanjing, Wuhan and other cities. The new concept shop incorporating "clothing + coffee" was also completed in Shanghai. Despite the aura of star brands, Axin said that STAYREAL's return to nature is still a clothing brand. According to Axin, in addition to more joint and creative design on clothing, store innovation is also a part of brand value. "New concept stores have been recognized in the Shanghai market, and more mainland cities such as Beijing will be introduced this year."

　　 From one piece T-shirt To a market

Recalling the initial creation of the STAYREAL brand, Axin said that he and Wu Liang were the first to design T-shirts, and the whole design team was just making clothes around their ideas. However, as demand increases, they also start recruiting and invite more design partners to enter.

In addition to STAYREAL, the new design team also invited Taiwan fashion culture spokesperson Cai Mengda and other designers to derive Rock Coco and CROXXBONES two sub brands. Today's STAYREAL is developing more and more diverse, covering products not only clothing, but also accessories, homes, dolls and other categories. He also said, "if we only rely on him and Axin, the spark of creativity will always be confined here." In Axin's view, he hoped that partners with more background and design expertise could join the STAYREAL, which would make the background of the brand more and more diversified.

Axin said that although he and the two liang often burst out a lot of bold ideas, but in order to make the brand grow steadily, they are very cautious to take every step. The opening of the Sanlitun store in Beijing was a dream of their dreams. But now they are also facing the "management" course, which needs to be optimized in many aspects, such as brand products and internal integration.

STAYREAL will also go to more cities this year, so that more friends who like the brand will get to know and understand it. Axin said that although he will continue to tour a series of concerts in Europe, Canada and Canada in the next few years, he will participate in STAYREAL as far as possible if he has time.

　　 Don't neglect online business.

For the current development of STAYREAL, Axin said that many years ago, he and Liang Liang felt that STAYREAL had already done more than they had imagined. After that, they no longer bother to do more imagination, but instead, they did everything they should do in a more solid and pure way. Only in this way can we be worthy of friends who support STAYREAL, because designing with a pure heart belongs to their common dream, and is also consistent with the brand's "forget the original intention" concept.

At present, the overall market environment of the clothing market is in a doldrums. In order to keep the brand alive and catch more consumers' eyeballs, Axin said that STAYREAL has been inviting professionals from all walks of life such as marketing and design to join, so that consumers can understand and identify STAYREAL better through commodities.

The trend of consumption is shifting to the online market, Axin said. STAYREAL also did not dare to neglect the online business. It is understood that the STAYREAL airmall, which is divided into the Taobao Pavilion and the action mall, has already been sold on the Internet and has already had a good sales volume. According to Axin, in order to make the offline display more vivid, STAYREAL official website has made great changes, from product information to customer service consultation, many links can be realized in the official website. Today's website browsing is also very smooth, "traffic jam" and "jammed" rarely happen.

In STAYREAL Official website shopping At present, the Taipei area has been able to make an order before 12 hours and arrive in the afternoon. Axin said that in the future, STAYREAL will also bring this efficient distribution to the mainland market, so that customers who focus on STAYREAL can buy the goods they want just by knocking on the keyboard and moving the mouse.