Chao Brand Holymoly Alternative Layout: Men'S Wear Line Women'S Clothing Line

In recent years Clothing tide card The prospects for development are very optimistic, and more and more young people are beginning to tend to these designs. For this reason, we connected the founder of fashion dress brand holymoly, and learned how to build a cartoon style designer.

It is understood that Holymoly was founded in 2005, and most other designer brands, holymoly's original intention is also derived from the designer's love for design, the target consumers are fashion oriented young people. The main feature of Holymoly is the cartoon elements. All the cartoon images used in the costumes are all conceived by the designers of Holumoly, which are all over the little details of the Holymoly brand clothing.

As for the sales strategy of Holymoly, it is launched online and offline. At present, Holymoly has already set up shop in the trend electricity supplier and Taobao, and has opened a line store in the whole country. But at present, the sales of Holymoly are mainly offline, and sales under the line account for 80%-90% of total sales.

Due to the characteristics of offline shops and the shopping styles favored by consumers, most of the customers attracted by Holymoly line are women, while online consumers are mostly male. To this end, Holymoly has also formulated its own development strategy, that is, pushing women's clothing under the line, while selling online. Men's clothing 。

Speaking of future development, Holymoly said it would gradually develop the mobile terminal market and plan to open shop in WeChat. However, considering the cost of selling the official website, they are not ready to sell the products of the official website. The current Holymoly official website is just a platform for investment and exhibition.

In style and Stocking rate On the one hand, Holymoly follows a new one every month. Sales volume is mainly considered in terms of sales volume, and popular clothing will increase production. And because the brand owns its own factory, it has a great advantage in production.