This 100 Billion Market Deserves Attention. China School Uniform Industry Research Center Released The First White Paper On School Uniform Industry

In May 18th, the China clothing association China school uniform Industry Research Center released the first professional white paper on school uniform industry in China. 2019 white paper on Chinese school uniform industry (hereinafter referred to as the white paper), which fills gaps in the current situation and trend information of domestic uniforms industry, and provides professional advice for the school uniform industry to meet hundreds of millions of market demands in China.

The white paper shows that at present, there are 189 million primary and secondary school students in China, and the size of the school uniform market is about 113 billion ~1250 billion yuan. In addition, influenced by the population policy of "two children", a wave of fertility demand has been released centrally. According to the National Bureau of statistics, in 2013 -2017, the number of new births increased overall in China, but there was a significant decline in 2018. It can be foreseen that for the school uniform enterprises, they are faced with the opportunities of short-term prosperity based on the recent birth population growth, and also face the incremental market pressure caused by the drop in the growth rate of birth population. At present, small and micro enterprises account for 95% of the national school uniform production enterprises. Therefore, the school uniform industry will present a more severe situation of survival of the fittest.

Yang Jinchun, executive vice president of China Apparel Association The Chinese school uniform industry is a subdivision plate with huge market potential, but the mismatch between the supply side and the demand side is still the prominent contradiction faced by the Chinese school uniform industry. The publication of the school uniform white paper is the first industrial research report released in the field of school uniform subdivision in China. The development history, current situation, market analysis, price elements, procurement mode, quality standard and development direction of our school uniform are analyzed in depth, and objective problems and related suggestions are put forward objectively. The staff have great inspiration and guidance significance, which has a good reference value for research institutions and even government departments. In general, it is of great significance for improving the quality of school uniform products, regulating the industrial development and scientific and rational rationalization of school uniform, and improving the school uniform satisfaction and winning the respect and respect of Chinese uniform and even Chinese clothing. Meaning.

With the improvement of people's living standards and the improvement of quality requirements, the consumption of brand uniforms is growing rapidly. However, due to the late start and poor market base, China's school uniform industry is still facing the current situation of scattered market and uneven quality. Therefore, the development of China's school uniform industry is badly in need of targeted information guidance by specialized agencies.

Against this background, the China clothing association established the research center of China's school uniform industry in early 2019, and launched project demonstration and research at the same time. Through the year's work of the center and industry experts, the white paper has been officially launched. It has made a professional analysis of the origin of school uniform, the development status of China's school uniform industry, the challenges and Countermeasures of the domestic school uniform industry, and the future development trend.

In recent years, the so-called "astronomical school uniform" incident has been frequent, causing social concern and discussion. Wang Fang, executive director of the Chinese school uniform industry research center, believes that on the one hand, the school should follow the principles of democratic sunshine and transparency in the process of school uniform procurement, timely do family and school communication, respect the views of parents and the level of local economic development, and take into consideration the national conditions and public opinions. On the other hand, when formulating prices, regulatory units and enterprises should take into account the development of different regions and the increase of per capita disposable income and cost, and the actual situation. Wang Fang told reporters: "the white paper not only focuses on the" present "of Chinese school uniform industry, but also focuses on the" past "and" future "of industrial development. In recent years, the state has issued targeted school uniform work policies and national standards, providing policy support for improving the quality of school uniform production. With the continuous improvement of the quality of school uniform, the transformation of school uniform industry will further speed up.

The white paper predicts that the trend of China's school uniform industry will become market-oriented and brand oriented. At the same time, with the continuous improvement of school uniform policy, the more transparent school uniform procurement and the aesthetic function of school uniform education, it will accelerate the transformation of China's school uniform industry and the development of high quality.